Episodes

When the storm hits, most electricians react. But in this episode, Joseph Lucanie flips that mindset by showing how proactive service not only protects homeowners, it builds unstoppable loyalty. From pre-storm generator checkups to post-storm empathy calls, you’ll learn how to turn chaos into your greatest marketing and service advantage. Joseph breaks down the tactical moves, like anti-theft anchoring and emergency lighting installs, that separate the amateurs from the white-glove pros. Whether...

Most electricians think they’re being helpful by quoting the one thing the homeowner asked for but in reality, that’s the fastest path to burnout, low tickets, and lost trust. In this episode, we break down the silent killer in most electrical businesses: offering a single option. 💡 What You’ll Learn: Why giving one estimate feels like service but kills your close rate How presenting thoughtful options trains your team AND increases trust Why the electrician with a $24 lead closed $66K… and how ...

Still charging $150/hr as an electrician? This is why that rate is silently draining your profits and how to break free. In this episode, we expose the real math behind electrician hourly rates, why $150/hr isn’t cutting it anymore, and how to calculate a service rate that actually makes your business money. Whether you're just starting out or scaling a shop, this is the real reason electricians stay broke and how to finally shift from undercharging to earning what you’re worth. 💡 What You’ll Le...

Most electricians think they have a pricing problem… but what if it’s actually a confidence problem? In this powerful episode, Joseph and Clay break down the numbers that finally make profit real and show you how to build pricing that earns you what you're worth without overthinking it or needing to rely on your accountant to run your business. You’ll discover: Why the average $120/hr rate is keeping you broke (and what you should actually charge) The real reason your accountant can’t save your ...

Are electricians really making $100K in 2026? Or even more? In this episode of The Million Dollar Electrician, we unpack exactly how much different electricians are earning right now, from apprentices to seasoned business owners. We share real stories from the field, exact income numbers, and the simple formula for unlocking six figures in the trade: Time × Value. Whether you're just starting out or looking to grow your shop, this episode will give you a fresh perspective on what’s possible i...

Every electrical business makes this choice. Most don’t realize the ripple effect it creates. In this episode of the Million Dollar Electrician Podcast, we uncover the truth about electrical apprenticeships and why choosing between an apprentice or journeyman could define the future of your business. Clay and Joe share real-world stories, stats, and mindset shifts that expose what most shop owners get wrong about hiring and training. Whether you’re struggling to find good electricians or wond...

What if your customers already trusted you before you knocked? In this episode of the Million Dollar Electrician Podcast, we break down the Back-End Selling Blueprint the exact system we use to pre-sell every job, boost conversions, and make technicians unforgettable before they arrive. Learn how to make homeowners trust you before the call, eliminate awkward cold door moments, and create an experience so personal and frictionless that selling becomes the obvious next step not a push. 💡 What ...

What if your next lead wasn’t a result of a new ad, but of a story well told, a conversation well sparked, or a neighbor just across the street? In episode, we go underground back to the early days, the gritty strategies that built real momentum long before ad spend entered the chat. From Home Depot intercepts to Good Neighbor drop-ins, to leveraging your own story as your most powerful asset, this episode hands you the unfair advantages small operators overlook… and big operators forget. 💡 What...

What if your next lead wasn't hiding behind a pay-per-click ad… but behind your own story? In this episode, we dive into how to attract better customers and even better electricians by building a standout personal brand that earns trust before the call. It’s not about becoming a marketer. It’s about finally getting seen for the expert you already are. 💡 What You’ll Learn: From the psychology of putting yourself out there, to the tools and strategies electricians are using right now to dominat...

Most electricians think success comes from quick fixes, speed, and staying cheap. But real growth? It starts with trust. In this episode, Clay and Joe pull back the curtain on why customers ghost, how to avoid sales "gutter balls," and the real reason why technical skills alone won’t scale your business. 💡 What You’ll Learn: Build rapport without being salesy Turn one-time customers into lifetime clients Avoid the “get in, get out” trap that’s costing you 5-star reviews and future work Speak in ...

In this episode of The Million Dollar Electrician, Forrest Schwartz returns to break down the tactical side of running paid ads for electricians. Unlike previous high-level discussions, this episode dives deep into actionable strategies from understanding the difference between intent-based vs interrupt-based ads to building a high-converting Meta (Facebook) ads funnel. Forrest outlines the full 3-stage ad campaign structure electricians can use to generate low-cost, high-quality leads for panel...

In this episode of the Million Dollar Electrician Podcast, we sit down with Andy Keil, founder of Keil Electric who rebuilt his business from the ground up after losing everything. This episode is the raw, faith-filled story of an electrician who built again when there was nothing left to build with. From crawling under houses with a pen and paper to landing $3M fiber contracts, Andy’s story is proof that grit, faith, and quiet resilience still win. If you're an electrician stuck in burnout, run...

Most electricians write off cheap leads. Dorian Hayes turned one into $66,000. In this episode, we break down exactly how Hayes Electrical used trust, process, and a six-option service strategy to transform a $24 Angi lead into a $66K whole-home upgrade all in under 30 days! But it didn’t stop there. You’ll hear how Dorian: - Trained his installers to upsell without selling - Got 115 leads from his first Facebook ad - Built a high-performing team from one organic Facebook post - Replaced pr...

This is the real kickoff. Just Joe and Clay stripped of pretense, reflecting on what it really takes to succeed in this trade, in this business… and in life. From the redemptive force of Star Wars to the raw truth about fear, belief, and bold action, this episode unpacks how electricians get stuck and how some are breaking records in their 5th month. This one is for the electrician who’s felt like maybe he’s not cut out for this. Who’s one punch away from giving up. Who’s tired of waiting to fee...

10 years in the trade. Still not certified. Not because of skills but because of fear. In this episode, we sit down with Ruben Young, Host of The Young Electrician Podcast, to unpack why thousands of electricians delay getting certified and how that fear is costing them everything from income to confidence. Raised on the streets of LA, Ruben didn’t get certified until year 10. Not because he lacked skill, but because of one thing most electricians don’t talk about: Confidence. This isn’t just...

Most electricians think they need more leads to grow. But what if your business doesn’t need more work it needs better gears? In this episode, Forrest Schwartz, CoFounder and CEO of TopLineGrowth (co-owner of Keil Electric) breaks down the 4-Part Growth Machine that turned his company from $9K months to over $165 K/month without adding chaos or losing control of the schedule. 💡 What You’ll Learn: - Why leads aren’t your problem but follow-up is - How $300 jobs turn into $48K with the right ...

What if the very thing holding your business back isn’t your leads, your pricing, or your people but your refusal to move before it's perfect? In this powerful episode, we sit down with Sherman Hatley, founder of Tactical Electric. Sherman gets real about what it takes to scale fast from learning emotional intelligence, hiring the right team, offering premium service options, and shifting from order-taker to general contractor mindset. This isn’t a story of overnight success. It’s the real cost ...

The electrical trade is changing fast. Experienced electricians are retiring, new technology is reshaping the field, and customer expectations are rising higher than ever. So how do you keep up without losing your footing? In Season 3, we’ll share real-world strategies that actually work in today’s changing trade: ✔️ How to price electrical jobs for profit ✔️ How to win repeat customers without chasing leads nonstop ✔️ How to market your electrical business without wasting money ✔️ How owners re...

Running an electrical business isn’t just about wiring and breakers. It’s about pricing smart, marketing strong, selling with confidence, and building customer relationships that last. In Seasons 1 & 2, the Million Dollar Electrician community learned how to pull those levers together. Now in Season 3, we’re not backing down, we’re doubling down! Whether you’re a one-van operation or running a growing electrical team, Season 3 is packed with real-world strategies you can apply right away: ✅ How ...

Austin Matthews was like most electricians, skilled, honest, and stuck. Until one shift changed everything. In this episode, we uncover the mindset that turned slow calls into $48K weeks. No gimmicks. No hard closes. Just the truth about why electricians are stuck chasing small tickets and what happens when you finally learn how to serve at a higher level. Whether you're an electrician, HVAC tech, or home service pro feeling stuck, burned out, or underpaid, this story will show you what's possib...

The trade is on fire but most electricians don’t even smell the smoke! In this episode, we break down what’s coming next and how to rise above the shortage. Electricians, the trade is shifting fast. 10% of the workforce is retiring every year, and only 7% are replacing them. Meanwhile, demand for power is tripling from data centers, EVs, and more. Join us as we unpack why the future belongs to those who can lead, articulate value, and serve at the highest level. If you’re still playing smal...

Most electricians chase new leads while ignoring the 3X revenue sitting in their customer list. Discover the repeat-client strategy that delivers bigger sales, more referrals, and long-term growth! In this episode, we uncover the 3X Secret hiding in your customer list. The same strategy that helped one tech turn a slow month into $74K in sales, and another close a $48K residential service call that broke his personal record! Whether you’re just starting or running multiple crews, this episode wi...

Ever walk into a brand-new home where nothing seems broken yet your gut tells you there's more beneath the surface? In this episode, we dissect the *deceptive simplicity* of new construction and reveal how electricians miss thousands of dollars in missed service… just by seeing things the homeowner's way. Joe breaks down the mindset shift required to confidently build high-value option menus even when “everything looks new.” ⚡️What You’ll Learn: - Why “it's just a GFI” is never just a GFI. ...

Most electricians think success is about being the best on the tools but this episode flips that idea on its head. We break down the three essentials every electrician business must have to truly succeed. The takeaway: shift your thinking, fix your price, and lead with service. Hear how one electrician hit his 5-year goal in just 12 months by doing the exact opposite of what most are taught. This episode is a mirror and a blueprint! ⚡️What You’ll Learn: - Why being a great electrician won’t make...