Episodes

Austin Matthews was like most electricians, skilled, honest, and stuck. Until one shift changed everything. In this episode, we uncover the mindset that turned slow calls into $48K weeks. No gimmicks. No hard closes. Just the truth about why electricians are stuck chasing small tickets and what happens when you finally learn how to serve at a higher level. Whether you're an electrician, HVAC tech, or home service pro feeling stuck, burned out, or underpaid, this story will show you what's possib...

The trade is on fire but most electricians don’t even smell the smoke! In this episode, we break down what’s coming next and how to rise above the shortage. Electricians, the trade is shifting fast. 10% of the workforce is retiring every year, and only 7% are replacing them. Meanwhile, demand for power is tripling from data centers, EVs, and more. Join us as we unpack why the future belongs to those who can lead, articulate value, and serve at the highest level. If you’re still playing smal...

Most electricians chase new leads while ignoring the 3X revenue sitting in their customer list. Discover the repeat-client strategy that delivers bigger sales, more referrals, and long-term growth! In this episode, we uncover the 3X Secret hiding in your customer list. The same strategy that helped one tech turn a slow month into $74K in sales, and another close a $48K residential service call that broke his personal record! Whether you’re just starting or running multiple crews, this episode wi...

Ever walk into a brand-new home where nothing seems broken yet your gut tells you there's more beneath the surface? In this episode, we dissect the *deceptive simplicity* of new construction and reveal how electricians miss thousands of dollars in missed service… just by seeing things the homeowner's way. Joe breaks down the mindset shift required to confidently build high-value option menus even when “everything looks new.” ⚡️What You’ll Learn: - Why “it's just a GFI” is never just a GFI. ...

Most electricians think success is about being the best on the tools but this episode flips that idea on its head. We break down the three essentials every electrician business must have to truly succeed. The takeaway: shift your thinking, fix your price, and lead with service. Hear how one electrician hit his 5-year goal in just 12 months by doing the exact opposite of what most are taught. This episode is a mirror and a blueprint! ⚡️What You’ll Learn: - Why being a great electrician won’t make...

Most electricians are undercharging, overworking, and stuck wondering why they can’t scale. In this episode, Clay and Joseph share the one pricing shift that unlocks time, profit, and freedom and why slowing down might be the most profitable move you make. What You’ll Learn: Why most contractors stay stuck at $500K/year (and how to break free) The “gas station” strategy that makes pricing objections disappear How service can actually buy back your time, not steal it The real cost of un...

We unpack what happens after electricians hit record-breaking sales months and why it often feels like you’re more trapped than before. You’ll hear real examples of 100K to 300K jumps… and the growing pains that follow. You’ll discover: - Why your biggest month might actually be a loss. - The “bottleneck effect” of fulfillment. - Dangerous hiring during scale. - Throttling with intent (rate increases + memberships). - The one thing you *can’t come back from*: bad service This one speaks to anyon...

Every electrician fits into one of three categories but only ONE of them builds a lasting, scalable business. In this episode of the Million Dollar Electrician Podcast, Clay and Zac breaks down the 3 core identities he sees in every electrical business owner: Mr. Fix-It – Honest intentions, small paychecks, and no time Mr. Sell-It – Pushy sales tactics that work… until they don’t Mr. Service – Trusted advisor, high tickets, legacy business You’ll also learn: How one first-time owner hit $75K in ...

If you're an electrician wondering why your process isn't scaling... this episode will change how you see yourself in the business. In this episode of the Million Dollar Electrician Podcast, Clay and Joe unpack the real barriers behind sales slumps, mindset crashes, and why some electricians double their revenue while others spin their wheels. You’ll hear the raw truth about how business stagnation often starts with what’s not being addressed personally. You’ll see the exact mindset behind ...

Most electricians are chasing the wrong thing, high-dollar installs with low repeat value. But what if the real power play has been sitting in your truck bed this whole time? In this powerful episode, we’re joined by Jesse Hurt, a sales leader at DuroMax Power . With a career that started from the bottom and now spans decades in the generator industry, Jesse brings hard-earned insight into why portable, dual fuel, and tri-fuel generators are a hidden goldmine for service electricians. We share w...

Feeling the slow season blues? This episode lays out the 9 essential brand and marketing truths for electricians that want to dominate their local market without relying on third-party platforms or spending endlessly on leads. From climbing your market's mountain to shout your name, to building a brand that sells before the first knock, Joseph and Clay unpack real wins from the field including how one member doubled revenue with fewer jobs. Learn how consistent communication, owned channels, and...

Discover how one electrician turned a single service call into $52K of booked work using Service Loop’s 3D service method. This episode dives deep into advanced client experience, trust-based selling, and building lifetime relationships in residential electrical. What if a $16K install wasn’t the ceiling... but the first step ? Clay and Joe unpack the hidden framework behind one of the most stacked, trust-filled sales in residential electrical: a $52K multi-layered client relationship built from...

Most electricians quote, wait, and walk away. Then wonder why their calendar stays light and their revenue flat. In this episode, Zac Garside reveals why follow-up is the forgotten fortune in your electrical business and how a simple, respectful email system can turn “ghosted” into “booked.” Zac Garside is the CEO of Power Selling Pros and the voice behind This Call May Be Recorded. With over a decade of experience coaching home service pros in phone and sales performance, Zac is known for h...

What do you do when your CRM crashes and your client is still ready to buy? This is the painful truth most electricians aren’t ready for but need to hear. In this episode of the Million Dollar Electrician Podcast, we break down a real-world sales failure caused by a CRM crash and the bigger failure it revealed. A premium buyer. A confirmed appointment. A perfect offer. Still, the deal died. Why? Because the tech failed and the technician didn’t have a system that could survive without it. If yo...

What happens when your dream job becomes your dead end? In this episode, Jacob Dombek opens up about 10 years of hard lessons, failed partnerships, and business pain that finally pushed him to stop owning a job and start leading a real business. Whether you're swinging tools or stuck in the office feeling alone, this episode pulls back the curtain on what it really takes to build a sustainable, premium service company in the electrical trade. What You’ll Hear: The “van university” that transf...

What if your rock bottom became the foundation for something unstoppable? In this episode of the Million Dollar Electrician Podcast, Billy Harper, Founder of Empowered Electric, lays bare the gritty truth behind his transformation from addiction to inspiring business owner, community leader, and faith-fueled servant. Billy doesn’t preach. He proves. With six employees, three vans, and a rapidly growing business barely a year old, he’s not just running service calls, he is running a mission. ...

Are your electrical sales stuck? Don’t blame your leads, blame the leaks. In this episode, we break down why low sales are just a symptom… and how to fix the real problem. We rip the mask off the “sales problem” myth and reveal what’s really holding back your income. From missed calls, weak follow-ups, and skipped options, to pricing sabotage and office misalignment, this episode lays out exactly where money leaks and how to stop it. WIN OF THE WEEK: Billy, a brand-new business owner, just ...

Electricians think their customers are price shopping. But what if the truth is... they’re actually ready to buy and you’re making it hard? In this episode, Joe breaks down his real-world frustration trying to hire tree work, and how FOUR different contractors ghosted what could’ve been a $10K job. We uncover the 3 biggest sins contractors are committing that kill sales, destroy trust, and leave cash on the table. WIN OF THE WEEK: John, a new client, was facing a competitive quo...

Ever feel like the weight of business, family, and your health is all pressing down at once? You’re not alone and it doesn’t have to be that way! In this episode of The Million Dollar Electrician Podcast, Clay and Joseph unpack the five bottlenecks most electricians face that lead to stress, low sales, and a business that runs you instead of you running it. We’ll show you how to coach yourself out of overwhelm, manage your emotions like a pro, and take practical steps to break through to your ne...

Are you still pushing for the close on the first visit? In this episode, we challenge one of the most common sales beliefs electricians hold and reveal why the Two-Call Close might be the highest-leverage shift you can make in your sales process. Discover why the traditional same-day close often fails and how splitting your sales process into two focused calls can increase your conversion rates, build stronger customer connections, and lead to bigger jobs. Here's what you'll learn: • The psychol...

If you’ve ever felt stuck quoting small tickets or getting ghosted after presenting your price, this episode will change the game! Whether you're solo or managing a growing team, this 6-option framework helps electricians win more work without chasing more leads or trying harder to “sell.” In this quick and punchy session, Joe breaks down the exact framework that’s helping electricians close $10K+ jobs without needing more leads or harder sells. This 6-option framework will flip your close rate ...

In this episode, Nathan Miles shares how he leveraged the Loop Method to generate $75K in just 30 days! If you're looking for a proven strategy to scale your business, you won’t want to miss this! After years working for others and putting in grueling 70-75 hour weeks to overcome financial challenges and after recognizing he had maxed out growth potential with his employer, Nathan finally took the leap to entrepreneurship. Nathan shared his extraordinary journey, generating $75,005 in his first ...

We explore the critical importance of establishing control during service calls and how it can dramatically improve your sales process and customer relationships. • Going to the electrical panel first is a non-negotiable step that establishes professional control • This approach creates a pattern interrupt that shifts customer expectations and establishes you as the guide • Standing firm on your process helps quickly identify difficult customers who won't follow your recommendations • Safety pro...

Clay shares a powerful fable about two lumberjacks that reveals why taking breaks to sharpen your tools leads to dramatically better results than non-stop grinding. The story illustrates how stepping away from daily operations to think strategically creates exponential growth for electrical contractors. • The lumberjack who took an hour break to sharpen his axe consistently outproduced the one who worked non-stop • Breaking monotony and changing scenery stimulates creativity and better strategic...