Episodes

Ep 116 Why Demand Calls are the most important sale - July 19 Clay and Joseph discussed the importance of demand calls in sales training and how it is the foundation of a successful business. They also mentioned the value of having a strong sales process in place to ensure consistent revenue and the ability to work on other aspects of the business. Clay and Joseph discussed the power of demand calls in generating higher conversions and the importance of following a process to provide better se...

Ep 115 When the presentation goes wrong - July 18 Clay and Joseph discussed the importance of simplicity in presentations and the need to avoid over-complicating the sales process. They emphasized the value of clear communication and understanding the customer's perspective. Joseph and Clay discussed strategies for handling unexpected situations during a presentation. They emphasized the importance of intention, gratitude, and involving all parties to address concerns and ensure a successful o...

Ep 114 Installer vs Sales vs Service Tech - July 17 Joseph and Clay discussed their weekend activities, including going to an improv comedy show. Joseph also shared his experience of getting into a car accident but thankfully everyone was safe. - Clay and Joseph discussed the differences between installers and salesmen in the electrical industry, highlighting the importance of training and accountability for installers and the need for a salesperson to have a solution-based mindset focused on ...

2023-07-14 Ep 113 Dirty Dirty Dirty words Electricians Use - July 14 Clay and Joseph discussed the importance of using confident and strong language when communicating with customers in the electrical industry. They highlighted the negative impact of weak words and knee-jerk reactions, emphasizing the need for clear and assertive communication to build trust and avoid misunderstandings. Clay and Joseph discussed the importance of presenting solutions instead of just pointing out problems, as w...

2023-07-13 Ep 112 How much should Electricians pay themselves - July 13 Clay and Joseph discussed the importance of being authentic and embracing their flaws in their social media presence. They also touched on the concept of chameleonic sales, where mirroring the other person's behavior and demeanor can help build trust and rapport in sales interactions. Clay and Joseph discussed the challenges of running a business without proper business training and the negative impact of a lack of leaders...

Ep 111 - Right or paid? Are you emotionally attached? - July 12 Clay and Joseph discussed their record-breaking attendance in a class and brainstormed ways to improve the experience for participants. They also talked about the importance of not being emotionally attached to being right and focused on getting paid. Joseph and Clay discussed the importance of crossing tasks off their to-do lists and the satisfaction it brings. They also emphasized the benefits of completing difficult tasks first...

Ep 110 - Office Hire out or train in - July 11 Clay and Joseph discussed the topic of whether to hire out or train in, focusing on the importance of analyzing past wins and identifying the problems that were overcome to achieve those wins. They also shared some personal experiences and anecdotes, including a flood in Orange County and a humorous incident with an insurance company. Joseph and Clay discussed the importance of providing excellent customer service in the electrical business. They ...

Episode 109 - Side work, Moonlight Electric, Tanktop Terry - July 10 Joseph and Clay discussed the dangers and problems associated with employees doing side work, including potential financial loss for the company and liability issues for clients. They also shared a story about an employee who impersonated their company and performed subpar work, highlighting the importance of addressing such situations with genuine surprise and taking steps to rectify any problems left behind. - Joseph and Cl...

Ep 108 - Options Design - Don't run to the van! - July 07 Clay and Joseph discussed the fear and hesitation technicians have in presenting options to customers in person, leading many to resort to emailing estimates instead. They emphasized the importance of having a process and overcoming the fear of rejection in order to effectively present options and increase sales. Clay and Joseph discussed the importance of building trust and rapport with customers in the home service industry,...

Ep 107 - Emergency: Overworked & Underpaid - July 06 Clay and Joseph discussed the success of Zach's Kohler TDDM campaign, where he sent out gift cards to potential customers in specific areas. They also talked about the power of showcasing previous installations to neighbors as a way to generate new leads. - Joseph and Clay discussed the challenges of being overwhelmed with work and the negative impact it has on their livelihood. They emphasized the importance of closing open cy...

Lessons from the Titanic - July 05 Clay and Joseph discussed the importance of being mindful of risks and not rushing into business decisions without proper planning and evidence. They also touched on the need to stay grounded and remember one's goals and origins in order to achieve success. Clay and Joseph discussed the different perspectives on spending $250,000 and the importance of having a plan and purpose in business. They emphasized the need to reflect on one's own actions and intentions...

Clay and roygomez had a conversation about their recent activities and business updates. Roygomez started his business with just himself and has since expanded, with upcoming opportunities for growth. Roygomez started his electrical business with $5,000 and hired his first apprentice a month and a half later. He grew his business to have nine field employees, a full-time estimator, and a revenue goal of $3 million, while prioritizing a family-like culture and quick firing of bad seeds. Roygome...

Ep 102- Going deep on the doom loop - June 29 Joseph and Clay discussed the concept of the doom loop, which refers to the cycle of setting goals, facing obstacles, making excuses, and falling short of those goals. They emphasized the importance of taking ownership, accountability, and responsibility to break free from the doom loop and achieve success. Clay and Joseph discuss the importance of facing adversity and making a choice between growth or failure. They share personal stories...

Ep 101 - To serve & protect... and recognize scams - June 28 Clay and Joseph discussed their dislike for scammers and shared personal experiences with them. They also expressed a mix of frustration and amusement at the excuses scammers come up with. - Clay and Joseph discuss their personal experiences of being scammed, emphasizing the importance of learning from those experiences and helping others avoid similar pitfalls. They also mention examples of scams involving trucks and fake debt settl...

Ep 100 How to do referral partners right - June 27 Joseph and Clay celebrated their 100th podcast episode and discussed how to appropriately celebrate the milestone. They also talked about the progress of their podcast and the importance of punctuality in customer service. Clay, Joseph, and others celebrated their 100th episode of the Electrapreneur Secrets podcast. They discussed their success in helping electricians master sales, simplify pricing, and deliver premium level electrical service...

Ep 99 - Should you take the BIG job? - June 26 Joseph and Clay discussed the topic of whether or not to take on big service jobs, including dealing with hoarders and underpricing. They also talked about the potential rewards and risks involved in taking on such jobs. Clay and Joseph discussed their weekend activities and then talked about their favorite moments from a recent interview with Dan Antonelli, with Joseph highlighting the importance of listening to one's body and taking steps to mai...

Joseph, Clay, and Dan discussed the controversy around branding for electricians, with Dan advocating for investing in a quality brand rather than going cheap on platforms like Fiverr. They also discussed the potential ethical concerns with crowdsourcing designs and the shortcuts some designers may take, such as trademark infringement. The Red-Headed Stepchild of the industry - Two master electricians discuss the lack of attention given to their trade. Dan, Joseph, and Clay discussed the impor...

Ep 97 - Secrets of Secret Shopping - June 22 Clay and Joseph discussed their recent success in creating job options and their willingness to be tested on difficult jobs. They also talked about the importance of being relatable and human in the sales business. Clay and Joseph discussed the importance of justifying prices by providing a higher level of service than competitors. They suggested learning from other companies and focusing on the customer experience, including pre-arrival steps and t...

Ep 96 - Pushing options a high season sales risk - June 21 Clay and Joseph discussed the common problem of sales teams getting complacent during high season and relying on customers' natural interest to push sales, leading to a decrease in conversions. They emphasized the importance of consistent processes and tracking data to avoid falling into this trap. Joseph and Clay discussed the importance of sticking to the process and offering six options to customers, even during times of high demand....

Ep 95 - The Action Guide to fixing your schedule Pt IV - June 20 Clay and Joseph discussed the importance of not being booked out too far in advance and how it can limit opportunities for high-paying clients. Joseph shared a personal experience where they were booked too far in advance and missed out on potential business. Clay and Joseph discussed the importance of having the right customers and improving options to establish long-term relationships. They also talked about controlling the work...

Ep 94 - The Action Guide to fixing your schedule Pt III - June 19 Clay and Joseph discussed the importance of being strict with schedules and not letting them go rampant. They also talked about the potential negative effects of overbooking and taking on last-minute calls. - Joseph and Clay discussed the negative effects of overworking on both business and personal life, including lower quality of work, strained relationships, and potential divorce. They emphasized the importance of prioritizin...

Clay and Joseph discussed various ways to get work for a business, including working with homeowners associations and calling other contractors. They also talked about maintaining a schedule and dealing with double-booking conflicts. Clay and Joseph discussed the importance of focusing on organic methods to generate leads before spending money on advertising. They also added two more activities to the list of things electricians should do to fill their schedule. Joseph discussed with Clay and ...