Episodes

Oct. 3, 2023

Ep 169 - All Hands On Deck: Everyone Is an Installer

Ever wonder how you can engage with clients in a way that's genuine, effective, and leaves a lasting impact? Brace yourself for an episode that unpacks the power of authenticity and passion in client interactions. Our guest, Joseph, shares how his morning routine, which includes spiritual, physical, and silent time, shapes him into a better father and husband - a transformation that begins even before his children wake up. Clay also joins us, expressing his love for Milwaukee tools and reveal...
Oct. 2, 2023

Ep 168 - Building Unshakeable Teams: Beyond Hiring Your First Office Staff

Are you ready to construct an unshakeable foundation for your business by hiring your first office staff member? We're here to guide you through this critical process, unraveling the potential of recruiting someone who already connects with your mission, vision, and culture. We're not just looking at resumes here; we're seeking that ideal match who can help shape your company’s future and mentor subsequent team members. Fasten your seatbelts as we zoom into the essence of team-building, beyond ...
Sept. 29, 2023

Ep 167 - The Office Lever: Organic Outbound Marketing

Ever wondered how a well-structured front office can be a game-changer for your business growth? Get ready to unlock the secrets of leveraging your office staff and streamlining your customer service. Our recent episode is a treasure trove of insights, featuring the compelling journey of a client who skyrocketed from zero to 17,500 leads. We underline the magic of delegation, sharing how to unload tasks, free up your mental equity, and laser-focus on your strengths. Our guest, Joseph, the sales...
Sept. 28, 2023

Ep 166 - Mental Equity Millionaire Electrician

Are you ready to level up your mental strength and cultivate a strong mental equity? If so, brace yourself as we take you on an enlightening voyage on how mental equity can be your secret weapon in the challenging world of business. Join us as we unfold the necessity of maintaining a robust mental equity, which is equally vital as financial equity. Learn how this can be your secret sauce in managing tricky situations such as dealing with difficult customers without losing your cool. We'll navig...
Sept. 28, 2023

Ep 165 - Make The Most of The Office Manager

Ready to level up your electricpreneur game? We're diving into the nitty-gritty of maximizing sales, office efficiency, and unlocking the secrets to providing premium service. Do you find yourself constantly overwhelmed with multiple tasks? We've got you covered as we share the importance of effective training skills that can help you delegate effectively. We're also taking a hard look at the unique challenges in construction work and offering practical solutions. Why do construction w...
Sept. 26, 2023

Ep 164- Shutting Down Dangers of Wearing All Hats: Trust Your Office Manager

Ever wondered how to balance the technical and business challenges in the electrical field? Put on your headphones and prepare for some enlightening discussions on the critical role of office managers and the power of a positive mindset. We confront the dangers of trying to wear all hats, and why it's crucial to have the right team in place. Imagine having more time to focus on what you do best while your office manager becomes the face, voice, and smile of your company, ensuring your customers ...
Sept. 25, 2023

Ep 163 - Who Should Be Your First Hire?

Could you be the one standing in the way of your business growth? Imagine, rather than taking on the role of the superhero electrician, you start to see yourself as a customer service provider. This pivotal adjustment in your perspective could turn out to be the game-changer in how you approach your business. Join us, Joseph Lucanian and Clay Neumeyer, as we shed light on the common misstep of hiring an apprentice as a quick fix to business growth, stressing the importance of having a solid trai...
Sept. 22, 2023

Ep 162 - Price Objection Beatdown

Ever felt the powerful healing effect of a sunset over an ocean or the tranquility of a secluded forest? Join us on an unforgettable journey as we explore the profound impact of nature on our overall well-being. We delve into our personal experiences with nature, emphasizing how essential it is to step away from the daily grind and immerse ourselves in the simple pleasures of life. Plus, we discuss the importance of sharing this profound love for the outdoors and inspiring others to experience t...
Sept. 21, 2023

Ep 161 - Sales Is an Endurance Race! Objections Are Exhausting

Prepare to revolutionize your sales approach as we unwrap valuable strategies and techniques in this episode. Picture yourself in a judo match, where the goal isn't to muscle your way through your opponent, but to skillfully redirect their energy. That's precisely how we suggest you handle sales objections. It's more than just a battle of wits and words; it's a mental and emotional endurance race that, when navigated correctly, can alleviate a ton of stress. We take you through the heartfelt st...
Sept. 20, 2023

Ep 160 - The Price Is Too High! Objection Live Training!

Have you ever wondered why some salespersons can effortlessly communicate value, while others struggle? And why are some customers willing to pay more for a product, simply because they perceive it to be of higher value? We tackle these fascinating questions head on in our latest podcast episode, drawing upon personal experiences to illustrate our points. Our discussion starts with an intriguing story about a placebo wine test, which serves as a springboard to explore the complex concept of perc...
Sept. 19, 2023

Ep 159 - Obliterate Objections BEFORE They Happen

Are you tired of feeling underprepared when it comes to sales and handling objections? We're Clay and Joe, and we're here to help you turn that around with insights from our own customer service escapades. We've weathered it all - from the eyeglasses fiasco to heated Monopoly nights, and we're bringing those stories to the table to highlight the power of effective customer service training. Together, let’s carve out a path to better rapport building and a robust foundation that can weather an...
Sept. 18, 2023

Ep 158 - Electrician Getting Beat Down on the Bottom Price

Are you tired of constantly having your price beaten down? This episode is a masterclass in sales and pricing strategies for electricians, with a focus on crafting the perfect offer that screams value. We tackle tough questions - why should clients pay more for your service, and how can you justify your rates? Our discussion unravels the importance of standing out from the competition and not just being another vendor who gets overlooked due to price. Ever heard the phrase 'you are the average ...
Sept. 15, 2023

EP 157 - The Power Behind the Brand: Exploring Generator Options

Imagine this: You're an electrician, knee-deep in the chaos of the Fly Day hustle. It's a rough lifestyle, but you've made it work. Now, you're ready for the next phase - building a successful electrical business. Welcome back to the Electric Pernur Secrets podcast! This episode is all about celebrating our triumphs and growth since our recent relaunch. We've come a long way in nine months, and we couldn't have done it without you, our loyal listeners. We're also thrilled to reintroduce our B...
Sept. 14, 2023

Ep 156 - Advanced Generator Options To Sell More

What if you could tap into a niche that could skyrocket your sales as an electrician? Today, we're pulling back the curtain on the lucrative world of generator services. Fasten your seat belts as we navigate through the nuances of generator work, revealing how it can be an enormous game-changer for your business. Take it from our client, Alan, who had zero experience with generators yet managed to excel in this realm, thanks to the experienced guidance offered by Joe and Clay of Electric Pren...
Sept. 13, 2023

Episode 155 - How do Generators Stand Out From Other Niches

How do you build a solid foundation in the electrical services industry whilst facing adversity and competition? Brace yourselves as we dive deep into the world of electrical services, where we unravel the secret to mastering sales, the art of simplifying pricing, and delivering top-notch service. We dissect the potential of providing unmatched customer service even in challenging circumstances like losing our sight, and the magical formula to establishing a repetitive system that can be applied...
Sept. 12, 2023

Ep 154 - How Generators Solve Your First Floor Problems

Ready to transform your electrical business by debunking myths and leveraging the power of generators? We promise a riveting conversation that will infuse your enterprise with fresh insights and manic momentum. In today's episode, we're illuminating the landscape of sales, marketing, and offers, interpreting the intriguing correlations between Maslow's hierarchy of needs and Michael McAllowitt's profit-first principle, and shedding light on the concept of shock in electrical business through a f...
Sept. 11, 2023

Ep 153 - Why Generators Are The MOST Profitable Electrician Niche

Are generators unprofitable in the electrician trade, or are you just not utilizing them effectively? That's what we're here to explore with Joseph Lucani, a generator specialist who's going to change your mind about this profitable niche. Joseph sheds light on how generators are not just installation tools, as many wrongly believe, but relationship tools that can establish long-term service connections with your clients. This episode will teach you all about the benefits of a multi-year mainten...
Sept. 8, 2023

Ep 152 - This Isn’t Extra, It’s Premium!

Are we reaching the limits of artificial intelligence or just scratching the surface? This episode takes you on a thoughtful exploration of the role of AI, especially in education. We discuss the potential promise of AI tutors while acknowledging the reality of their limitations. There's a deep dive into the complexity of programming AI within our comfort zones and the conundrum this presents when we need to step outside them. Despite the allure of technology, we make a case for the irreplaceabl...
Sept. 7, 2023

Episode 151 - Proactive Vs Reactive & the 5 P’s

Ready to transform your mindset and skyrocket your electrical service business to the next level? Brace yourself for an electrifying discussion on shifting from a reactive to a proactive approach. We shed light on the immense power of positivity, faith, and vision in shaping your professional journey. Plus, we'll debunk the myth of the 'slow season,' showing you how to leverage it to your advantage through strategic process development and customer relationship-building. In the second half of t...
Sept. 6, 2023

Episode 150 - Eliminate Slow Season with The SS-Playbook

Do you find yourself struggling during the slow season? Join us as we flip that script, transforming those months into a time of thriving rather than surviving. We share our experiences and secrets on maintaining a consistent income even when the tide is low. We'll draw parallels from our amusing lake adventure, showing you how to navigate your business just like a sailor adjusts to the wind's whims. Are you capitalizing on the law of diffusion theory in your business? Make sure you're getting ...
Sept. 5, 2023

Episode 149 - Electricians Can Thrive in Winter

Are you ready to conquer the winter slowdown as an electrician? Join us this week as we unmask the unique challenges that electricians face during the less-busy months. We'll discuss why electricians are often the last ones standing during the slow season, while their HVAC and plumbing counterparts seem to fare better. Tune in as we dissect an insightful chat with a master electrician who dared to venture into plumbing as a strategy to stay afloat all year round - a leap that is not without its ...
Sept. 1, 2023

Episode 148 - Delegate That! (Law of Hinderance)

Are you guilty of thinking you're the only competent one to handle business tasks? Trust us, we've been there too. Struggle no more, as we delve into the art of delegation and overcoming hindrances in business. Not only will we share our personal experiences and insights, we'll also shed light on the damaging role of micromanagement and how it can rupture the vital bond between employer and employee. All of this wrapped in an engaging discussion that promises to help you create a healthier, m...
Aug. 31, 2023

Episode 147 - The Laws of Time, Biz, & Delegation

Ready for a major shift in your business perspective? Imagine being able to master sales, simplify pricing, and overcome common pitfalls. In our latest episode, we tackle these daunting topics, sharing insights into the 'law of open cycles'. We discuss how these unfinished tasks drain precious mental energy, leaving us feeling overwhelmed and impacting every interaction with clients, staff, and family. But, it's not all doom and gloom. We also share the tactical and strategic approaches needed t...
Aug. 30, 2023

Ep 146 - Make It Count: Offense Over Overwhelm

Ever wondered about the psychological power of an iconic brand? Today we dissect the fascinating story of Ray Kroc and the birth of the global powerhouse, McDonald's, as depicted in the movie 'The Founder'. We unravel the subliminal impact of the golden arches and explore how successful branding can shape a business empire. Spoiler alert - we highly recommend 'The Founder' for an insightful peek into the world of entrepreneurship. Transitioning to a more personal note, we delve into the crucial...