Episodes
S3 EP18 How to Raise Your Electrical Service Tickets (Without Being P…
If you're an electrician stuck between $100K and $2M and your techs struggle with close rate, objections, or average ticket size this episode is for you. In this session, Clay and Joe break down the 6-option sales framework that: - Preemptively handles “email it over” • Stops customers from shoppin…
S3 EP17 The Winter Storm Plan: What Smart Electricians Do That Most D…
When the storm hits, most electricians react. But in this episode, Joseph Lucanie flips that mindset by showing how proactive service not only protects homeowners, it builds unstoppable loyalty. From pre-storm generator check...
S3 EP16 Why One Estimate Is Killing Your Sales
Most electricians think they’re being helpful by quoting the one thing the homeowner asked for but in reality, that’s the fastest path to burnout, low tickets, and lost trust. In this episode, we break down the silent killer ...
S3 EP15 Why $150/hr for electricians is keeping you broke (And What t…
Still charging $150/hr as an electrician? This is why that rate is silently draining your profits and how to break free. In this episode, we expose the real math behind electrician hourly rates, why $150/hr isn’t cutting it a...
S3 EP14 Will Electricians Make More Money in 2026? The Profit Formula…
Most electricians think they have a pricing problem… but what if it’s actually a confidence problem? In this powerful episode, Joseph and Clay break down the numbers that finally make profit real and show you how to build pri...
S3 EP13 How Much Can Electricians Really Make in 2026?
Are electricians really making $100K in 2026? Or even more? In this episode of The Million Dollar Electrician, we unpack exactly how much different electricians are earning right now, from apprentices to seasoned business owners. We share real stories from the field, exact income numbers, and the s…
S3 EP12 Don’t Hire an Electrical Apprentice Until You Know THIS (Resi…
Every electrical business makes this choice. Most don’t realize the ripple effect it creates. In this episode of the Million Dollar Electrician Podcast, we uncover the truth about electrical apprenticeships and why choosing between an apprentice or journeyman could define the future of your busines…
S3 EP11 The Back-End Selling Blueprint for Electricians Who Want More…
What if your customers already trusted you before you knocked? In this episode of the Million Dollar Electrician Podcast, we break down the Back-End Selling Blueprint the exact system we use to pre-sell every job, boost conversions, and make technicians unforgettable before they arrive. Learn how t…
S3 EP10 The Hidden Million-Dollar Marketing Tactics That Cost $0
What if your next lead wasn’t a result of a new ad, but of a story well told, a conversation well sparked, or a neighbor just across the street? In episode, we go underground back to the early days, the gritty strategies that...
S3 EP09 The Lead Game Is Changing. Here’s How to Win Without Selling
What if your next lead wasn't hiding behind a pay-per-click ad… but behind your own story? In this episode, we dive into how to attract better customers and even better electricians by building a standout personal brand that earns trust before the call. It’s not about becoming a marketer. It’s abou…
S3 EP08 Trust Before Tools: Why Electricians Keep Losing Sales
Most electricians think success comes from quick fixes, speed, and staying cheap. But real growth? It starts with trust. In this episode, Clay and Joe pull back the curtain on why customers ghost, how to avoid sales "gutter b...
S3 EP07 The Electrician’s Ad Blueprint: How to Create Unlimited Incom…
In this episode of The Million Dollar Electrician, Forrest Schwartz returns to break down the tactical side of running paid ads for electricians. Unlike previous high-level discussions, this episode dives deep into actionable...
S3 EP06 The Electrician Who Would Not Quit (Even Where 99% Would) wit…
In this episode of the Million Dollar Electrician Podcast, we sit down with Andy Keil, founder of Keil Electric who rebuilt his business from the ground up after losing everything. This episode is the raw, faith-filled story ...
S3 EP05 How Hayes Electrical turned a $24 Angi's Lead into $66K in 30…
Most electricians write off cheap leads. Dorian Hayes turned one into $66,000. In this episode, we break down exactly how Hayes Electrical used trust, process, and a six-option service strategy to transform a $24 Angi lead into a $66K whole-home upgrade all in under 30 days! But it didn’t stop ther…
S3 EP04 Real Stories and Real Wins from 3 years of Electrician Breakt…
This is the real kickoff. Just Joe and Clay stripped of pretense, reflecting on what it really takes to succeed in this trade, in this business… and in life. From the redemptive force of Star Wars to the raw truth about fear,...
S3 EP03 Turning NEC Fear into Focus and Trade Success with Ruben Young
10 years in the trade. Still not certified. Not because of skills but because of fear. In this episode, we sit down with Ruben Young, Host of The Young Electrician Podcast, to unpack why thousands of electricians delay getting certified and how that fear is costing them everything from income to co…
S3 EP02 The 4-Part Growth Machine for Electricians with Forrest Schwa…
Most electricians think they need more leads to grow. But what if your business doesn’t need more work it needs better gears? In this episode, Forrest Schwartz, CoFounder and CEO of TopLineGrowth (co-owner of Keil Electric) breaks down the 4-Part Growth Machine that turned his company from $9K mont…
S3 EP01 How Tactical Electric Turned Options into Big Outcomes with S…
What if the very thing holding your business back isn’t your leads, your pricing, or your people but your refusal to move before it's perfect? In this powerful episode, we sit down with Sherman Hatley, founder of Tactical Ele...
How to Grow Your Electrical Business in Today’s Changing Trade.
The electrical trade is changing fast. Experienced electricians are retiring, new technology is reshaping the field, and customer expectations are rising higher than ever. So how do you keep up without losing your footing? In...
Smart Growth for Electricians: Adding Vans, Services & Profits - Seas…
Running an electrical business isn’t just about wiring and breakers. It’s about pricing smart, marketing strong, selling with confidence, and building customer relationships that last. In Seasons 1 & 2, the Million Dollar Ele...
S2 EP53 Record Sales & A Level of Service They Thank Us For with Aust…
Austin Matthews was like most electricians, skilled, honest, and stuck. Until one shift changed everything. In this episode, we uncover the mindset that turned slow calls into $48K weeks. No gimmicks. No hard closes. Just the...
S2 EP52 Why the Next 5 Years Will Crown or Crush Electricians
The trade is on fire but most electricians don’t even smell the smoke! In this episode, we break down what’s coming next and how to rise above the shortage. Electricians, the trade is shifting fast. 10% of the workforce is retiring every year, and only 7% are replacing them. Meanwhile, demand for p…
S2 EP51 The 3X Secret Hiding in Your Customer List
Most electricians chase new leads while ignoring the 3X revenue sitting in their customer list. Discover the repeat-client strategy that delivers bigger sales, more referrals, and long-term growth! In this episode, we uncover...
S2 EP 50 New homes need Electrical Service too! (And how to get that …
Ever walk into a brand-new home where nothing seems broken yet your gut tells you there's more beneath the surface? In this episode, we dissect the *deceptive simplicity* of new construction and reveal how electricians miss thousands of dollars in missed service… just by seeing things the homeowner…