Oct. 29, 2025

S3 EP04 Real Stories and Real Wins from 3 years of Electrician Breakthroughs

This is the real kickoff. Just Joe and Clay stripped of pretense, reflecting on what it really takes to succeed in this trade, in this business… and in life. From the redemptive force of Star Wars to the raw truth about fear, belief, and bold action, this episode unpacks how electricians get stuck and how some are breaking records in their 5th month.

This one is for the electrician who’s felt like maybe he’s not cut out for this.
Who’s one punch away from giving up.
Who’s tired of waiting to feel "ready."

We’re telling the truth, giving it all away, and holding nothing back.

💡What You’ll Learn:
- Why fear is not your enemy, it's your weapon
- How one electrician hit $105K in his 5th month in business
- The mental framework that separates winners from wanderers
- The power of full belief (even before the first win)
- Why we're giving the roadmap away… again

🔗 Resources:
⚡️Take your electrical service business to the next level!
Join the SLE Pro App Community!

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📧 Email: jesse@duromaxpower.com
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📞 Call: 909-490-5789

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!

#ElectricianPodcast #TradesmanMindset #ElectriciansOfInstagram #ElectricalContractor #TradesBusiness #SkilledTrades #ServiceBusinessGrowth #FearIsFuel #105Kin5Months
#BeliefOverFear #LoopMethod #MillionDollarElectrician #ServiceLoop #OvercomeDoubt #MindsetShift #EntrepreneurMindset #BusinessBreakthrough #LevelUp

00:00 - Burn The Boats: Fear As Fuel

00:27 - Welcome To Season Three

01:40 - Star Wars, Autism, And Meaning

05:33 - Directing Fear On The Job

07:42 - Overcoming Self-Doubt In Sales

10:41 - Belief, Action, And Fast Wins

13:51 - Bushido, Sun Tzu, And Commitment

17:36 - Scaling Proof: 3x Months Remotely

20:30 - Crafting Apex Salespeople

23:05 - From PDFs To 200 Trainings

24:07 - Sponsor Shout And Pro App Deals

24:42 - The Roadmaps And Where To Start

26:10 - Why We Give It All Away

28:05 - The Electrician Gold Rush

29:45 - Subscribe, Share, And Next Steps

WEBVTT

00:00:00.000 --> 00:00:02.399
So you want to take the island and burn the boats, that's how it goes, isn't it?

00:00:02.560 --> 00:00:02.959
I believe so.

00:00:03.040 --> 00:00:03.279
Yeah.

00:00:03.359 --> 00:00:07.919
It's the concept of if you have no path back, your only path is forward.

00:00:08.080 --> 00:00:10.800
Actually, even Sun Tzu described this in the Art of War.

00:00:10.880 --> 00:00:15.919
If you encircle your enemy, they will fight harder than they've ever fought in their entire lives.

00:00:16.079 --> 00:00:19.839
Because the concept is, is they have no other way out other than to fight.

00:00:20.079 --> 00:00:26.800
But if you surround them in three quarters and give them a way out, the majority will retreat and you'll overtake the entire army.

00:00:27.120 --> 00:00:38.880
Hello, hello, hello, and welcome to the Million Dollar Electrician Podcast, where we help home service pros like you supercharge your business and spark up those sales.

00:00:39.119 --> 00:00:47.200
I'm Joseph Lucani, and together with my co-host Clay New Meyer, we're here to share the secrets that have helped electricians sell over a million dollars from a single service band.

00:00:47.439 --> 00:00:49.759
Now it's time for sales.

00:00:50.000 --> 00:00:52.159
It's time for scale.

00:00:52.479 --> 00:00:57.679
It's time to become a million-dollar electrician.

00:01:00.880 --> 00:01:06.959
Hello, my friend, and welcome back to another season, season three of the million dollar electrician.

00:01:07.040 --> 00:01:08.319
I'm pumped to be here, Joe.

00:01:08.400 --> 00:01:09.439
How are you feeling today?

00:01:09.680 --> 00:01:10.879
I'm feeling beyond blessed.

00:01:10.959 --> 00:01:13.439
I mean, it's an amazing opportunity to be able to serve our community.

00:01:13.599 --> 00:01:14.879
I love doing what we do.

00:01:14.959 --> 00:01:15.920
I love doing it with you.

00:01:16.079 --> 00:01:17.040
I mean, life is good.

00:01:17.120 --> 00:01:18.640
How could you ask for more?

00:01:19.359 --> 00:01:20.480
Likewise, man.

00:01:20.560 --> 00:01:24.719
And uh I gotta ask you, and before I do, let me set this up and let you guys know.

00:01:24.879 --> 00:01:27.120
If you're watching today, uh, we intend to have some fun.

00:01:27.200 --> 00:01:29.760
If you're listening today, we intend to have some fun with this.

00:01:29.840 --> 00:01:36.799
Uh, we've already had one episode or a couple episodes that you've heard from season three, but we haven't had just good old Joe and I time.

00:01:36.959 --> 00:01:54.959
So we've got a ton of updates for you, things that are new and come down the pipe as far as content and helping you in your electrical business, uh, how we've been able to better roadmap what we've learned over three years of doing this now and be able to actually turn that knowledge into well, valuable content for you guys.

00:01:55.040 --> 00:01:57.760
And so there's so much to unlock here today.

00:01:57.920 --> 00:02:00.159
Um, and I'm just I gotta join you, Joe.

00:02:00.480 --> 00:02:08.479
Super, super grateful to be here, grateful to be on this mission and just help people avoid the same traps that we fell in.

00:02:08.719 --> 00:02:11.039
Yeah, it's one of those things where it's almost like a redemption.

00:02:11.199 --> 00:02:16.000
You know, granted, you know, I I did well for myself, but at the same time, I made a lot of mistakes.

00:02:16.159 --> 00:02:20.080
And I can own that because that just comes with life.

00:02:20.240 --> 00:02:21.680
Like you're going to learn things.

00:02:21.759 --> 00:02:26.400
Like I'd rather know it yesterday, but if I can't have learned it yesterday, the best thing to do is to know it today.

00:02:26.560 --> 00:02:32.639
And if I can keep people from going through those mistakes, it gives me a justification to say, you know what?

00:02:32.800 --> 00:02:41.680
It is still part of the divine path that I learned those mistakes, so that perhaps I'm teaching someone who needs to not make it even once can avoid it.

00:02:41.919 --> 00:02:42.960
Uh totally agree with you.

00:02:43.039 --> 00:02:45.199
And you guys probably noticed some studio changes.

00:02:45.360 --> 00:02:46.159
We've got a few things.

00:02:46.240 --> 00:02:48.159
Joe's got some uh sweet light.

00:02:48.240 --> 00:02:49.759
Tell us about the light behind your brother.

00:02:49.919 --> 00:02:50.240
The light.

00:02:50.400 --> 00:02:52.800
You're saying so about the about the death star, that little guy?

00:02:53.039 --> 00:02:53.120
Yes.

00:02:53.599 --> 00:03:01.199
Well, yeah, the ability to destroy a planet is insignificant compared to the power of the force, but I um I I just love it.

00:03:01.360 --> 00:03:05.360
Honestly, rang my Star Wars nerd, I'm covered in empire tattoos and Sith tattoos.

00:03:05.599 --> 00:03:09.039
It's it's not appropriate to not have a Death Star in the background.

00:03:09.120 --> 00:03:11.199
I mean, obviously, you gotta show your loyalties, right?

00:03:11.680 --> 00:03:13.680
Why is Star Wars such a big deal to you?

00:03:13.840 --> 00:03:14.800
Help me understand it.

00:03:15.120 --> 00:03:24.000
So it's I guess it comes with the autism thing, where I didn't understand necessarily how to make things come in context.

00:03:24.159 --> 00:03:29.280
Like I didn't necessarily know how to interpret things when I was young.

00:03:29.599 --> 00:03:37.439
And I remember my dad telling me the story of Star Wars, and my honest to God thought was I thought he made the story up.

00:03:37.599 --> 00:03:44.719
Like I genuinely thought my dad thought up Star Wars off the top of his head, and I was completely memorized, mesmerized.

00:03:45.039 --> 00:03:54.319
And as I kind of grew older, I realized that it continued to carry the ability of learning things and translating things.

00:03:54.479 --> 00:04:12.159
Like um primarily, you know, there was a there was a part of my life where I was very, very deep into into dark darkness, and um the problem was is that I was burning myself, like like not physically, but I was I was being consumed by myself and I didn't know how to best understand what I was going through.

00:04:12.479 --> 00:04:27.040
But understanding the lens of the dark side and understanding what how it does and what it does and why it does allowed me to say, like, okay, this is something that I can understand, and if I can understand it, I can address it, or at least I can aim it.

00:04:27.439 --> 00:04:33.759
So it became one of those things where I could socialize with it because there were enough people who could talk about it.

00:04:34.079 --> 00:04:40.399
I could, if things didn't make sense, I could be like, well, in the context of this, how would I have interpreted it?

00:04:40.480 --> 00:04:43.279
And then be like, oh, okay, I know what they're going on with this.

00:04:43.600 --> 00:04:48.319
And I mean, for lack of better things, even just for the fun part, I'm a combat enthusiast.

00:04:48.480 --> 00:04:57.439
So the ability of learning sword choreography and constantly learning martial arts and developing my sword skills and then picking up a lightsaber and being able to cool do cool cool stuff with it.

00:04:57.680 --> 00:05:00.079
I mean, who could ask for better than that, right?

00:05:00.879 --> 00:05:02.959
We we need to do like a landing page.

00:05:03.040 --> 00:05:10.480
We need a website just for your choreography around lightsaber work and some of your battle videos, especially in the dark.

00:05:10.560 --> 00:05:11.040
They're so good.

00:05:11.120 --> 00:05:17.120
If you guys haven't seen this, please go add Joe on Facebook and go look for these lightsaber videos.

00:05:17.199 --> 00:05:20.480
Uh, so fun to watch, clearly dedicated to it.

00:05:20.560 --> 00:05:23.199
Let me ask you a deeper question now that we're in Star Wars.

00:05:23.279 --> 00:05:25.839
We didn't plan to go here, but I'm dying to know.

00:05:26.639 --> 00:05:28.639
I'm sure other people are questioning this too.

00:05:28.800 --> 00:05:29.279
Sure.

00:05:29.600 --> 00:05:33.120
How did Star Wars help you in the field as an electrician?

00:05:33.439 --> 00:05:35.759
Ah, that's actually a very great question.

00:05:35.920 --> 00:05:36.240
Okay.

00:05:36.720 --> 00:05:38.720
So, how to best answer this?

00:05:39.519 --> 00:05:43.040
I learned, I primarily identified as Sith.

00:05:43.360 --> 00:05:51.519
And that may not make sense to any of it, but it means that I identified with I'm using my darker emotions to accomplish a task.

00:05:51.920 --> 00:06:02.879
And when you're broke is a joke, and when you're struggling, your back's against the wall, and you're constantly in a sense of say to fear, fear can either consume you or you can direct it.

00:06:03.279 --> 00:06:14.639
And there's a quote from Star Wars that I applied to myself, and it's fear attracts the fearful, the strong, the weak, the innocent, the corrupt.

00:06:14.959 --> 00:06:17.439
But fear, fear is my ally.

00:06:17.839 --> 00:06:23.360
And what it meant was I may be in fear, but I am not ruled by fear.

00:06:23.519 --> 00:06:29.839
I will direct that fear and I will be a conduit that will aim it away from me so that I can use it as a tool.

00:06:30.079 --> 00:06:42.399
And you'll often find, even today, though I try my best to walk a more balanced path, when shit really hits the fan, I will be afraid, but you'll never see me hide.

00:06:42.720 --> 00:06:45.120
I will always be the first to step up and want to fight.

00:06:45.279 --> 00:06:53.759
I will always be there to try and take things over, and I will always aim it in the best possible direction I can because I don't want to succumb to it.

00:06:53.920 --> 00:06:57.040
I may not be able to control it, but I can aim it.

00:06:57.199 --> 00:07:01.759
And that's really, really what helped me get through some really dark times in my business.

00:07:02.639 --> 00:07:13.600
You know, the fact that you just said that just related this in a couple of ways to how I feel about what we really do here at ServiceSoupelectrical and on this podcast, Million Dollar Electrician.

00:07:14.879 --> 00:07:26.160
I feel like the first battle is always won when we help someone overcome their self-doubt, their own fears, just the same thing that you use Star Wars to overcome.

00:07:26.399 --> 00:07:41.920
And I feel so powerful and so strongly about this rather, um, as life-changing for my own trajectory and how it reshaped what I was permitting myself to try to do just so I could see a result and adjust.

00:07:42.639 --> 00:07:49.839
Just like even the fact that we're here talking about this on a podcast, I know in our first podcast, like we sucked.

00:07:50.000 --> 00:07:51.759
Um, we weren't great.

00:07:52.079 --> 00:07:54.000
You were afraid, I was afraid.

00:07:54.240 --> 00:07:56.160
People might be wondering, well, afraid of what?

00:07:56.399 --> 00:07:58.639
How about saying the wrong thing and rejection?

00:07:59.120 --> 00:08:02.319
How about trying to help someone and not being able to?

00:08:02.800 --> 00:08:08.720
How about just like electricians tend to fear going on top of a mountain and shouting their own name?

00:08:08.959 --> 00:08:14.000
Go and tell leads how you can help them, how you're different, how you care about them.

00:08:14.319 --> 00:08:19.199
And, you know, there's this huge question of why, but I think that's our first and biggest battle, brother.

00:08:19.360 --> 00:08:26.800
We help people overcome that little voice in your head, so you can be the big voice external to your head, if that makes sense.

00:08:27.040 --> 00:08:28.000
I agree with you completely.

00:08:28.160 --> 00:08:34.639
And you know, one of the things that actually fear does, and this sounds like it could be the lessons of fear, it would be a phenomenal title of the episode.

00:08:34.799 --> 00:08:44.960
But you know, at the end of it, what it really comes down to is if you evaluate what fear does to you personally, you can at least identify when you're not in your right mind.

00:08:45.120 --> 00:08:55.039
So, like, as an example, when I'm afraid, I get I focus on security, I focus on locking myself down, I focus on like what can I do to protect what I have?

00:08:55.200 --> 00:08:56.320
How can I protect my family?

00:08:56.480 --> 00:08:57.440
How can I protect what I have?

00:08:57.600 --> 00:08:59.360
That's my fear mindset.

00:08:59.759 --> 00:09:03.759
My growth mindset is the thought of like, okay, where can I take this?

00:09:03.919 --> 00:09:05.759
How much farther do I need to push?

00:09:05.840 --> 00:09:07.519
What are the next levers I need to take?

00:09:07.679 --> 00:09:09.600
What are the buttons I need to switch on?

00:09:09.840 --> 00:09:16.799
So when I'm in this moment and I think to myself, like, all right, you gotta hunker down, we gotta do these things, okay, that's your fear talking.

00:09:17.120 --> 00:09:23.279
But because I can identify it, I can say, all right, we know what to do with it, let's aim it.

00:09:23.519 --> 00:09:40.000
What can we do to almost judo momentum, this fear, into the right direction, so that instead of it shutting you down and making your heart have palpitations and you just locking yourself in the bed, it's what can I do to take that and use its own momentum against itself?

00:09:40.159 --> 00:09:43.679
And instead of holding me back, it's pushing me forward.

00:09:44.559 --> 00:09:45.039
Yeah.

00:09:45.279 --> 00:09:46.559
Yeah, I agree 100%.

00:09:46.960 --> 00:09:48.480
And I believe in this so much.

00:09:48.559 --> 00:09:50.240
Uh, many people don't know this.

00:09:50.320 --> 00:10:00.240
Uh, also part of uh another company called Forged Youth is also a podcast right now to help youth athletes get their mindset correct so they can start working on these skills early.

00:10:00.399 --> 00:10:04.080
Because I honestly believe this is stuff they should teach in school.

00:10:04.639 --> 00:10:09.919
We ought to know these things better, but it seems to be this almost protected knowledge.

00:10:10.080 --> 00:10:17.200
Like you don't get this in the general education system, how to overcome yourself to achieve great things.

00:10:18.159 --> 00:10:21.840
This is like my 99% focus, brother.

00:10:22.000 --> 00:10:23.200
It is 100%.

00:10:23.600 --> 00:10:27.120
If there's anything that's true about me, is like I'm a student for life.

00:10:27.519 --> 00:10:28.399
I just want to learn.

00:10:28.480 --> 00:10:40.480
That's one of the best things about this podcast and this journey that we've been on is how much we learn from the people that use this, that break it, and that make it successful in so many ways that we didn't expect.

00:10:41.120 --> 00:10:41.519
I agree.

00:10:41.759 --> 00:10:49.600
Like recently, you know, we talk about like Nathan and his uh 105k fifth month in business ever.

00:10:49.840 --> 00:10:52.320
And it's like, sure, that stuff doesn't happen overnight.

00:10:52.399 --> 00:10:57.840
Let's let's pull the the sheet out from in front of our eyes here and just like be honest with ourselves.

00:10:57.919 --> 00:11:02.960
This is a guy with experience who ran service and generator calls for a long time.

00:11:03.120 --> 00:11:11.360
But nonetheless, I've also never heard of someone in their fifth month going from zero to$105,000.

00:11:12.080 --> 00:11:13.200
How many days is that?

00:11:13.360 --> 00:11:14.879
150 days.

00:11:15.679 --> 00:11:20.960
If I was gonna start over from scratch today, which I wouldn't, by the way, that's a whole other conversation.

00:11:21.039 --> 00:11:22.720
Uh, we'd do that a bit different.

00:11:23.679 --> 00:11:26.639
But I would call into question if I could do it.

00:11:26.879 --> 00:11:28.480
If I could do what Nathan did.

00:11:28.960 --> 00:11:32.399
I mean, how much did that surprise you when you saw that come across the plate?

00:11:32.799 --> 00:11:34.720
You know, I don't want to say I was envious.

00:11:34.879 --> 00:11:42.240
It was more like watching being a proud dad, watching your kid hit a home run in Little League for the first time because he did what I couldn't.

00:11:42.320 --> 00:11:43.120
I didn't do that.

00:11:43.360 --> 00:11:48.720
My first year in business, I think I sold like something like$98,000 and we were so in debt.

00:11:48.879 --> 00:11:49.679
You know what I mean?

00:11:49.919 --> 00:11:58.320
So, you know, to hit what I hit in a more than what I hit in a year in less time is like, well, good for you, man.

00:11:58.480 --> 00:12:01.360
If anything, it made me feel like we were doing the right thing.

00:12:01.600 --> 00:12:11.600
And and I wanted to circle back to something you just said because you were like, you know, we don't learn these skills in school, and I think there's a real reason for that that actually applies to what we do and why it's so effective.

00:12:12.240 --> 00:12:19.919
My personal belief about the general school system is that it's meant to produce employees, it's not meant to produce leaders.

00:12:20.480 --> 00:12:30.639
Leaders, those things are in the prestigious colleges where they have themselves locked in in the social groups, and like that's where a lot of people learn through the education system how to be leaders.

00:12:31.120 --> 00:12:37.120
But the general populace is taught things we won't know unless we're trying to do it for a paycheck.

00:12:37.600 --> 00:12:43.919
The real life experiences, the leadership skills, come from getting smacked in the face and getting up.

00:12:44.720 --> 00:12:45.919
Ah, nice.

00:12:46.240 --> 00:12:49.200
The old everyone's got a plan until they get punched in the face routine.

00:12:49.360 --> 00:12:50.240
Mike Tyson's right.

00:12:50.320 --> 00:12:53.840
I mean, I think honestly, more people need to get punched in the face for what it's worth.

00:12:54.480 --> 00:12:58.559
Did you know this is I'm going sideways here a bit, but I told you guys you're gonna have some fun.

00:12:58.720 --> 00:13:01.600
Did you know Mike Tyson was hypnotized to win?

00:13:02.000 --> 00:13:03.679
Hypnotized to win?

00:13:04.000 --> 00:13:05.600
Yeah, he was hypnotized.

00:13:05.679 --> 00:13:12.159
He was regular undergoing hypnotherapy to unleash the beast.

00:13:12.799 --> 00:13:23.279
And some of the triggers that they were hypnotizing within him, not the triggers, but the uh actions and the products rather, was like you get hit, but you don't feel it.

00:13:24.720 --> 00:13:29.679
You're a beast looking to completely annihilate your opponent.

00:13:30.559 --> 00:13:33.279
So much so that I've heard some interviews recently.

00:13:33.360 --> 00:13:43.679
I was listening to a Joe Rogan podcast on a um an exCIA uh behavioral expert who has designed a lot of their systems, and he was talking about this.

00:13:43.840 --> 00:13:46.240
They were actually him and Joe, and I couldn't believe that.

00:13:46.399 --> 00:13:51.519
But it makes a ton of sense, and it's exactly what we're talking about here, other than we don't do hypnotism.

00:13:51.679 --> 00:13:55.279
Um I haven't I don't have a lot of experience with that.

00:13:55.440 --> 00:13:57.600
I wish we could, that would be easier sometimes.

00:13:58.159 --> 00:14:04.879
But I think what happened in Nathan's case and why this is all relevant is sometimes people hypnotize themselves.

00:14:05.120 --> 00:14:06.240
Can I explain what I mean by that?

00:14:06.480 --> 00:14:07.519
By all means.

00:14:08.080 --> 00:14:10.720
Sometimes, and this is what I've noticed.

00:14:11.039 --> 00:14:25.840
Sometimes people like Nathan, Dorian, others who are just like so, so in 110% belief that this podcast and these strategies and the stuff we give away is real, which it is, by the way, spoiler alert, it's real.

00:14:26.000 --> 00:14:29.440
Um, but it matters how much you believe it.

00:14:29.679 --> 00:14:31.840
Your perspective is still part of the recipe.

00:14:31.919 --> 00:14:38.320
And if your perspective is one foot in the pool, dip the toe in, test the water, it doesn't work.

00:14:39.120 --> 00:14:42.720
And this circles fully into what do they say?

00:14:42.879 --> 00:14:46.799
Uh it works or it doesn't, either way, whatever you believe is true.

00:14:48.320 --> 00:14:55.600
I've never seen more evidence in my life than here with what we've been doing, Joe, and what we've been teaching and how we've been helping people.

00:14:55.759 --> 00:14:59.840
Because the more I see people just embrace it, like this is the way.

00:15:05.600 --> 00:15:09.679
That's exactly what I noticed in the case of Nathan and Dorian, for example.

00:15:09.840 --> 00:15:17.120
Uh, Forrest, who's going to be on the podcast this season, maybe already came across, I should know this better, the order of operations.

00:15:17.360 --> 00:15:20.000
But he calls this a high bias to action.

00:15:21.200 --> 00:15:26.000
But I believe there's a trigger to high bias to action, which is just believability.

00:15:26.320 --> 00:15:27.600
How much do I believe?

00:15:27.679 --> 00:15:33.519
How what's my level of confidence in this as a solution for my high bias to action?

00:15:33.679 --> 00:15:38.960
And if I believe it to X extent, does that mean then I will act to an equal extent?

00:15:39.120 --> 00:15:40.720
And I think that's the formula, brother.

00:15:40.960 --> 00:15:42.799
You triggered a memory for me.

00:15:43.039 --> 00:15:50.000
And it was actually it's a it's a samurai bushido concept, and I think it really applies to the situation.

00:15:50.080 --> 00:15:55.519
It's if you go into battle already dead, you will come out alive.

00:15:55.759 --> 00:15:59.840
But if you go into battle hoping to live, you will surely die.

00:16:00.080 --> 00:16:09.600
And what that means is if you're going into this thing with full commitment and full belief that nothing is going to change you from what you're doing, you will survive.

00:16:09.919 --> 00:16:17.919
But if you go in with this half-assed attempt of like, well, I'm gonna I'm gonna play defense, I'm gonna do this, I'll be careful, I'll allocate my money the right way.

00:16:18.320 --> 00:16:22.399
That's when you don't invest enough into what you're doing, and that's what kills you.

00:16:22.559 --> 00:16:26.000
The hesitation kills more people than the actual car crash itself.

00:16:27.679 --> 00:16:30.080
I feel like we're talking about burning the boats too.

00:16:30.639 --> 00:16:31.200
Throw it in there.

00:16:32.399 --> 00:16:32.799
Yep.

00:16:33.519 --> 00:16:39.919
Like essentially, if you want to take the island, if you want to yeah, essentially, if you want to take the island, burn the boats, that's how it goes, isn't it?

00:16:40.080 --> 00:16:40.480
I believe so.

00:16:40.559 --> 00:16:45.840
Yeah, it's the concept of if you have no path back, your only path is forward.

00:16:46.000 --> 00:17:00.480
Like actually, even Sun Tzu described this in the Art of War, where if you have um, if you encircle your enemy, they will fight harder than they've ever fought in their entire lives, because the concept is they have no other way out other than to fight.

00:17:00.799 --> 00:17:08.160
But if you surround them in three quarters and give them a way out, the majority will retreat and you'll overtake the entire army.

00:17:09.200 --> 00:17:11.440
We need sound effects because that was huge.

00:17:11.519 --> 00:17:12.319
That's a huge moment.

00:17:12.480 --> 00:17:15.519
Point to Joe for bringing up Sun Tzu Art of War on the podcast.

00:17:15.680 --> 00:17:18.559
If you guys don't know what this little book is, please check it out.

00:17:18.720 --> 00:17:21.839
There's so much golden knowledge in Sun Tzu.

00:17:22.079 --> 00:17:23.359
That's amazing, man.

00:17:23.680 --> 00:17:34.799
This has been so, so building building of character, building of knowledge, building of just experience of what's possible out there.

00:17:34.880 --> 00:17:36.720
And I could keep going with this forever.

00:17:36.960 --> 00:17:40.000
I mean, one of our guys, and I would love to have him on the podcast.

00:17:40.079 --> 00:17:47.039
One of these days, he'll come out from uh the shadows and join us here, was doing about 100k months last year.

00:17:47.200 --> 00:17:57.680
He he joined us about 10 months ago, and two months ago, he hit his first 304,000, I want to say, in a 30-day period.

00:17:58.400 --> 00:18:01.440
That's a 3x in 10 months.

00:18:02.240 --> 00:18:04.000
That is massive.

00:18:04.480 --> 00:18:10.079
And moreover, I can't spill all the details, but I'm told I can say this anonymously.

00:18:10.400 --> 00:18:13.279
He wasn't even in the country during that month.

00:18:13.759 --> 00:18:20.400
He was actually away leading his team remotely for that period that they had their best month ever.

00:18:20.880 --> 00:18:22.319
Joe, what would that mean for you?

00:18:22.400 --> 00:18:25.119
I know you were 2018 when you left your business, right?

00:18:25.359 --> 00:18:29.200
Uh 2021, I believe.

00:18:29.279 --> 00:18:31.119
I have to go back to the exact memory of it.

00:18:31.200 --> 00:18:33.279
I think it was either 2020 or 2021.

00:18:33.680 --> 00:18:37.680
Couldn't be that late because you were with a former company for how many years?

00:18:38.000 --> 00:18:38.319
When was it?

00:18:38.480 --> 00:18:40.480
Two three years you were head coach.

00:18:40.640 --> 00:18:43.759
Yeah, I got actually, I think it was either 19, 20, or 20.

00:18:43.920 --> 00:18:45.519
No, I we went through COVID.

00:18:46.079 --> 00:18:46.799
Went through, yeah.

00:18:46.880 --> 00:18:52.960
I believe it was 21 I sold, and then joined that same year, and then stayed until you and I were together.

00:18:53.680 --> 00:18:55.839
Yeah, because we're covering like two or two and a half years.

00:18:55.920 --> 00:18:57.039
I was I was doing the other thing.

00:18:57.680 --> 00:19:01.920
Yeah, 2026 marks our fourth year.

00:19:02.720 --> 00:19:05.279
The thing is, time seems to just blur at this point.

00:19:05.599 --> 00:19:06.319
You know what I mean?

00:19:06.400 --> 00:19:16.720
Like you think about and you're actually adding in the times for things, and it feels like starting my business, even though it was in 2013, feels like it was 30 years ago.

00:19:17.279 --> 00:19:22.480
And then exiting and selling my business feels even further away, though.

00:19:23.279 --> 00:19:24.880
It's like this weird thought.

00:19:25.039 --> 00:19:41.119
And I feel like every step I take in life brings me to a higher elevation of who I am as a person, and it's almost as if it gets wiped out, like some of the finer details end up just they they're no longer relevant, and I have to be questioned.

00:19:41.200 --> 00:19:43.039
Like, I sometimes don't remember how old I am.

00:19:43.119 --> 00:19:45.359
It's like, wait, how it's like I was born in 90.

00:19:45.440 --> 00:19:47.039
Okay, yeah, I'm gonna be I'm gonna be 35.

00:19:47.119 --> 00:19:47.680
Yeah, all right, cool.

00:19:47.759 --> 00:19:48.319
I'm gonna be that.

00:19:48.400 --> 00:19:50.000
Do you ever catch yourself doing that?

00:19:50.319 --> 00:19:51.680
Oh, yeah, yeah.

00:19:51.920 --> 00:19:57.359
Yeah, one year I kept saying I was 35 until my brother was like, he's 10 years my junior, exactly.

00:19:57.440 --> 00:19:59.119
He was just like, bro, you're not 35.

00:19:59.279 --> 00:20:02.000
Stop telling people that I was off by like two years.

00:20:02.160 --> 00:20:02.960
Oh, I'll do it.

00:20:03.279 --> 00:20:05.039
So I got I got called out.

00:20:05.279 --> 00:20:09.039
Um I I want to give you compliments.

00:20:09.119 --> 00:20:11.440
You've done a ton by your age.

00:20:11.519 --> 00:20:13.279
You're you have a birthday coming up, just a couple weeks.

00:20:13.359 --> 00:20:14.640
Yeah, I was gonna say November 2nd.

00:20:14.720 --> 00:20:17.039
Yeah, it's um it's weird.

00:20:17.279 --> 00:20:17.839
It's weird.

00:20:17.920 --> 00:20:22.880
I don't like to to tout it because I don't ever want to come across like I'm bragging, but I've lived a lot of lives.

00:20:23.200 --> 00:20:30.799
I've lived a lot of lives, and I'm very not only just surprised, but I'm very grateful to be blessed to have survived those lives.

00:20:31.119 --> 00:20:36.480
Because surviving who I was and what I went through allowed me to be who I am now.

00:20:36.559 --> 00:20:40.799
And I believe who I am now is putting more good in the world than it is putting bad.

00:20:40.960 --> 00:20:47.039
And I feel like if I'm continuing to do that, at least, you know, God willing, the blessings continue to come.

00:20:48.160 --> 00:20:48.799
100%.

00:20:49.440 --> 00:20:50.240
And you know what?

00:20:50.400 --> 00:20:53.039
It's these days, like we're going into 2026.

00:20:53.119 --> 00:21:00.160
It's not even a compliment anymore to be doing big things by 30, not to give everyone this false sense of urgency.

00:21:00.319 --> 00:21:01.680
Whatever it takes you, it takes you.

00:21:01.759 --> 00:21:10.640
But I just want to call attention to the fact that there's like 18-year-old kids doing million-dollar months now for some AI dream they had, or you know what I mean?

00:21:10.720 --> 00:21:15.039
Like people are starting companies overnight before they finish high school, they're millionaires.

00:21:15.200 --> 00:21:16.960
And I'm like, how in the heck?

00:21:17.119 --> 00:21:20.240
How in the H E double hockey sticks did that happen, Joe?

00:21:20.400 --> 00:21:21.440
Double Canadian right there.

00:21:21.599 --> 00:21:22.240
I love it.

00:21:22.559 --> 00:21:23.839
Yeah, you got it, man.

00:21:24.000 --> 00:21:25.599
Hey, let me ask you a serious question.

00:21:27.359 --> 00:21:31.920
Do you ever think about starting a service company again?

00:21:32.240 --> 00:21:42.960
You know, sometimes, and the thing is this is that I found that I don't do electric work every day, but it makes me want to do it even more.

00:21:43.200 --> 00:21:53.680
Like I genuinely enjoyed doing electrical work, and I really came to love sales because I could predict it, because I had a process that I was able to do every day, in and out.

00:21:53.839 --> 00:21:55.119
It was on autopilot.

00:21:55.200 --> 00:22:00.319
I didn't have to think, I just was operating off instinct and reflex through the constant practice.

00:22:00.880 --> 00:22:08.559
So if I could get back into that mindset and I'm able to get back in there, half of me would say yes.

00:22:08.880 --> 00:22:14.240
But in reality, the other part is that I've come to love this so much more.

00:22:14.720 --> 00:22:20.079
Not because of any other reason, but I just feel like I can help more people.

00:22:20.319 --> 00:22:33.119
Like when I was working in the service business, I would go into a home and I could make that one family really, really happy and I could make their life better and I could connect with them and build amazing relationships.

00:22:33.359 --> 00:22:35.039
But that was one family.

00:22:35.279 --> 00:22:50.480
But if I work with one client, I'm able to not only work his life better or her life better, but all their employees' lives better, and then all the families that are attached to those employees, and then their families now can have maybe generational wealth that'll help their children.

00:22:50.640 --> 00:22:52.880
And that's just with one interaction.

00:22:53.200 --> 00:23:05.839
So if you're judging by how much good you can put into the world, I personally think I'm doing more good by working with people and making their lives better than on the one-to-one interaction of doing service business.

00:23:07.200 --> 00:23:08.720
Yeah, that's a good way to look at it.

00:23:08.799 --> 00:23:13.519
I feel like every time you do an options class, you indirectly help five families anyway.

00:23:14.000 --> 00:23:18.240
Because people go out there and use these solutions you design and they're excellent.

00:23:18.400 --> 00:23:18.799
Well, thank you.

00:23:19.039 --> 00:23:20.880
Really gives people a lot of choice.

00:23:21.119 --> 00:23:23.519
Okay, obviously we're biased, right?

00:23:23.680 --> 00:23:26.880
But I'm Joe, be extremely honest with us here.

00:23:27.039 --> 00:23:28.400
Be brutally honest, please.

00:23:28.559 --> 00:23:28.880
Okay.

00:23:29.440 --> 00:23:42.400
If you were gonna start up again, if you were going to grab a service van and grab like one or two key people, if you were gonna do that and just be like, you know what?

00:23:42.640 --> 00:23:44.240
Service loop's a thing.

00:23:44.400 --> 00:23:59.680
Uh Clay will grab a couple people over the other side of uh North America, Joe will grab a couple people over here, and we'll just do what we can um to just have like key employees and a key process.

00:24:00.160 --> 00:24:04.640
My question is this would you follow our roadmap?

00:24:05.680 --> 00:24:07.119
I mean, yeah.

00:24:07.359 --> 00:24:10.880
And the reason, I mean, like that's I was waiting for like the loaded question.

00:24:10.960 --> 00:24:12.559
I'm like, that just seems like a straightforward one.

00:24:12.640 --> 00:24:17.839
Well, yeah, and here's like a Mercedes sales guy's got to drive a Mercedes, so you're on the ultimate blast test here.

00:24:18.079 --> 00:24:25.359
Yeah, no, well, the reason being is this is that even if I didn't believe it for myself, right?

00:24:26.000 --> 00:24:39.519
I've seen so much proof in so many other companies that it works in addition to working in my own company, that it makes sense when you have so much positive result.

00:24:40.559 --> 00:24:50.160
So the thing that I originally was thinking about was everything we taught was a accumulation of knowledge from everywhere that we've learned from.

00:24:50.559 --> 00:25:01.119
So it's not like you're trusting one person, you're trusting an incredible amount of professional and expert advice that was gathered over 10, 15 years at this point.

00:25:01.680 --> 00:25:03.279
So would I trust it?

00:25:03.839 --> 00:25:05.359
I would whole ass this thing.

00:25:05.599 --> 00:25:10.319
It would be like the expression is don't half ass one thing or two things, whole ass one thing.

00:25:10.960 --> 00:25:16.160
So I would commit a hundred percent to it, even if it even if it killed me.

00:25:16.799 --> 00:25:23.039
Because I know that if I'm gonna put my back against the wall and do the thing, that's when the magic happens.

00:25:23.839 --> 00:25:25.599
I have to commit a hundred percent.

00:25:26.000 --> 00:25:30.319
Like um, I often consider myself a spear point, and we've made this reference behead.

00:25:30.400 --> 00:25:32.559
You know, some people consider themselves different things.

00:25:32.640 --> 00:25:42.000
Like I am a spear, I am good at a very particular set of skills, and in the right hands, those skills can penetrate any target.

00:25:42.720 --> 00:25:47.279
But a spear is not a saw, a spear is not a hammer, right?

00:25:47.440 --> 00:25:57.519
There are things I do really, really well, and what I feel has made me successful now more than previously is I can identify what I'm good at and what I'm not at.

00:25:57.759 --> 00:26:16.960
And what I would do differently if I was in that situation would be I would align myself to either doing the sales in the field for the sake of training other people so they can believe that it's done, but then I would focus entirely on just really crafting the most apex salespeople I could find.

00:26:17.119 --> 00:26:22.960
Because when I pour my whole heart and all my knowledge into it, I know and I've seen the positive results.

00:26:23.440 --> 00:26:28.799
So I mean we may be taking this into a circle, but yeah, I would I would do it.

00:26:29.200 --> 00:26:58.000
It's good, but I think what people don't realize is I I just want to double underline exclamation point, highlight what you said is like this is no longer about just our experience because what we've experienced has extended beyond our individual boots on the ground to the hundreds, the thousands of people that have shared wins, that have taught our process or similar parts of it and sent it out and reported wins back.

00:26:58.079 --> 00:27:06.880
The people that have been on the podcast, the the clients, the everyone around this and the content has been so good at giving us the feedback.

00:27:07.039 --> 00:27:10.240
And it reminds me of actually uh Napoleon Hill.

00:27:10.319 --> 00:27:11.359
Do you remember that name?

00:27:11.680 --> 00:27:13.039
Napoleon Hill.

00:27:13.200 --> 00:27:16.640
Not something that stands out to mind, but granted, I'm not good with names as it is.

00:27:16.880 --> 00:27:21.440
If you give me some sort of sort of kickstart, I'll probably remember whatever book it's read from.

00:27:21.759 --> 00:27:25.039
It's it's on the shelf behind me, and you guys probably can't see it.

00:27:25.119 --> 00:27:28.000
It's hidden behind a couple of things, but Think and Grow Rich.

00:27:28.480 --> 00:27:29.119
There we go.

00:27:29.279 --> 00:27:29.599
Okay.

00:27:30.559 --> 00:27:32.559
Think and Grow Rich, like Napoleon Hill.

00:27:32.640 --> 00:27:35.440
What he did was study millionaires at that time.

00:27:35.599 --> 00:27:41.039
Those were like the richest people, and he studied and studied and studied them, the most successful people on the planet.

00:27:41.200 --> 00:27:44.960
And as a result, he he did like crazy stuff, by the way.

00:27:45.119 --> 00:27:56.640
He created a meeting room in his head, like a round table, where he would learn so much about a person that he could actually put them in his roundtable room and built his own little room of consultants.

00:27:56.720 --> 00:27:58.400
I actually really believe in this.

00:27:58.640 --> 00:28:02.559
Might seem a little woo-woo for you if you're listening, but that's a real thing.

00:28:02.799 --> 00:28:10.480
If you've ever felt like, yeah, I'm top dog in my world, but heavy is the head that wears the crown, and I still need advice sometimes.

00:28:10.559 --> 00:28:14.480
I still need mentorship, I still need someone to help me answer this question.

00:28:15.279 --> 00:28:16.880
That's what he did really well.

00:28:17.359 --> 00:28:25.759
He interviewed and basically became these people and their insights by internalizing it, I think would be the right word to say that.

00:28:26.000 --> 00:28:26.559
That would make sense.

00:28:26.720 --> 00:28:27.440
Which is remarkable.

00:28:27.519 --> 00:28:31.839
And I think in many ways, that's what we've been able to do, which is such a blessing.

00:28:32.079 --> 00:28:34.240
So I have to agree with you on that, man.

00:28:34.319 --> 00:28:46.960
There's been so much, and people don't realize when we started their first podcast episode and what we were giving away, like it was about this time of year when you and I first spoke, Joe, about partnering up.

00:28:47.119 --> 00:28:48.240
I remember that.

00:28:48.640 --> 00:28:51.519
And there's this whole situation, and we're both feeling it.

00:28:51.680 --> 00:28:53.359
No one's really fully addressing.

00:28:53.759 --> 00:28:59.920
I think finally we said it was like, okay, well, at some point in one of these meetings, you got to show me yours and I got to show you mine.

00:29:00.880 --> 00:29:03.119
And there's no coming back from that, really, right?

00:29:03.279 --> 00:29:15.440
And you feel that when you're in that moment of like, there's all these intellectual properties and your sales process and my more the marketing and business strategy side and the people I was already helping.

00:29:15.599 --> 00:29:16.319
Oh my God.

00:29:16.400 --> 00:29:18.000
It was nerve-wracking, wasn't it?

00:29:18.240 --> 00:29:20.480
It was, but it also wasn't in the same time.

00:29:20.559 --> 00:29:21.920
And I can explain why.

00:29:22.240 --> 00:29:25.119
I remember that moment very, very, very well.

00:29:25.599 --> 00:29:32.559
And I knew because at the previous place that I had worked that I was leading, didn't want to teach electricians.

00:29:32.880 --> 00:29:36.400
I had the play, I had everything that I needed.

00:29:36.480 --> 00:29:39.920
I had designed the process, I wanted to teach it.

00:29:40.240 --> 00:29:43.680
But we were told that electricians don't make money.

00:29:43.920 --> 00:29:47.359
You don't work with electricians, so it's not worth investing in.

00:29:47.680 --> 00:29:50.079
And I didn't want to work with HVAC guys.

00:29:50.160 --> 00:29:59.599
I didn't want to work with plumbers, not because I don't respect the trades, but I feel like the person who's teaching it should at least have a specialty in the thing enough to teach it.

00:30:00.079 --> 00:30:05.200
Like when I design options, it's because I have so much experience in the electrical field that I can do so.

00:30:05.759 --> 00:30:09.519
So I wanted to work with electricians and I'd been following you.

00:30:09.599 --> 00:30:11.519
Like you had some really cool stuff.

00:30:12.000 --> 00:30:26.480
So I believed that if I were to show my hand and be like, this is what I've got, it takes so much to teach it that even if I showed you what it was, it wasn't going to be like I'm dumping the whole suitcase out.

00:30:27.039 --> 00:30:30.559
Because I could give you the play, but it doesn't mean that you can perfect it.

00:30:30.720 --> 00:30:33.200
You could run it, but it doesn't mean you can perfect it.

00:30:33.599 --> 00:30:40.319
I can perfect it because I did it for so many years every single day, over and over and over again.

00:30:41.039 --> 00:30:41.279
Yeah.

00:30:41.519 --> 00:30:45.680
So that's why I was both scared, but not really at the same time.

00:30:46.480 --> 00:30:47.519
Yeah, for sure.

00:30:47.759 --> 00:30:51.839
And I think what a lot of people don't realize is like we're growers.

00:30:53.039 --> 00:31:00.000
One of the biggest things that happens over time is you see people kind of come, kind of go, they keep in touch, they're doing their thing.

00:31:00.160 --> 00:31:11.599
And sometimes I look back and I've, you know, this is a problem we're trying to fix in our business actually for the future by inviting some of our past clients back to just be a part of our community and see the difference.

00:31:12.000 --> 00:31:15.519
Because I look back and I'm like, ugh, cringy, right?

00:31:15.599 --> 00:31:18.000
When where we started is cringy, man.

00:31:18.160 --> 00:31:23.200
Um, I remember like basically we were teaching from PDFs in the beginning.

00:31:23.440 --> 00:31:27.839
That's all there was was just the written processes and the tools.

00:31:28.079 --> 00:31:35.440
And like as of right now, on this big push that we're finishing, gosh, we're up to like 200 trainings in our library.

00:31:35.920 --> 00:31:37.759
All and you know what?

00:31:38.000 --> 00:31:39.839
Let me preface before I continue.

00:31:39.920 --> 00:31:55.279