Oct. 8, 2025

S3 EP01 How Tactical Electric Turned Options into Big Outcomes with Sherman Hatley

S3 EP01 How Tactical Electric Turned Options into Big Outcomes with Sherman Hatley
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Season 3

What if the very thing holding your business back isn’t your leads, your pricing, or your people but your refusal to move before it's perfect?

In this powerful episode, we sit down with Sherman Hatley, founder of Tactical Electric. Sherman gets real about what it takes to scale fast from learning emotional intelligence, hiring the right team, offering premium service options, and shifting from order-taker to general contractor mindset.

This isn’t a story of overnight success. It’s the real cost of going all in of being present over perfect and replacing guesswork with system.

Whether you’re a tradesperson, business owner, or leader, this one is packed with wisdom on leadership, resilience, and service-based sales.

💡 What You’ll Learn:

  • The moment Sherman realized options-based selling could 10x revenue
  • How one cold-call turned into a $90K solar project
  • Why turnkey service wins over DIY customers
  • The role of CSRs and how they’re a growth multiplier
  • What Sherman would tell his past self about partnerships and people
  • How the Service Loop Method redefined his whole business approach
  • The community support that kept him going through burnout

 ⚡️Featured Guest:

Sherman Hatley, Founder, Tactical Electric

Veteran and Leader. Known for his all-in approach, authenticity, and results-driven mindset.

🌐 Website: https://tacticalelectrical.com/ 

📧 Email: sherman@tacticalelectrical.com 

📞 Call: 208-901-8568 

🔗 Resources:

⚡️Take your electrical service business to the next level!

Join the SLE Pro App Community!


⚡️Podcast Powered by Duromax Generators.

Making turnkey power solutions easy.

📧 Email: jesse@duromaxpower.com

🌐 Website: www.duromaxpower.com

📞 Call: 909-490-5789


⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! https://www.facebook.com/groups/844859526389567

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Join us and learn how to serve and earn at the highest level. 


#ElectricianPodcast #TradesBusiness #ServiceLoopMethod #ElectricianSuccess #ResidentialElectrician #FromFieldToOffice #ElectricianEntrepreneur #TacticalElectric #ColdCallSuccess #ElectricalBusinessGrowth 

00:00 - Sherman’s Leap of Faith – Betting It All

02:30 - Scaling with the Right Mindset

04:45 - The 300K Month & What It Taught Him

07:05 - Turnkey Solutions = Higher Sales, Better Service

10:10 - Options Over Price Books: The Game-Changer

13:00 - How SLE Training Built His Confidence & Team

15:40 - Culture, Community & Why the SLE Brotherhood Matters

18:00 - Advice to Electricians: Progress, Not Perfection

20:30 - What Sherman Would Change If He Started Over

22:00 - Final Thoughts on Building Legacy & Leadership

WEBVTT

00:00:00.080 --> 00:00:02.399
I'm questioning whether I'm doing the right thing.

00:00:02.560 --> 00:00:05.360
I just put my entire family at risk and went all in.

00:00:05.519 --> 00:00:06.879
Is this did I make the right call?

00:00:06.959 --> 00:00:14.480
And but when you see other guys are going through that to see that, if I wasn't questioning it, I wouldn't care about my employees and their families.

00:00:14.640 --> 00:00:16.399
So it's not always gonna go perfect.

00:00:16.559 --> 00:00:19.839
Mistakes are gonna be made, clients are gonna be upset, people are human.

00:00:20.000 --> 00:00:25.359
So how do we deal with that in a way that reflects our moral compass, our company values?

00:00:25.519 --> 00:00:26.800
How do we turn that around?

00:00:27.120 --> 00:00:33.600
The consequence of present over perfect is the hardship after the action.

00:00:33.840 --> 00:00:39.200
Because you are guaranteed one thing when you actually go and do something new.

00:00:39.359 --> 00:00:40.960
And the result isn't perfect either.

00:00:41.119 --> 00:00:59.039
After a 300k month, the next problem we have is we've got to keep up with everything we just hello, hello, hello, and welcome to the Million Dollar Electrician Podcast, where we help home service pros like you supercharge your business and spark up those sales.

00:00:59.280 --> 00:01:02.320
I'm Joseph Lucani, and together my co-host Claymie Meyer.

00:01:02.560 --> 00:01:06.959
We're here to share the secrets of how electricians sell over a million dollars in a single service.

00:01:07.519 --> 00:01:09.840
Now it's time for sales.

00:01:10.159 --> 00:01:12.239
It's time for sale.

00:01:12.560 --> 00:01:17.680
It's time to become a million-dollar electricist.

00:01:21.040 --> 00:01:23.359
Hello, hello, hello, and welcome back, guys.

00:01:23.439 --> 00:01:27.920
Today we've got a very special episode, and we're in season three, and this is a ton of fun.

00:01:28.000 --> 00:01:30.560
I can't believe we've been doing this for three years now, Joe.

00:01:30.640 --> 00:01:31.280
Can you?

00:01:32.000 --> 00:01:35.200
You know, it feels literally like it was yesterday.

00:01:35.359 --> 00:01:38.400
I remember our first podcast getting into it and be like, what are we gonna talk about?

00:01:38.480 --> 00:01:39.120
Let's make it happen.

00:01:39.200 --> 00:01:40.319
Let's help electricians.

00:01:40.480 --> 00:01:43.359
And now, boom, that far into the future.

00:01:43.439 --> 00:01:44.879
It's unbelievably amazing.

00:01:45.200 --> 00:01:52.079
Yeah, and one of the things we've been so blessed to have is just uh uh continual uh client success stories.

00:01:52.239 --> 00:01:54.159
Uh call it a fluke, call it great training.

00:01:54.239 --> 00:02:02.719
I don't know, call it anything you want, but we're blessed here today to have uh Sherman Hatley of Tactical Electrical with us and uh just really excited to get into this with you.

00:02:02.799 --> 00:02:05.920
Sorry, Tactical Electric, let me get that right, Sherman.

00:02:06.079 --> 00:02:06.319
Yes.

00:02:06.480 --> 00:02:10.000
Um, so Sherman started in business just last year.

00:02:10.159 --> 00:02:16.960
Uh just a couple of guys that were reaching, I look like about six, seven hundred K in your first three quarters of a year.

00:02:17.120 --> 00:02:21.680
But now in this year, you're on track to do almost two million, you said, with just five staff.

00:02:21.759 --> 00:02:23.039
Is that right, Sherman?

00:02:24.400 --> 00:02:25.120
Uh yeah.

00:02:25.280 --> 00:02:30.560
So we have seven field employees and then myself and a business manager, CSR.

00:02:30.879 --> 00:02:31.199
Okay.

00:02:31.360 --> 00:02:32.479
So a little off there.

00:02:32.560 --> 00:02:35.199
We're up to eight people total working in the business.

00:02:35.360 --> 00:02:38.479
And what are you doing for the business personally at this point, Sherman?

00:02:40.080 --> 00:02:42.159
Uh, so I'm still in the field.

00:02:42.400 --> 00:02:52.719
Um I typically do most of the opportunity calls, uh, quoting, estimating, um, client uh rapport building.

00:02:52.800 --> 00:03:05.919
Um, we're still in the early stages of bringing on the training and making sure that that looks the same from me to the um the next sales guy um and and make sure that that system is put into place.

00:03:06.319 --> 00:03:14.159
Um something that we have been really successful at is making decisions whether we're ready to do it or not.

00:03:14.319 --> 00:03:18.639
I hear you guys say it all the time, like to show up what whether it's perfect or not.

00:03:18.879 --> 00:03:40.319
Um and I feel like that's a lot of the reason why I have people in the business and the business itself led by um are willing to just make decisions and make moves, and we can just clean kind of clean it up, you know, and it have at least a starting point um, you know, to to go from.

00:03:40.400 --> 00:03:44.960
So it's been it's been good, um, you know, as far as that goes.

00:03:45.120 --> 00:03:58.960
You know, me as the driving force, you know, behind kind of all that, and it's been such an evolution from you know the last year and a half, um, and really even just the last, I don't know, four months that we've been working with you guys.

00:03:59.199 --> 00:04:06.800
Um, I mean, the level of changes and improvements that I see is um it's it's pretty cool.

00:04:06.960 --> 00:04:10.319
So well, it's like Joe always says, we're just the GPS.

00:04:10.400 --> 00:04:19.360
Uh something that may sound a little shallow, but as we've grown up over 100 clients, we don't always know who's gonna stand out right away.

00:04:19.519 --> 00:04:25.920
Uh Sherman, you've been one of those people that caught our attention very early because I think it was just a month and a half ago or so.

00:04:26.000 --> 00:04:28.480
You had a over 300k month.

00:04:28.639 --> 00:04:29.600
Is that right?

00:04:30.079 --> 00:04:31.120
Yeah, yeah.

00:04:31.439 --> 00:04:34.720
And you made 90% of those sales, I want to say.

00:04:35.759 --> 00:04:44.720
Yeah, because yeah, I'm so you know, early on I was able to uh subtract myself out of the field, put my bags down, so to say.

00:04:44.879 --> 00:04:47.439
Um, I still do a lot of the specialty work.

00:04:47.519 --> 00:04:54.480
I don't, you know, because we do some solar and some um green energy type type things.

00:04:54.560 --> 00:04:58.240
And so I'm kind of the subject matter expert up for some of that.

00:04:58.319 --> 00:05:01.920
So I do go out there and I really do enjoy doing installation.

00:05:02.079 --> 00:05:09.439
So I, you know, if I'm having a hard time in the office, I will, you know, go out on an install and just you know go out there.

00:05:09.519 --> 00:05:16.399
But yeah, that 90% was you know me um quoting and then you know, selling all of that work.

00:05:16.720 --> 00:05:19.759
Were there a couple of big projects that made up the 300k?

00:05:21.360 --> 00:05:36.959
Uh there was a few um larger projects, but I would say a majority of that is going to be uh we did have a a multifaceted um solar project um that was you know a considerable chunk of that.

00:05:37.040 --> 00:05:38.639
It was about$90,000.

00:05:39.199 --> 00:05:42.240
But that was, you know, that was a cold call.

00:05:42.399 --> 00:05:48.240
Um that was early on in me building options and serving in a different way.

00:05:48.399 --> 00:05:50.879
I mean, I I was a little familiar with it.

00:05:51.040 --> 00:06:09.839
So um, you know, to backtrack the story a little bit and give a little bit of context, um, I knew that I was missing something, and in order for me to replicate our success, I either needed to have, I thought, a price book or or something that people could copycat because that's the model that I knew.

00:06:10.079 --> 00:06:26.399
Although a lot of times I would build, you know, at least some options in the field because a lot of the price books that I've used um and the experience that I've had was it there's just not enough of a menu to be to cover everything.

00:06:26.560 --> 00:06:29.519
So I was always modifying things and kind of building options.

00:06:29.600 --> 00:06:31.519
So I was kind of familiar with that.

00:06:31.759 --> 00:06:43.600
Um and then when I settled on working with you guys, um and and and really the determination was there was the price book is a shortcut to not train people.

00:06:43.920 --> 00:06:44.399
Bingo.

00:06:44.560 --> 00:06:46.720
It's it's just a shortcut to not train people.

00:06:46.879 --> 00:06:55.279
And I was it's really made us slow down and slow the process down and make sure that we're doing it in a way that uh is authentic.

00:06:55.439 --> 00:07:07.439
It's it's it's it's the service loop method, but you know, we take what works for us, our market, our brand, and and really just kind of change the language a little, you know, we follow the process, but you have to make it your own.

00:07:07.519 --> 00:07:09.279
It can't be scripted.

00:07:09.519 --> 00:07:13.199
Um, so it's a learning process, but that was early on.

00:07:13.279 --> 00:07:15.040
That that project was very early on.

00:07:15.120 --> 00:07:20.399
So I didn't do the full six, you know, options, and I've never done that.

00:07:20.560 --> 00:07:24.560
It was probably one of the earliest projects where I'd done anything that large.

00:07:24.720 --> 00:07:34.160
Um, so originally he called me out there for was uh I think he wanted a generator, and then maybe he had something else.

00:07:34.399 --> 00:07:36.079
So I looked at the whole project.

00:07:36.160 --> 00:07:41.680
He had a piece of paper and a really generic sketch of kind of what he wanted.

00:07:42.000 --> 00:07:44.959
And I looked at the whole property.

00:07:45.040 --> 00:07:48.639
We ended up pretty much renovating his entire electrical system.

00:07:48.879 --> 00:07:52.399
I posted a I think I posted on it, it's on our Facebook.

00:07:52.560 --> 00:07:54.560
I mean, it's a it turned out great.

00:07:54.639 --> 00:08:02.959
So we did a battery, uh, uh, you know, a generac generator, you know, like a 32-panel solar array on a shop, wired a shop.

00:08:03.040 --> 00:08:03.839
We did a lot.

00:08:04.000 --> 00:08:11.279
Um, but I provided him with multiple options for the solar array, the battery options, and the rest of the work.

00:08:11.360 --> 00:08:13.439
And that was the first time I've ever done that.

00:08:13.519 --> 00:08:21.759
Um, and really walked him through um, you know, like 100% offset, like different battery options.

00:08:21.920 --> 00:08:35.200
Um and that was like the first really big win, I would say, uh, as far as like, you know, I was a little skeptical, like, you know, to to really be honest, like six options, really, that seems excessive.

00:08:35.440 --> 00:08:44.320
Um you know, I I was like, I I'm I was a believer in the options, but the six, I was just like, man, this is a hard pill to swallow.

00:08:44.399 --> 00:08:52.000
Like, you know, but you know, just willing to go show up, at least try it.

00:08:52.240 --> 00:08:56.559
Um and you know, it was a hybrid.

00:08:56.720 --> 00:08:57.840
It was kind of a hybrid.

00:08:57.919 --> 00:09:08.559
I couldn't do an uh, you know, an in-person presentation, but I was able to do it through, you know, eat you know, walking him through it and like emailing back and forth, walking him through what the um you know the options meant.

00:09:08.639 --> 00:09:13.200
And it was just a lot of you know, really just follow-through, follow-up.

00:09:13.360 --> 00:09:15.120
And yeah, so that was a big chunk of it.

00:09:15.279 --> 00:09:27.039
But you know, there was a lot of other projects that um I think included in that, which I we seem to attract a lot of, is like it'll always be like, hey, I got this GFI that's tripped, right?

00:09:27.120 --> 00:09:32.000
And you think, you know, low ticket call, you know, uh whatever.

00:09:32.159 --> 00:09:56.240
We show up and it turned into um you know a full house rewire because of just the full scope of issues that were found, um, and it gave them the full options, which included, you know, full dry roll repair, you know, just all the things that um I think a lot of other and it really even in my past, I'd be like, well, we're just electricians.

00:09:56.480 --> 00:10:00.720
Um, you know, we can take care of all the electrical, but the rest of that you're gonna have to deal with.

00:10:00.799 --> 00:10:09.440
I never really thought of it in a way where your turnkey, like, hey, if you want that level of service, I'll provide it, I'll remove all barriers.

00:10:09.679 --> 00:10:18.799
And um, that's where we started developing relationships with um, you know, uh local drywall contractors and just different people.

00:10:18.879 --> 00:10:22.159
So I know that they're gonna serve our clients in that way.

00:10:22.320 --> 00:10:39.519
So there were several, you know, bigger projects, but they all started by using the service method where you're doing it in person, you're providing options, and you're looking at not just what they called you for, um, which I never did before.

00:10:39.679 --> 00:10:40.799
I I never did that.

00:10:40.960 --> 00:10:47.279
I would, you know, and uh during some of the early training where you're diagnosing a call on your way, so you're already putting your blinders on.

00:10:47.440 --> 00:10:52.480
You're like, oh, I already know what it is, they lost the neutral, this, that, I'm gonna go right to it, I'm gonna fix it.

00:10:52.559 --> 00:11:00.240
And then you cut out all of the um the display moving in yeah.

00:11:00.799 --> 00:11:02.879
And so it really doesn't work when you do that.

00:11:03.039 --> 00:11:24.000
So having to retrain myself continually through interacting in the classes, interacting with other electricians in the app, like sharing wins, sharing calls, um, asking for feedback, like, oh, I didn't think about that, or I didn't even realize I was talking in a way that doesn't um articulate why this even matters.

00:11:24.159 --> 00:11:27.759
I know because you know, I've been doing it for a little while.

00:11:27.919 --> 00:11:29.600
But um, so that's been great.

00:11:29.679 --> 00:11:33.679
Um, and all of that can be accumulated with, I know that won't be every month.

00:11:33.840 --> 00:11:35.600
You know, there was some huge wins that month.

00:11:35.679 --> 00:11:43.039
That won't be every month, but I mean, none of that would have been, I would have overlooked a lot of that, you know, prior prior to.

00:11:43.120 --> 00:11:44.639
Like we would have still had some wins.

00:11:44.720 --> 00:11:53.440
There was some stuff that happened there, but um, you know, that was a couple of months in, and just doing what we could and just willing to try and and refine.

00:11:53.679 --> 00:12:03.360
Um, you know, and a lot of that was, you know, just you know, even though the guys, they had some some add-on stuff, um, and we haven't fully gone through that process yet.

00:12:03.600 --> 00:12:16.159
With, you know, hey, if you're on a call, um you're do you're working on sold work, the customer asks about some other option or some other thing that they probably didn't we had discussed.

00:12:16.320 --> 00:12:31.759
Um, so it's ongoing, you know, some of it's still messy, some of it's a little fumbly where they're you know, the training isn't 100% done, but you know, uh all the guys are willing to at least try, they'll call me with questions.

00:12:31.919 --> 00:12:54.080
Um, you know, we're still a pretty small company, and I really feel like this is a good size for us um because I the feedback that we get um with somebody live answering the phone and Shayla connecting with people, finding some way, right?

00:12:54.240 --> 00:13:02.799
Just there's always something um that she can connect with them on the phone for, and she sets me up to you know be a 10.

00:13:03.039 --> 00:13:21.840
Um you know, you got I hear you guys say it all the time, like you know, the CSR sets you up as a 10, and then I show up and we've already got this connection, and then we're doing something they've never seen before where we're spending an hour, two hours with them and walking through their entire property and going through all the options.

00:13:22.080 --> 00:13:27.039
Um, you know, so the owner's coming out, which it probably won't be forever, right?

00:13:27.120 --> 00:13:30.720
I'm not gonna be on every call, but they know everybody's name.

00:13:30.799 --> 00:13:36.000
Uh, it's just a nice um small town feel, small company.

00:13:36.080 --> 00:13:38.799
Um, people really pre people really like that.

00:13:39.120 --> 00:13:42.639
So you said a couple things we want to call attention to uh right off the bat.

00:13:42.799 --> 00:13:47.679
One is uh one of the later comments, you've only been in this for four months.

00:13:47.840 --> 00:13:49.279
Uh it's gonna take some time.

00:13:49.440 --> 00:13:56.960
This is the kind of thing that you'll be rolling out, working on for years, I'm sure, Sherman, to get it just right for Tactical and for you guys.

00:13:57.200 --> 00:14:05.039
But you also reminded me a little bit earlier of something actually Christian said in one of the classes, and we're excited to get Christian on here too for an interview.

00:14:05.360 --> 00:14:09.759
He said, it's like we became the general contractor.

00:14:10.080 --> 00:14:26.000
We stopped taking orders and stopped being the ones whose schedule was getting rammed around and forced to show up with an hour's notice and getting paid the low dollar, and we started being the manager of these projects and making sure that we were handling everything.

00:14:26.240 --> 00:14:28.159
And that was the biggest difference.

00:14:28.320 --> 00:14:30.879
I love how he said that, Joe, jump in, brother.

00:14:31.279 --> 00:14:34.879
Yeah, there was a lot I want I felt like we could take away from that conversation, German.

00:14:35.120 --> 00:14:36.879
And do you mind if I give you a little bit of praise here?

00:14:37.039 --> 00:14:45.679
Because something something you said that really stood out was first off, your first jump into providing options led to a 90k sale.

00:14:45.840 --> 00:14:48.720
That's a heck of that's a heck of an award at that point, right?

00:14:48.799 --> 00:14:50.240
Like, hey, I'm not really familiar with it.

00:14:50.320 --> 00:14:52.240
That's what we call being present over perfect.

00:14:52.559 --> 00:14:55.919
You didn't have it mastered, but it didn't keep you from trying.

00:14:56.159 --> 00:15:01.919
And because you tried where no one else would have, and how no one else would have, you're able to get a result that no one else got.

00:15:02.799 --> 00:15:04.240
So, first of all, I think that's amazing.

00:15:05.039 --> 00:15:12.960
Secondly, um, the same issue that you just mentioned, where people don't want to do the painting, they don't want to do the patching.

00:15:13.279 --> 00:15:16.480
I personally believe that turnkey service is the key.

00:15:17.279 --> 00:15:19.600
It's the thing that separates you so differently.

00:15:20.240 --> 00:15:31.840
Because as a consumer, I could imagine someone coming into my home and I'm gonna put 30,000 into the renovation, and then you're gonna say, Oh, and by the way, I'm gonna be cutting up your whole ceiling and your walls.

00:15:32.000 --> 00:15:33.279
Do you have a painter that you know?

00:15:33.519 --> 00:15:34.240
Because I don't.

00:15:35.200 --> 00:15:38.960
That immediately makes me want to be like, well, maybe I don't want to do this project at all.

00:15:39.279 --> 00:15:45.360
But if you had another$5,000 built into it, where you're like, I'm actually gonna re redo the whole thing, you won't even know I did it.

00:15:46.080 --> 00:15:46.879
Yeah, good.

00:15:47.120 --> 00:15:49.120
That's my concerns you don't have to worry about it.

00:15:49.840 --> 00:15:56.000
And the last thing was you had mentioned about actually driving and diagnosing on the road.

00:15:56.320 --> 00:16:01.840
I personally believe that's actually the one way that you can kill your reputation as quickly as possible.

00:16:02.080 --> 00:16:08.879
Because have you ever had this situation happen where you like customer calls and said, Hey, my kitchen countertop's out, I really don't know what's going on.

00:16:08.960 --> 00:16:13.919
I checked the breaker, breaker's not tripped, but you know, my my freezer's not working, I had to put an extension cord to it.

00:16:14.000 --> 00:16:16.639
What are you immediately thinking as a technician happened?

00:16:17.279 --> 00:16:19.120
Yeah, TFI somewhere is tripped.

00:16:19.440 --> 00:16:19.759
Exactly.

00:16:19.840 --> 00:16:35.279
So you're thinking, oh, you're driving the whole time, you're just thinking about it, you know exactly where to go, you skip the panel, you go, all right, click, boop, and the fridge comes back on, and you've been there for about five and a half minutes, and now you're gonna want to collect your 300 diagnostic, and they're gonna be like, What?

00:16:35.440 --> 00:16:36.399
That's ridiculous.

00:16:36.879 --> 00:16:47.200
But instead, going through it all and being able to explore that finds the concerns in the panel which caused the trip in the first place, and you get to serve them at a higher level, right?

00:16:47.440 --> 00:16:53.440
Problem solved, customers happy, invoice is high, everyone are pocket, everyone walks away as friends.

00:16:54.159 --> 00:16:55.519
Yeah, yeah.

00:16:55.600 --> 00:17:01.440
I think it's that it's that value that you're building, right?

00:17:01.840 --> 00:17:06.720
I mean, I had a it's the it's the value, it's the taking the time, it's the walking the through.

00:17:06.799 --> 00:17:12.480
Like, and it might you might not find anything, it might just be, you know, and sometimes it is, and that's fine.

00:17:12.559 --> 00:17:25.279
It's but you know, when you're not trying to sell people stuff and you're trying to serve them, and you're just trying to, you know, figure out exactly like we're you know, the worst thing is you know, you if five minutes you reset it, and it's they're like, well, why did it cost this much?

00:17:25.359 --> 00:17:44.400
You reset it and then it trips again and they come back, and they're like, Well, I just paid you, and now it's not fixed, and you know, so then it's just a bad look, and then they got a bad taste in their mouth, and um, and you didn't take you, you know, you didn't take any of the time to figure out, oh, well, the motor compressor in your freezer is going out and you know, ground faulting, and you know, who knows what it is, whatever.

00:17:44.720 --> 00:17:50.319
Um, but yeah, it's the value, it's the taking the time to you know open up the panel.

00:17:50.720 --> 00:17:58.240
You know, maybe you're you know, we we anytime we open up the panel, we're vacuuming it out and getting any of that debris out, we're looking at it, like all those things, right?

00:17:58.319 --> 00:18:08.799
It's just that little bit of you know, that other people may or may not, you know, be doing, but it's just all those things that give you the opportunity to, you know, how did you hear about us?

00:18:08.880 --> 00:18:10.559
Like, have you read our review, you know, review?

00:18:10.720 --> 00:18:11.680
Oh, I saw you on Google.

00:18:11.759 --> 00:18:13.680
Oh, great, you know about our reviews.

00:18:13.839 --> 00:18:17.920
Like, you know, did you know that we offer a lifetime craftsmanship guarantee?

00:18:18.000 --> 00:18:21.519
So you never have to worry, like all that stuff, you can't do that in five minutes.

00:18:22.400 --> 00:18:22.880
You're right.

00:18:22.960 --> 00:18:24.640
The relationship needs to be cultivated.

00:18:24.799 --> 00:18:27.920
It can't just be something that's just copied and printed and pasted.

00:18:28.079 --> 00:18:30.559
It has to be cultivated and built and nurtured.

00:18:30.720 --> 00:18:33.920
And once you do, you've got a client, not a customer.

00:18:34.000 --> 00:18:35.440
And that's what we're really all looking for.

00:18:35.599 --> 00:18:46.400
We want clients who are gonna have to repeat business, who will tell us about their friends who need our services, and will happily refer us because we did right by them rather than just trying to sell what we could.

00:18:47.279 --> 00:18:50.799
That's the loop method, that little bit extra for future serviceability.

00:18:51.839 --> 00:18:59.759
Sherman, if we could time machine back to when you first booked a call with us, even just interested in getting help.

00:19:00.240 --> 00:19:11.839
What do you think were the top few things that were really driving a wedge for you that made you want to book that call in the first place, that that opened you up to even the the possibility of support in your business?

00:19:14.799 --> 00:19:18.319
Um, probably the top three was.

00:19:21.519 --> 00:19:31.119
Well, I knew that what I was doing wasn't sustainable, um, wearing so many hats and doing uh and not having a process, right?

00:19:31.200 --> 00:19:59.680
I had no process to get the way that I was doing it to replicate it to make sure that um the next guy was gonna do it the same way to make sure that we were profitable, that we were consistent, that we were fair, like um I adapted things that I and had seen and done and I knew that it would work, and prices that I thought were, you know, based on what my, you know, I thought my you know costs were.

00:19:59.839 --> 00:20:01.920
So that I knew there I needed clarity there.

00:20:02.079 --> 00:20:03.680
I knew I needed clarity there.

00:20:03.839 --> 00:20:12.240
Um, and every other thing that I looked at were just trying to sell me a cookie cutter um price book, you know.

00:20:12.400 --> 00:20:16.000
It it it and it it wasn't really what I was looking for.

00:20:16.160 --> 00:20:27.920
I mean, there's the you know, the big, you know, the big players out there, the service titans, and then you know, like that's great, but you you can't, I couldn't tailor that to um do what I wanted it to do.

00:20:28.000 --> 00:20:31.039
It would have, I would have, I was trying to take that and recreate it.

00:20:31.119 --> 00:20:34.000
And then when I found this, I was like, oh, this is interesting.

00:20:34.160 --> 00:20:41.680
This is very similar to kind of um what we're doing, you know, now I like the in-person.

00:20:42.400 --> 00:20:52.880
So when I was on the call and they were explaining kind of what the service loop method was, uh, I mean, it just was like, oh, this is so this sounds very familiar.

00:20:53.039 --> 00:20:54.799
I feel like this could be a really good fit.

00:20:54.880 --> 00:20:55.759
I like the options.

00:20:55.839 --> 00:20:58.160
There were some things that I was like, I don't know.

00:20:58.319 --> 00:21:00.400
Um, I don't know if that's gonna work for us.

00:21:00.559 --> 00:21:04.799
Um, but I was willing to like, okay, yeah, I I think this could be good.

00:21:04.960 --> 00:21:11.119
Um because not only are we weren't just buying a software, we're getting a training.

00:21:11.599 --> 00:21:17.920
I mean, a whole pro a whole training program that like once you have the knowledge, like that's yours.

00:21:18.720 --> 00:21:20.240
Like that, you know what I mean?

00:21:20.480 --> 00:21:27.759
Like, so and there's just a lot more um interpersonal.

00:21:27.920 --> 00:21:37.279
Um, I'm a verbal processor, so ta having these conversations, um, you know, talking in the community was huge too.

00:21:37.359 --> 00:21:38.640
I was like, wow, that's really cool.

00:21:38.880 --> 00:21:49.440
Other entrepreneurs other electricians that are doing the same thing, we're pulling in the same direction, which is very um, I'm not used to that, right?

00:21:49.519 --> 00:21:53.519
Like, like other electricians in the air, it's just not common for you, you know.

00:21:53.680 --> 00:21:55.519
Like, I think we should be rooting for each other.

00:21:55.680 --> 00:21:56.799
Like, I want you to win.

00:21:57.039 --> 00:21:57.279
100%.

00:21:57.680 --> 00:22:00.480
You know, I I want your business to win, I want my business to win.

00:22:00.559 --> 00:22:03.119
And having that, I thought I was like, wow, that's really cool.

00:22:03.279 --> 00:22:10.079
Like, there's people ahead of me, there's people behind me, like we can kind of all row the boat in the same direction and feed off of each other.

00:22:10.319 --> 00:22:16.160
Um, it was very familiar to me because of my military experience and the camaraderie.

00:22:16.240 --> 00:22:17.599
I I thought that was cool.

00:22:17.680 --> 00:22:19.200
I haven't seen anything like that.

00:22:19.359 --> 00:22:38.559
So just kind of all those things where I was like, okay, if we learn this training and the and the system works, like I can replicate this, we can, you know, um I can take some of this pressure off of myself and make sure that we're doing it in a way that you know is gonna grow the business in a sustainable way.

00:22:38.799 --> 00:22:45.920
Um, so that that was really what I was like, okay, I'm I think this investment is worth, you know, worth it.

00:22:46.400 --> 00:22:48.480
Yeah, I like to talk things out verbally too.

00:22:48.559 --> 00:23:01.839
And you actually just helped me do that in and position this in another way because what you said was we're getting to use now or leverage these skills, the knowledge and experience that we have.

00:23:02.480 --> 00:23:11.599
But it's not just what what people learn in our community from each other and from the training, it's also about the leverage of the skills you have as an electrician.

00:23:12.960 --> 00:23:17.759
You already know how to do everything that was in the top option that you were suddenly presenting.

00:23:19.200 --> 00:23:28.160
That skill was just not leveraged because the option wasn't tall enough to to offer all of that, or there wasn't enough options for them to have the choice.

00:23:28.559 --> 00:23:36.000
That's maybe the most important thing that you've even helped us realize is it's not all about new skill.

00:23:36.079 --> 00:23:43.200
It's actually about utilization of the skills you already have through a process that puts those in the right place.

00:23:43.359 --> 00:23:44.400
Does that make sense to you?

00:23:46.799 --> 00:23:47.440
Yeah.

00:23:47.680 --> 00:23:52.240
I mean, uh no, it's it's very interesting.

00:23:52.400 --> 00:24:19.519
Um if when you're trying to be a premium service provider, um to you know, to do the things that I'm not necessarily comfortable with, or or really have, you know, the community and really the system building emotional intelligence, talking to people, you know, up, you know, really like learning what um people are talking about when they're asking things, the active listening.

00:24:19.759 --> 00:24:32.480
I feel like the service loop method is less about being a technical electrician, it's more about like interpersonal communication and and and really it's the service part.

00:24:32.640 --> 00:24:37.279
I was like, oh, that's you know, like we're we're pretty good electricians, we know what we're doing.

00:24:37.440 --> 00:24:38.799
It's the everything else.

00:24:38.960 --> 00:24:49.119
It's the um, you know, the options, the service, like it's the things that you I didn't know anything about, and just the different ways of serving people.

00:24:49.440 --> 00:24:54.880
Um, that I never even thought I was it never even crossed my mind, like to offer some of these things.

00:24:54.960 --> 00:24:58.240
Like I was just like, oh, you know, you want a switch or a plug or a hot tub?

00:24:58.319 --> 00:24:59.680
Great, we can take care of that.

00:24:59.920 --> 00:25:10.480
But um, you know, I think it's it's everything else that's made me kind of question my own objections, like, oh, just because I wouldn't buy it doesn't mean they don't want to buy it, you know.

00:25:10.640 --> 00:25:12.720
So like not prejudging people.

00:25:12.880 --> 00:25:30.640
I mean, there's just it it gets real deep and psychological, and you know, um, especially in some of the, you know, listening to some, you know, some of the classes and some of the stuff that other people are going through, it's like uh it just puts a new, it puts a new spin on it or a new, you know, different take for me.

00:25:30.880 --> 00:25:37.599
So um it, you know, teaching me how to be a business owner and look at things in a different way.

00:25:37.680 --> 00:25:44.160
Um it's it's it's you know, one percent better every day is what I tell the guys like, hey, we don't need to be perfect today.

00:25:44.319 --> 00:25:50.559
Like, if you could just be 1% better, whatever you guys did on the job, if you're talking on the way back, like what could we improve?

00:25:50.640 --> 00:25:56.880
Like, how could we have, you know, either installation or the way we dealt with the customer or whatever?

00:25:57.119 --> 00:26:04.000
Um, so that's what we you know are trying to implement um not only with this, but just you know, in general.

00:26:04.240 --> 00:26:11.920
Um, so you know, the thing that made me stand out that I really love that you're saying was that you know, I tried different options.

00:26:12.000 --> 00:26:12.640
There are a lot of things.

00:26:12.799 --> 00:26:16.000
First off, I appreciate the kind words and I appreciate the positive feedback.

00:26:16.160 --> 00:26:21.200
You know, was there a particular job or particular option that really gave you that aha moment?

00:26:21.359 --> 00:26:30.400
Like, you know, uh offering the painting for the home or the emergency backup lighting for your portables or the dynatrap systems for your hot tubs and pools.

00:26:30.480 --> 00:26:34.319
Like, was there a particular one where you're like, oh, I never thought of that?

00:26:34.480 --> 00:26:36.720
That really kind of stood out in your mind?

00:26:37.279 --> 00:26:39.119
I mean, there's a couple of things.

00:26:39.279 --> 00:26:42.400
I mean, definitely being the turnkey solution.

00:26:42.640 --> 00:26:54.799
So I mean, I can think I I can give you a couple of examples, like, you know, so you know, when we're doing when we're doing turnkey generator installations, I would just be like, well, we don't, you know, the gas, you gotta have to get that figured out.

00:26:54.880 --> 00:26:55.440
We don't do it.

00:26:55.920 --> 00:26:56.160
Right?

00:26:56.240 --> 00:26:58.960
I'm not I'm not a licensed plumber, I can't do it.

00:26:59.200 --> 00:27:04.880
Um, so now we just I mean, I've no contractors, we have guys, we you know, so we just take care of it.

00:27:05.039 --> 00:27:10.240
I partnered with a a propane company, so now if they don't have a propane tank, no problem.

00:27:10.400 --> 00:27:13.279
I'll get your lease taken care of, they'll set a tank for you.

00:27:13.440 --> 00:27:15.119
You don't have to do anything, we'll do it all.

00:27:15.279 --> 00:27:19.920
Like, so I just, you know, that takes care of that, like the patching.

00:27:20.079 --> 00:27:29.200
Um, you know, as far as like when we do whole house rewires or if we're doing any level of uh uh cutting, that was I just never thought about it.

00:27:29.279 --> 00:27:32.000
And I I think I it was first introduced.

00:27:32.160 --> 00:27:37.920
You guys were talking about doing um exhaust fans or something, and you know, patching around.

00:27:38.079 --> 00:27:41.680
And I was like, oh, I yeah, that makes sense, like you know.

00:27:42.000 --> 00:27:50.799
Um and then just there's a few other things like the you know, like Wi-Fi GFI, you like smart devices, like, oh yeah, I mean, that makes sense.

00:27:50.880 --> 00:28:02.799
Like, you know, if you have a sensitive uh, you know, your freezer plugged in and it has to be GFI protected, wouldn't you want to know before all your food spoils that you're like that thing has lost power without like going out to grab a beer out of the fridge and it's all you know?

00:28:02.960 --> 00:28:12.240
So there's every day there's something, you know, we're always trying to sharpen our axe by learning new technical skills, new customer service skill.

00:28:12.319 --> 00:28:13.519
There's a lot of it.

00:28:13.680 --> 00:28:39.119
Um, but with the options, it was like I just when you're getting into those premium platinum level options, there's just so many things that you're like, if you follow the if you follow it from start to finish and you've already talked to them about all these things, I just it it just really opens up the door, um, which is it just blew me away.

00:28:39.279 --> 00:28:41.519
Like I mean, there's just a lot.

00:28:41.680 --> 00:28:46.400
I mean, there was a couple of things like that, especially we do a lot of rewires, knob and tube and stuff like that.

00:28:46.559 --> 00:28:53.119
Um, and being able to offer the you know, the patch and the paint and and kind of all those upgrades.

00:28:53.200 --> 00:28:57.839
And like anytime anybody does that, now we you know, automatically you're getting a portable option.

00:28:58.000 --> 00:29:02.640
Like we're already changing the whole electrical service, we're just gonna add that on at that higher tier.

00:29:02.720 --> 00:29:04.640
Um, and people love, you know, they love it.

00:29:04.720 --> 00:29:08.960
Like, yeah, you know, and if they want, we'll provide the you know, portable generator too.

00:29:09.119 --> 00:29:10.559
Um and then service it.

00:29:10.720 --> 00:29:18.799
So I just never, yeah, I just never thought to really um, you know, recommend or even just bring it up.

00:29:18.960 --> 00:29:43.759
Um, but you know, just opened up my eyes to first of all, not prejudge how people want to be served, um, just based on uh you know personal bias or economical, you know, if you if you you pull up to a house and you're like, you know, you're you're judging how this person wants, you know, you think that they're gonna buy, and then they're certain, you know, you're not serving them the same way.

00:29:43.839 --> 00:29:44.799
So we just serve everyone.

00:29:45.039 --> 00:29:48.640
Million dollar house, you know, tiny house, doesn't matter.

00:29:48.720 --> 00:29:49.920
We're we're doing the same thing.

00:29:50.000 --> 00:29:53.839
We're gonna we're gonna touch all the same things, we're giving them the same six options.

00:29:54.000 --> 00:29:58.799
Um, I might qualify them a little bit and say, hey, yeah, we're gonna look at everything.

00:29:58.880 --> 00:29:59.839
I'm gonna tell you the good, the bad.

00:30:00.079 --> 00:30:01.119
Bad and the ugly.

00:30:01.279 --> 00:30:07.839
Um, and and is it okay, you know, and this was one of the things that was huge for me was asking permission.

00:30:08.000 --> 00:30:10.240
Hey, I this is what you called us out here before.

00:30:10.480 --> 00:30:17.200
If we see anything that is of concern, is it can I have your permission or is it okay if I bring it up?

00:30:17.440 --> 00:30:19.680
And I think Joseph, you're I th you were the first one.

00:30:19.839 --> 00:30:32.880
I I heard that from you, and I was like, I don't know, that seems, you know, that seems I don't know if I'm gonna, but you know, when it when it's genuine, and you're like, hey, if I see something that's concerning, like, is it okay for me to bring it up?

00:30:32.960 --> 00:30:40.160
And if they're like, no, I only care about this, great, that's fine, you know, but then you know, like, yeah, they want to know if there's any issues.

00:30:40.400 --> 00:30:54.160
Um, and that's led us to, you know, just yesterday, if I were to pre-judge, you know, the call, they had a few outlets that were out and and a couple other concerns.

00:30:54.319 --> 00:31:01.440
And I went out there and you know, probably previously I would have been like, you know, in and out, quick little diagnostic.

00:31:01.519 --> 00:31:18.079
Um, but I looked at the whole property and there was a laundry list of code violations and hazards, and um, you know, they had small children, there wasn't shock protection on multiple circuits, there was some alterations, so you know, wiring was overbreakered.

00:31:18.240 --> 00:31:20.720
Um, there's some, you know, just a lot of stuff.

00:31:20.960 --> 00:31:26.400
And and I let them know when I first looked at it, I said, Yeah, I'm gonna look at this, we're gonna figure out what's going on.

00:31:26.559 --> 00:31:30.319
I'm gonna, I'm just I I explained to them how I was gonna serve them.

00:31:30.400 --> 00:31:32.559
And so they already knew what to expect.

00:31:32.799 --> 00:31:35.200
You know, I spent an hour going over everything.

00:31:35.359 --> 00:31:39.920
I I was able to temporarily fix part of it, and I said, hey, let's sit down, let's talk.

00:31:40.079 --> 00:31:47.920
Um, and I just preemptively told them, I said, this could be overwhelming because I'm gonna tell you everything that I saw.

00:31:48.000 --> 00:31:51.680
And if you have any questions, stop me along the way, and I'd love to talk to you more about it.

00:31:51.759 --> 00:31:53.200
I have pictures of it all.

00:31:53.440 --> 00:31:58.160
Um, and if really this makes no sense for you right now, I completely understand.

00:31:58.240 --> 00:32:01.119
I just want to be totally transparent and tell you everything.

00:32:01.359 --> 00:32:11.759
And we can just skip past the you know, whole home the whole property upgrade, and we'll just get down to brass tacks, and I'll just serve you at whatever level you want to be at, you know.

00:32:11.920 --> 00:32:15.359
Regardless, we're gonna give you a lifetime, you know, the whole thing, right?

00:32:15.440 --> 00:32:19.200
And just educating them on how we operate, what we do.

00:32:19.359 --> 00:32:20.000
Yeah.

00:32:20.400 --> 00:32:25.279
Um, and something that I've implemented um uh on a few.

00:32:25.359 --> 00:32:29.519
So I gave them the whole rundown, I gave them the platinum restoration.

00:32:29.680 --> 00:32:32.720
Like I walked him through my whole observation summary.

00:32:32.880 --> 00:32:36.400
This is what I saw, this is why it matters, this is why you should be concerned about it.

00:32:36.640 --> 00:32:38.559
You know, just it was it's pretty long.

00:32:38.720 --> 00:32:40.160
I mean, there's this stuff everywhere.

00:32:40.400 --> 00:32:48.480
And I said, you know, if we were to want to look to to to renovate this to be turnkey, no issues, this is what that would look like.

00:32:48.640 --> 00:32:55.920
And I don't remember, I think it was in a comment or a post that I read, and I've used it two or three times now, and it's very good.

00:32:56.160 --> 00:33:01.759
It's you know, what do you think this level of investment in your property would look like, just for fun, right?

00:33:02.240 --> 00:33:03.920
And he was like, gosh, I don't know.

00:33:04.000 --> 00:33:05.519
It would be, you know, X, Y, and Z.

00:33:05.599 --> 00:33:07.039
And I was like, oh wow, okay.

00:33:07.200 --> 00:33:13.200
Um, you know, I'm gonna surprise you and tell you that you're way over what it would take to fix all these things for you, and this is what it would be.

00:33:13.279 --> 00:33:14.559
And they're like, Wow.

00:33:14.720 --> 00:33:20.400
Um, I've you know, just you know, this is just and and to solve all their problems.

00:33:20.559 --> 00:33:26.400
Um, they they were just super grateful that I would took the time to even give them all the options.

00:33:26.559 --> 00:33:31.680
Um, and they decided that to leave it would far outweigh the investment.

00:33:32.160 --> 00:33:36.000
So they called in this morning, paid the deposit, we're gonna fix it all.

00:33:36.319 --> 00:33:38.720
Nice, yes, platinum sale.

00:33:38.799 --> 00:33:39.440
That's my guy.

00:33:41.039 --> 00:33:41.680
Yeah.

00:33:42.319 --> 00:33:46.079
So that was uh uh before military discount.

00:33:46.160 --> 00:34:03.519
I think it was like right around 16,000 for you know, meter main change, some panel work, um, total redevice, um, new circuit for that altered um lighting circuit that they came off the kitchen countertop and and did an addition.

00:34:03.920 --> 00:34:15.519
Um there's a bunch of sheds outside that we're just gonna gut and just make sure that everything's safe, shock protection on all that stuff, get rid of the extension cords, get rid of the all the you know, all the dangerous.

00:34:15.679 --> 00:34:17.360
Um it's a couple days worth of work.

00:34:17.440 --> 00:34:21.039
It's gonna be a full property, you know, restoration to fix everything.

00:34:21.119 --> 00:34:23.039
Um just give them total peace of mind.

00:34:23.199 --> 00:34:30.320
And then all at those two you know higher tiers, we uh you know started implementing the service plan.

00:34:30.480 --> 00:34:33.119
We have a co, you know, a coalition service plan, right?

00:34:33.440 --> 00:34:35.599
You know, so they get you know, they get that for a year.

00:34:35.679 --> 00:34:39.360
So if anything else comes up, they get priority booking and after hours support.

00:34:39.519 --> 00:34:42.400
And um that's been a game changer too.

00:34:42.480 --> 00:34:48.320
So I was that was one of the other things that I was looking at, sorry to backtrack, was that service plan.

00:34:48.480 --> 00:34:55.840
I was like, man, that's a great reoccurring um that's a great reoccurring, you know, revenue stream and a way that you can serve people.

00:34:56.000 --> 00:35:14.639
I'd seen it before, and I was kind of consecutively looking at price book and service plan, and you know, I'm just all over the place with all these ideas when I was looking into service loop, and then you guys, you know, had that too, and I was like, okay, validation, like this is a good idea.

00:35:14.800 --> 00:35:16.400
We should be doing it.

00:35:16.639 --> 00:35:37.599
Um and again, that was just one of those things that we've implemented not perfectly, uh, and we're still working out all the tracking and the kinks and all of that, but um it's it's been a huge value, I think, for people that are looking to invest in their property in their home, and we've built the the in um rapport with them.

00:35:37.679 --> 00:35:40.000
They want us to come back because they know that we're gonna take care of them.

00:35:40.079 --> 00:35:41.760
So they're like, absolutely, yeah, we want that.

00:35:41.840 --> 00:35:48.400
We want the annual safety inspection because I've already looked at 90% of their property, we're gonna replace everything, you know.

00:35:48.559 --> 00:35:56.320
And then as we're sitting at the table, one thing I did miss, I looked up and I said, you know, during our annual safety inspection, we're going to look at these things.

00:35:56.480 --> 00:36:01.119
I look up, oh, and you're you're missing your you know, carbon and smoke detectors.

00:36:01.199 --> 00:36:04.800
I see they're they're removed from the wall, so we'll get that taken care of too, right?

00:36:05.199 --> 00:36:16.880
Um, you know, we're not perfect, I don't hit everything, and we're trying to refine you know our our step-by-step process and checklist to make sure that we're systematic in our approach.

00:36:17.039 --> 00:36:21.920
Um but not so systematic that it feels not personal.

00:36:22.159 --> 00:36:24.639
Um, so it's it's an ongoing process.

00:36:25.039 --> 00:36:28.079
Authentic authentically autopiloting.

00:36:28.719 --> 00:36:29.280
Yeah.

00:36:29.599 --> 00:36:29.920
Yeah.

00:36:30.159 --> 00:36:30.400
Yeah.

00:36:30.639 --> 00:36:31.119
Really good.

00:36:31.280 --> 00:36:31.599
Yeah.

00:36:31.760 --> 00:36:42.320
I mean, another uh one of the other customers I had yesterday, um I it just seems like we continue to get validation that we're on the right path.

00:36:42.559 --> 00:36:56.079
Um the only opportunity, I don't know if we're gonna win, you know, win hit win his business or not, but he said the only reason we got the opportunity to even come look at his project was because we were five-star ready Google um reviews.

00:36:56.159 --> 00:36:57.039
He'd already looked at him.

00:36:57.119 --> 00:37:16.639
The only reason we got the opportunity to come out was because of that, because we focused so heavily on that since the onset and really automated it and implemented a lot of the suggestions from the community and you guys on um continuing to build that with with clients and make sure that they we get their feedback.

00:37:16.880 --> 00:37:22.639
Um, I mean, it's we've gotten so much work from that reputation alone.

00:37:22.800 --> 00:37:24.079
It's been huge.

00:37:24.880 --> 00:37:25.840
Yeah, I love that.

00:37:26.079 --> 00:37:27.119
Really good share.

00:37:27.360 --> 00:37:37.280
Before the interview, Sherman, you were asked what three things really were the big catalyst of your newfound growth or success.

00:37:37.519 --> 00:37:45.920
You've shared a ton of this already, but there was a couple points in here that you made actually that I thought really fit this interview, if I could bring those up.

00:37:47.440 --> 00:37:50.719
You've got something in common with a number of people we've had here.

00:37:50.800 --> 00:37:53.920
Uh, reminds me of Dan Totten, we've had on a couple times.

00:37:54.079 --> 00:37:59.519
It reminds me of uh Dorian Hayes, it reminds me of Billy Harper, more recently was on, and others.

00:37:59.679 --> 00:38:02.480
Your number one, you said we went all in.

00:38:03.360 --> 00:38:09.199
How important is just jumping rating fully committed uh to your success, do you think?

00:38:09.280 --> 00:38:14.079
And to anyone uh who wants to uh make improvements at your level?

00:38:16.559 --> 00:38:23.440
Um, I mean, you can get paralysis by analysis and do nothing, right?

00:38:23.519 --> 00:38:27.440
There's just, you know, here we are, and you're looking at everyone else and they're successful.

00:38:27.599 --> 00:38:30.960
And um, I wouldn't even have started this company if I would have done that.

00:38:31.119 --> 00:38:35.039
You know, like there was just so much, so much to do.

00:38:35.440 --> 00:38:42.239
Um I think the willingness in the in the background in the military to just make a decision.

00:38:42.480 --> 00:38:48.400
Um, make a decision and and and you we can all always alter course.

00:38:48.639 --> 00:38:59.760
Um, but as long as we're making some kind of progress, um, I've just been so blessed to attract and retain people that have that mindset.

00:39:00.000 --> 00:39:12.239
Um you know, our our first hire, Shayla Riggs, our business manager, CSR marketing, um, payroll, literally the she's developed all the systems.

00:39:12.400 --> 00:39:17.519
She's the sounding board for my crazy ideas, um, all of that.

00:39:17.760 --> 00:39:28.239
I mean, she was all in, quit a corporate job of 15 years to bet on a company that was only six months old at the time.

00:39:28.639 --> 00:39:33.920
Um, and she's been here over a year now and has been has helped build this from the ground up.

00:39:34.079 --> 00:39:41.119
So when I hear you anybody asking about CSR or any of that um in the chat, I'm just like, you have to do that.

00:39:41.199 --> 00:39:49.440
Like, we would not be where we're at without her doing all the things that she does that I'm just not capable of doing.

00:39:49.599 --> 00:39:52.000
Um sorry, I would I diverted there.

00:39:52.079 --> 00:39:52.559
What was your question?

00:39:53.039 --> 00:39:54.239
No, that was good actually trainer.

00:39:54.639 --> 00:40:00.000
You went right into number two on that list of three things, and that was uh Oh, that was number two?

00:40:00.239 --> 00:40:01.280
That was number two, man.

00:40:01.360 --> 00:40:04.960
You said the right person in the right seat, and you just justified number two.

00:40:05.440 --> 00:40:08.000
Um number three is super important too, though.

00:40:08.880 --> 00:40:12.800
Was there something you wanted to add about uh about her position there?

00:40:14.639 --> 00:40:16.559
Oh no, I mean it's just so vital.

00:40:16.719 --> 00:40:26.480
I mean, the first person that people talk to, the follow-up, the follow-through, the you know, it's um, you know, that is yeah, it's just paramount.

00:40:26.639 --> 00:40:30.079
Like we just we can't you can't scale without that.

00:40:30.400 --> 00:40:31.039
Yeah.

00:40:31.440 --> 00:40:35.280
Yeah, the third one actually surprised me as it uh surprised you as well.

00:40:35.360 --> 00:40:37.920
So I thought it was really vital to this conversation.

00:40:38.159 --> 00:40:41.119
You said number three was the SLE community.

00:40:42.320 --> 00:40:52.320
And one of the things you pointed out was what you didn't expect is when guys share the hard stuff too, but how vital that's been to your success.

00:40:52.480 --> 00:40:54.079
What did you mean by that?

00:40:57.360 --> 00:41:00.239
Well, okay, so just a little backstory.

00:41:00.480 --> 00:41:07.039
Um prior to being a business owner, I wasn't even on social media.

00:41:07.199 --> 00:41:11.920
I've only had a Facebook account for like 60 days at this point, right?

00:41:12.000 --> 00:41:17.119
So we had so I just didn't I didn't believe in it, I just didn't see the value in it.

00:41:17.360 --> 00:41:33.280
Um so it just when you see guys, you know, that are they're not just sharing the wins, like, oh, you know, we we you know, this sale or that sale, or hey, we're you know, growing, it's like it's just been really hard.

00:41:33.360 --> 00:41:34.559
We we're in a drought.

00:41:34.639 --> 00:41:37.199
Like I'm you know, behind.

00:41:37.360 --> 00:41:43.039
I'm you know, I'm maybe questioning whether I'm doing the right thing, and you're like everybody's thinking it, right?

00:41:43.199 --> 00:41:48.719
Like we had a really fantastic month last month, but that wasn't our story from the beginning.

00:41:48.800 --> 00:41:51.119
There was months where I was like, why am I doing this?

00:41:51.280 --> 00:41:56.880
Like, you know, I just sack I just put my entire family at risk and went all in.

00:41:57.280 --> 00:42:00.559
Um like, is this did I make the right call?

00:42:00.719 --> 00:42:02.000
Am I you know it?

00:42:02.239 --> 00:42:11.679
But when you see and you walk through that in the community and and you see other guys that are going through that, um, it's just a blip, it's just a moment, it's a season.

00:42:11.840 --> 00:42:21.199
Um, if I wasn't questioning it, if we weren't um, I mean, I would have a problem if I if you didn't have any of those thoughts, right?

00:42:21.280 --> 00:42:22.559
That means you wouldn't care, right?

00:42:22.639 --> 00:42:35.440
I wouldn't care about my employees and their families, and like the reason why that all matters is because you know, uh the clients that we said and promised that we were gonna do certain things for, like, those all those things we take very seriously.

00:42:35.679 --> 00:42:50.480
So, you know, that it's not always gonna go perfect, you know, mistakes are gonna be made, clients are gonna be upset, we're not gonna, you know, fulfill um uh all of our promises, like you know, people are human, like so.

00:42:50.559 --> 00:43:00.239
How do we deal with that in a way that reflect um our moral compass, you know, our our company values, and like how do we turn that around?

00:43:00.400 --> 00:43:12.800
Like, so when you see other people, uh other electricians and other company owners sharing that and how they've walked through that, and you're like, dude, yeah, this is what I did, you know, keep work, you know, keep you know, just keep trucking along.

00:43:12.880 --> 00:43:16.559
Like it's you know, so I that's super vital for me.

00:43:16.719 --> 00:43:18.239
Um, I'm pretty active.

00:43:18.400 --> 00:43:34.880
I try to be very active on you know, just the different chats, and um, I just think that, you know, not only just taking, but also giving back, you know, um information or just whatever you know, you never know what people are is gonna find value in.

00:43:35.039 --> 00:43:40.320
So um I just find it the collaboration I really enjoy um with other people.

00:43:40.480 --> 00:43:42.400
I I find a lot of value in that.

00:43:42.639 --> 00:43:46.239
What's key about what you said is nobody realizes this.

00:43:46.320 --> 00:43:51.519
We actually did a podcast similar to this, and we could fill another hour just talking about this one concept.

00:43:51.840 --> 00:44:12.480
The consequence of present over perfect is the hardship after the action because you are guaranteed one thing when you actually go and do something new, and that thing that you're guaranteed is a result, and the result isn't perfect either, it never is.

00:44:12.559 --> 00:44:13.599
There's still work to do.

00:44:14.079 --> 00:44:18.960
Yeah, I I admire your guys' courage to stand up, like you said, commit, go all in.

00:44:19.119 --> 00:44:23.199
And I mean, even your results haven't been all great, right?

00:44:23.519 --> 00:44:29.360
After a 300k month, the next problem we have is we've got to keep up with everything we just sold.

00:44:30.000 --> 00:44:31.760
Have you felt that well, Sherman?

00:44:32.000 --> 00:44:32.639
Yeah.

00:44:34.159 --> 00:44:34.719
Yeah.

00:44:35.039 --> 00:44:47.679
So um, you know, following that month, it just, you know, I was so inundated with, okay, we just, you know, with some of those projects, you, you know, now I'm project managing.

00:44:47.760 --> 00:44:49.840
I'm, you know, you're fulfilling on those promises.

00:44:50.000 --> 00:44:51.039
You have to manage everything.

00:44:51.199 --> 00:44:58.320
And then we're, you know, we got guys on vacation, life's happening, people are, you know, we lost, you know, we were down a crew.

00:44:58.400 --> 00:45:08.639
We, you know, somebody had left the company um to move away, and you know, trying to maintain cohesion, quality, and like fulfill all these obligations.

00:45:08.719 --> 00:45:12.559
And it was like everything happened like perfect storm right now.

00:45:13.119 --> 00:45:16.559
Um, it it was, yeah.

00:45:16.800 --> 00:45:19.920
So, you know, I had to, you know, prioritize some things.

00:45:20.000 --> 00:45:29.920
Like I had to step back from, you know, going to some classes, and I had to put my bags back on, and we had to, you know, again attract more top talent.

00:45:30.000 --> 00:45:33.679
Um, we got two new guys on, they've been on for a couple of weeks now.

00:45:34.000 --> 00:45:44.719
Um, yeah, it was like all at that time we're you know, doing a 3,000 square foot custom home, the solar project, four duplexes, uh a rewire, and like all these things.

00:45:44.800 --> 00:45:46.800
And we it so yeah, it was wild.

00:45:46.960 --> 00:45:52.400
It was um, you know, stress, everyone was stressed out, everyone's working overtime.

00:45:52.559 --> 00:45:58.159
Um, everybody's, you know, so it was a little wild there for a little, you know, probably up until about two weeks ago.

00:45:58.320 --> 00:46:01.840
I was just like, you know, drowning a little bit.

00:46:02.000 --> 00:46:06.559
Um, but through that adversity, you know, the team gets stronger.

00:46:06.960 --> 00:46:09.440
We see what chinks in the armor we have.

00:46:09.599 --> 00:46:11.920
I start learning how to say no to people.

00:46:12.079 --> 00:46:17.039
Um, no, we can't do that, you know, which is hard was you know, it's an ongoing process for me.

00:46:17.119 --> 00:46:19.199
No, we can't, you know, that doesn't make sense for us.

00:46:19.280 --> 00:46:20.880
I'm not gonna be able to serve you.

00:46:21.119 --> 00:46:23.039
Um, instead of yes, yes, yes.

00:46:23.119 --> 00:46:30.400
And then it's like, oh gosh, how are we gonna do, you know, because then it that also can it's been a learning process, you know, it's just always.

00:46:30.559 --> 00:46:33.519
Um, but yeah, we're in a pretty good place right now.

00:46:33.599 --> 00:46:36.159
Um, ask me again tomorrow, that might change.

00:46:36.559 --> 00:46:38.239
Um, that's kind of the way it goes.

00:46:38.400 --> 00:46:52.400
But uh, you know, we're feeling really good about the team, the culture, um, the process, you know, and really just kind of where we're at as a company, kind of figuring our, you know, figuring our niche out.

00:46:52.559 --> 00:46:57.199
Um it's yeah, it's been it's been a wild, you know.

00:46:59.280 --> 00:47:00.719
A little bit of a side note.

00:47:00.880 --> 00:47:04.400
So right when I um it's a funny story.

00:47:04.559 --> 00:47:14.079
So right when I brought um Shayla on, literally empty office, empty warehouse, just got this space, um, brought her in on a Saturday.

00:47:14.239 --> 00:47:20.480
I'm going a million miles a minute, um, you know, writing stuff on a whiteboard, like trying to get her up to speed on what this is gonna look like.

00:47:20.559 --> 00:47:26.480
She's never been in the trade before, never done, you know, a lot of the things that I was gonna ask her to do.

00:47:26.719 --> 00:47:31.920
Right after that, uh, I felt called to do this charity auction.

00:47:32.159 --> 00:47:39.920
So a close family friend of ours, um, something happened, and I just was like, hey, we're gonna do this charity auction.

00:47:40.159 --> 00:47:45.280
Um, and so she I was like, hey, what I need you to, you know, and we were growing rapidly.

00:47:45.440 --> 00:47:52.320
So, anyways, that we we did that, which was fantastic, um, a great experience.

00:47:52.559 --> 00:48:04.400
Um, but some of that work was coming up too, where we had auctioned off a package, and you know, this was all kind of spearheading right around, you know, this time because it's almost been a year since we did that.

00:48:04.559 --> 00:48:13.119
Um, but you know, even through all that, and you know, we grew through all of that crazy stuff um and just piling on all those new things.

00:48:13.280 --> 00:48:17.760
Um, so it's just been, you know, I feel like we're finally starting to level out.

00:48:17.840 --> 00:48:26.719
Um, but I'm excited, you know, we have uh a cool opportunity for uh a family a company family event.

00:48:26.880 --> 00:48:33.840
We got we bid on um this cool uh dinner package at a flower farm at that charity auction that we did.

00:48:33.920 --> 00:48:36.719
And so we're finally gonna do that here at the end of the month.

00:48:36.880 --> 00:48:39.039
We got this, you know, all the team together.

00:48:39.119 --> 00:48:41.519
We're gonna have their you know significant others.

00:48:41.599 --> 00:48:48.239
It's gonna be um super cool opportunities for it kind of reflect back on where we're at, you know, where this journey's gone.

00:48:48.480 --> 00:48:49.440
Yeah, it's really cool.

00:48:49.679 --> 00:48:50.639
Really exciting.

00:48:50.880 --> 00:48:54.000
Could I kind of summarize and share a bit of an insight with you?

00:48:54.159 --> 00:48:57.760
Something that I had to learn and a mentor of mine taught me.

00:48:58.480 --> 00:49:00.480
He said, uh his name is Carl Bryan.

00:49:00.559 --> 00:49:10.000
He said, Clay, the real successors in business have this one quality above all else, and it's resilience.

00:49:12.000 --> 00:49:21.199
It's the ability to get punched in the face and still try to stick with the plan to kind of spin uh Muhammad Ali's words on him, right?

00:49:21.440 --> 00:49:32.960
Um, so what that really means though is if you think about this and a recap of your journey and what we've talked about today on this call, is you went from a company that did 700K in your first three-quarters of a year, which is exceptional, by the way.

00:49:33.119 --> 00:49:36.719
Congratulations on your commitment to just go all in and make it happen.

00:49:37.519 --> 00:49:44.159
But still, 700k, you almost made 50% of that in a single month two months ago.

00:49:46.400 --> 00:49:52.480
That's that's a three and a half million dollar run rate if you were consistent in earning 300k a month.

00:49:53.360 --> 00:50:05.840
Now, if I just asked you this question, which we would never ask at that point because we're not looking to deflate you, you're gonna need all the inflation to get through what comes, which is the inevitable, oh crap, we've got to install all this, we've got to do all this work now.

00:50:06.719 --> 00:50:10.320
But that question would have been are you a three million a year company?

00:50:11.679 --> 00:50:14.400
When you think about yourself, is that the size of the company?

00:50:16.639 --> 00:50:24.719
And if you reflect on that, we could easily answer is is intuitively well, no, but we're reaching.

00:50:26.639 --> 00:50:27.360
Yeah, right?

00:50:27.840 --> 00:50:30.639
There's no such thing as perfect implementation.

00:50:31.679 --> 00:50:33.760
That's the big thing that most people don't understand.

00:50:33.840 --> 00:50:38.239
That's why Present Not Perfect is powerful and it's driven this organization and yours.

00:50:39.760 --> 00:50:43.920
Because if we waited for perfection, nothing would get done because there's no perfect implementation.

00:50:44.800 --> 00:50:51.360
The exact process is I'm gonna do things above my pay grade and watch the pay rise up to it.

00:50:51.920 --> 00:50:55.519
Then I'm gonna learn a crap ton of lessons and get knocked back down.

00:50:56.079 --> 00:51:02.239
Then I'm gonna quit the things that knocked me down, a couple of them at least, and we're gonna step back up to another pay grade again.

00:51:02.400 --> 00:51:03.199
Does that make sense?

00:51:05.039 --> 00:51:05.679
Yeah, 100%.

00:51:06.000 --> 00:51:06.239
Yeah.

00:51:06.719 --> 00:51:21.840
Through that, you will become with resilience, back to my mentor's words, if you're resilient enough to keep getting punched in the face and keep stepping up to that next pay grade, you'll become the three million dollar organization faster than anyone else has ever done it.

00:51:26.159 --> 00:51:27.519
Major mic drop moment there.

00:51:27.599 --> 00:51:28.880
I want you guys to sit with that.

00:51:29.360 --> 00:51:37.760
Sherman, if you had to give advice to anyone listening to this who's still at the plate, they're still looking at what what if, what could be.

00:51:39.119 --> 00:51:42.639
What advice would you give to that electrician from your standpoint now?

00:51:43.519 --> 00:51:46.400
So are they already in business or are they thinking about going into business?

00:51:47.119 --> 00:51:49.440
You can speak to both if you want or choose one.

00:51:52.239 --> 00:52:01.360
Um yeah, no, I you really need to know what your why is, you know, for you know, what what is it really what you want to do?

00:52:01.519 --> 00:52:04.079
Um, what is it that you're trying to achieve?

00:52:04.239 --> 00:52:06.880
Um, because really that's for us, it's a compass.

00:52:07.039 --> 00:52:09.280
Like, what what are we trying to do?

00:52:09.440 --> 00:52:14.800
You know, um if we're just trying to stay busy, we would have gone into production, you know.

00:52:14.960 --> 00:52:33.440
So like really understanding what the business model is, how we're trying to serve people, um was pretty important for us to, you know, as a as a as a guidepost, um especially for those resilient moments, like when you're like, you know, like what are we doing here?

00:52:33.519 --> 00:52:35.760
You know, so we are I already established that.

00:52:36.000 --> 00:53:04.800
So um I think also just be willing to um for me having an open mind to uh changing the plan as we go, because new information, um new information about you know what business and um what it looks like as it goes, my mind changes about you know realities or you know, I just have to be willing to grow through that.

00:53:05.039 --> 00:53:16.559
Um and I think that you know, progress progress not perfection or or just being willy to start, um, you know, what's the logical next step, right?

00:53:16.639 --> 00:53:26.000
Like you don't need to have you know the final product, but if you backwards plan that, um, you know, what does that look like?

00:53:26.159 --> 00:53:27.679
You know, is it the CSR?

00:53:27.840 --> 00:53:29.360
Is it you know a process?

00:53:29.519 --> 00:53:37.599
Is it um, you know, whatever that is, and not not taking a step because it feels overwhelming.

00:53:37.760 --> 00:53:54.559
Um, I think if you have all these conversations ahead of time um and maybe get into some chats and some forums, maybe have a uh uh for me, like you know, the Chamber of Commerce or or just different um other men, men's groups um to have those mentors is huge.

00:53:54.719 --> 00:54:12.000
Um, you know, prior to having the the community and SLE and just other electric electricians that are doing the same thing as me, it's just having these conversations and continually um not trying to fight the fight alone, you know, having a sounding board um and say, hey, this is what I'm doing.

00:54:12.079 --> 00:54:13.519
Is this what do you think about it?

00:54:13.679 --> 00:54:15.199
Like, is this am I on the right path?

00:54:15.360 --> 00:54:16.800
Do I need to make adjustments?

00:54:16.960 --> 00:54:19.119
Um, probably leave your ego at the door.

00:54:19.360 --> 00:54:31.360
Um, you know, like it's been very uh very humbling experience, um, this journey, you know, going from you know, working for someone to employing people.

00:54:31.760 --> 00:54:38.480
Um it's it's it's a pretty it's I would I definitely wouldn't go back um for sure.

00:54:38.719 --> 00:54:43.679
Um but it's you know it's not easy for sure, you know, it's not easy.

00:54:43.840 --> 00:54:49.199
If it was really all about the money, um, you know, I could go back to working all kinds of overtime and stuff.

00:54:49.280 --> 00:54:57.119
But for me, it was about building something um for me and other like-minded people where we could have a work-life balance.

00:54:57.199 --> 00:55:02.239
I could be at home with my wife and kids, um, and really kind of control the process.

00:55:02.639 --> 00:55:08.159
Um and it's been, you know, it's been a journey.

00:55:08.320 --> 00:55:17.039
So like just buckle up because, you know, it's it's a bump, it can be a bumpy ride, um, but there's a lot of great opportunities.

00:55:17.280 --> 00:55:30.320
Um there's a lot of, you know, we've had we've had so many opportunities to serve our community um by just being present and um being willing to like show up and and just put ourselves out there.

00:55:30.400 --> 00:55:33.920
It's been fan, it's been really great overall.

00:55:34.239 --> 00:55:43.840
So I this is such a cool opportunity too, because a lot of this stuff I haven't thought about in a while because it's just been a rocket ship, you know, from from then to now.

00:55:43.920 --> 00:56:05.920
And it's like, wow, this is where we were, um, you know, starting from a truck that I had bought from, you know, a van that I had bought from the solar company, it was the foreman out as they were downsizing, you know, wrapped it and got all this stuff ready, was working out of my garage, you know, to today, you know, we have you know multiple, you know, a few trucks on the road.

00:56:06.079 --> 00:56:19.440
It's um, but thinking back through the struggle and the you know, failures and the mistakes, like at any point we could have quit, but like you said, you just you know, if I'm just the last guy to quit, I'm gonna win.

00:56:19.679 --> 00:56:20.000
Right.

00:56:20.159 --> 00:56:37.280
And I can endure a lot of um, you know, as long as you're willing to um look at you know the process, make those few adjustments and keep um, you know, continue to improve, um it's and be willing to show back up.

00:56:37.440 --> 00:56:43.760
It's been you know um a lot of conversations like, hey, are we you know on the right track?

00:56:44.000 --> 00:56:47.440
Um and I think overall, I think we you know we really are.

00:56:47.599 --> 00:56:49.920
Um and it's been it's been really nice.

00:56:50.079 --> 00:56:54.239
It's been such a good journey serving, you know, just being in the community.

00:56:54.480 --> 00:57:01.039
So um great chairs, you know, and having the the people that we have here is super, super blessed.

00:57:01.280 --> 00:57:02.320
Thanks for that, man.

00:57:02.400 --> 00:57:02.880
Thank you.

00:57:03.119 --> 00:57:08.320
I've got one more question for you, and this one's another reflection one, a little more specific to you, though.

00:57:08.480 --> 00:57:17.119
If we jump back in the time machine, Sherman, you could go back to you and your business or before your business, any time you choose.

00:57:17.280 --> 00:57:18.880
You get to set the dial here.

00:57:19.440 --> 00:57:25.679
But you're only gonna have just the time of like this podcast to impress upon your former self.

00:57:25.840 --> 00:57:31.360
You've got to give some advice, something that might change the direction or the trajectory of your business.

00:57:31.920 --> 00:57:33.840
Is there a time you'd go back to?

00:57:34.000 --> 00:57:35.760
Is there a change that you would make?

00:57:35.920 --> 00:57:37.679
And if so, what would that be?

00:57:40.320 --> 00:57:53.920
Yeah, I would go back to the founding um and be a lot more thoughtful about um the you know, the the starting of the company.

00:57:54.000 --> 00:58:03.519
And you know, I was all in, but there there could have been some adjustments there about um, you know, uh there could have been some adjustments there.

00:58:03.599 --> 00:58:15.199
So mixing some some friends and and stuff in the early parts of that, um, you have to have a lot of it can get super messy.

00:58:15.440 --> 00:58:49.679
Um you have to have a lot of emotional intelligence to be a business partner, and you know, um and if you can't separate that, it's just not, you know, that was that was you know, that was a little, you know, and I even you know employed some you know people on, and um you know, being able to that was uh still an ongoing process learning how to remove your emotions out of certain business decisions and just purely from a hey, is this what's best for the company?

00:58:49.920 --> 00:59:00.000
Um because I was I wanted to I wanted to um be I was always thinking about other, you know, like okay, is this fair to them or you know, whatever?

00:59:00.079 --> 00:59:22.159
Like I want to be gracious and and giving, um, which is is good as a per in a personal standpoint, but I didn't always make the best business decisions early on from that mindset, um, which some expenses uh or some you know education is expensive, and I learned I paid for a lot of education early on.

00:59:22.400 --> 00:59:29.039
Um I I wish I would have asked a little bit more questions, like maybe sought some you know better advice.

00:59:29.199 --> 00:59:41.679
Um but just you know I I I don't know that I've you you might go back and change that, but it's really it also it's shaped where we're at today, too.

00:59:41.760 --> 00:59:55.039
So like every experience, good or bad, um you know, although you know some of them are painful and cost, um, also shape you you and the others around you to where you're at.

00:59:55.280 --> 00:59:59.760
So, you know, yes, I would probably tell myself to think a little bit more and be a little more.

01:00:00.079 --> 01:00:02.159
Thoughtful, thoughtful about some of those things.

01:00:02.400 --> 01:00:12.719
Um I don't necessarily know that I would change that because I don't know if that put them on the right path that they're also supposed to be on now because of the things that happened.

01:00:12.880 --> 01:00:15.199
Um I don't know.

01:00:15.360 --> 01:00:23.679
That's getting into a little bit more like um deeper, you know, deeper things, but I you know that would that would probably be what it would be.

01:00:23.840 --> 01:00:31.280
Um just you know, some of those early emotional decisions and stuff.

01:00:31.599 --> 01:00:32.639
Thanks so much, man.

01:00:32.800 --> 01:00:35.519
Joe, any closing questions for Sherman today?

01:00:36.320 --> 01:00:45.920
You know, less of questions and more just statements of admiration, because a lot of times people will say, you know, it's I need to be present over perfect, and they'd be right.

01:00:46.159 --> 01:00:50.880
But it's very rare to find someone who's so committed to it right from the start.

01:00:51.039 --> 01:00:53.840
That you're like, you know what, I wanted to do this.

01:00:54.079 --> 01:00:57.760
I recognized I'm in a field that I may not be fully familiar with.

01:00:57.840 --> 01:00:59.039
I'm gonna find the help.

01:00:59.119 --> 01:01:02.239
And then once I find the help, I'm just gonna do the things that need to be done.

01:01:02.480 --> 01:01:08.719
Like that's a rare quality that I feel is this what's helping you pull the spring back.

01:01:09.039 --> 01:01:24.719
Because now that you're ready and you've got all the momentum that you needed over the time you spent learning and growing and having these hard lessons, you kept going through it, and now you've gotten far enough that when you'll release, you're already on a high trajectory.

01:01:25.280 --> 01:01:26.400
No, I appreciate it.

01:01:26.480 --> 01:01:32.239
Yeah, I really do think that uh you know what you said, Joe, is is is right on point.

01:01:32.400 --> 01:01:42.400
Like all of those lessons, all of the stuff that we had that happened early on is really um the the catalyst for what where we're at today.

01:01:42.559 --> 01:01:56.079
Um so I'm excited about the future and and and you know, um, if we can you know just continue, even if we stayed this size, I mean it's just like if we just refined where we're at and stayed, you know, the crew stays right where it's at.

01:01:56.480 --> 01:02:01.360
Um that would, you know, this is it's it's been fantastic.

01:02:01.840 --> 01:02:02.400
I love it.

01:02:02.559 --> 01:02:02.800
Yeah.

01:02:03.039 --> 01:02:09.199
Well, thanks so much for your uh time and really going the distance, going deep your vulnerability today, Sherman.

01:02:09.360 --> 01:02:13.920
Um, you know what, guys, if you're watching and listen to this, right to the bitter end, I wouldn't blame you.

01:02:14.000 --> 01:02:15.280
This one's been gripping.

01:02:15.440 --> 01:02:21.920
And if you want to grab that same call that Sherman grabbed and see if it could be life-changing for you too, we'll leave the link down below.

01:02:22.079 --> 01:02:23.920
Just go ahead and click that book in.

01:02:24.000 --> 01:02:25.599
And uh, I believe you met with Austin.

01:02:25.760 --> 01:02:26.960
Is that right, Sherman?

01:02:28.480 --> 01:02:29.199
I did, yeah.

01:02:29.280 --> 01:02:34.000
Austin was, yeah, we did onboarding together and um awesome.

01:02:34.159 --> 01:02:35.760
And then Raina after that, you know.

01:02:35.920 --> 01:02:38.880
So Austin's still taking calls there, guys.

01:02:38.960 --> 01:02:40.800
You can book a session with Austin as well.

01:02:40.960 --> 01:02:45.920
Other than that, uh, thanks to our sponsors, Duramax, helping us with all those portable generators.

01:02:46.000 --> 01:02:55.840
If you're not part of the SLE Pro app already, getting on the inside, getting all the deals, all the community stuff Sherman was talking about today, then there's a link below for that as well.

01:02:55.920 --> 01:02:57.440
We can't wait to see you guys there.

01:02:57.599 --> 01:02:58.559
We'll talk to you soon.

01:02:58.719 --> 01:02:59.360
Thanks, Joe.

01:02:59.440 --> 01:03:00.320
Thanks, Sherman.

01:03:01.519 --> 01:03:02.000
Thank you.

01:03:02.320 --> 01:03:03.360
Be blessed, friends.