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Hello, hello, hello and welcome to the Million Dollar Electrician podcast where we help home service pros like you supercharge your business and spark up those sales.
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I'm Joseph Lucani and, together with my co-host, Clay Neumeier, we're here to share the secrets that have helped electricians sell over a million dollars from a single service van.
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Now it's time for sales, it's time for scale, it's time to become a million dollar electrician.
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Hello, hello, hello, our electrician, brethren brethren brothers, brethren brethren, for the first time ever, you are here on the Million Dollar Electrician podcast with us, and this podcast is now powered by Duramax.
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We've actually got a great representative one of the best guys I've ever come to work with, honestly, jesse Hurt Sorry, jesse, I didn't mean to say that wrong At Duramax, and we wanted to finally unveil this big surprise that we've had.
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For the last few weeks, we've been talking about this great portable generator partnership and we've got that.
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So, jesse, welcome to the show.
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Thank you for having me, man.
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I know it's been a long time coming.
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I've already talked to a few guys that have kind of found me thus far.
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So I'm glad we kind of crossed paths and kind of made this official and can kind of get this to the masses and really spread the message and help everybody out, because we're all on the same page here.
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I love that man.
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I love that Great start to this.
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And, guys, I just want to let you know why you'd want to stick around, because this isn't a big sales pitch podcast.
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As you know, we keep showing up every week Before that it was five days a week to help you guys with real strategies to help you maximize your electrical business.
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Today is no exception.
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In fact, I think we've got better ways to help you maximize, in this corner, this niche of your business.
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If it doesn't exist, you'll want to listen to this and consider why it maybe should.
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And, joe, I'd love for your help a little bit to explain why it was so powerful for you to add portable generators to your arsenal and your business.
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I cannot wait to jump all over this.
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And, jesse, I just want to say it's such an honor having you here, man, because I've been preaching it forever.
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I'm a generator junkie.
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I love generators, but specifically portables.
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Even it's a controversial statement.
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People will say, well, you mean generics, you mean automatics?
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Right, it's like.
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No, I go in the exact opposite direction.
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If I had the choice to take a portable over an automatic, it would be portable every single time, without a single question in place.
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I love those systems, that's interesting.
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We get a lot of success in that arena because, like we've discussed prior before, we kind of talked not everybody has the deep pockets for those automatic standbys and at the end of the day there's a lot of education that a lot of people don't know about, that our portables can do a complete house and in some cases with multiple AC systems.
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You know you've got a soft start on there and and uh, gives a customer a lot more flexibility.
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You don't have to sit there and pay 30 or 40 bucks a month for maintenance after you pulled permits and paid 10 grand plus to to have this thing dialed in.
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You're looking at a fraction of that for essentially the same solution that you could use for 10 other uses at the same time.
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You know, the thing is is that I actually want to challenge the thing you're saying because you're right, but I don't think it's actually given to the full context because it's not just for those who don't want to put the same amount of pockets into it.
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Granted, you may have someone who has like a $7,000 or $10,000 automatic install, but that's a base install.
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That's really where you're at.
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I've done my grounding, I've done my conduits, I've done my base, I've done my wiring, I've done my ATS.
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You're set, you're prepped, you've done your gas.
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But that's really where your entry level starts, but starts.
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But if you were to take a portable generator at that same value investment, they have a complete turnkey system that has every level of protection, every level of maintenance service, every level of convenience and if you think about it, 10k to 10K someone just gets into the door at one for someone who's walking out like a king.
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The potential is there.
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You can still have very high ticket sales and actually make your customer happier as a real accounting for affordable rather than just setting up and competing with the big fish ocean of automatics.
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I completely agree with you there.
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There's absolutely, I mean, and something else that we kind of take some pride on too, is that the fact that we run off of multi-fuel, so customer you know, isn't isn't tied to just a gas power generator where he's got to sit there and babysit gas store it.
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And, let's be honest, when there's a storm or an outage it's not easy to find.
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Most of our generators, almost all of them, are at least a dual fuel, which means they run off of gas or propane, and propane has a 30-plus year shelf life.
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So if a guy has a couple of tanks sitting underneath his barbecue or in his garage, or he's got room for one, he can throw one in there, a tall tank like, like what I want to have here, it's right there for and that's gonna last yeah, that's gonna save him.
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He's gonna have 30 years of of peace of mind there, you know, waiting for him when he needs it, which is unheard of in that respect.
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You know there's actually one specific situation.
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I think every single electrician who's been an electrician for the past 10 years can tell you why dual fuel is actually the best way to go.
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And I'm going to speak to all the electricians out there and say Hurricane Sandy, let me explain exactly why.
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New York, we got ravaged Granted, the whole East Coast did, but I remember being on calls for weeks, weeks on those things, and the problem was is all the gas stations could no longer power to pump their gas out of the tanks and, as a result, you had all these people with gas generators before dual fuel was really out in the open and they couldn't power their systems and, as a result, I remember family coming in droves from New Jersey and actually going further North than us because they couldn't get functional gas and actually going further north than us because they couldn't get functional gas.
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So the thing about portables that's really cool with the dual fuel is you can store propane an insanely long time without the degenerating effect like you'd get with gasoline.
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So it's safer, it's less explosive in its tanks, it lasts for longer and you can get them more readily filled because the tanks are above ground so you can go to the fueling stations and they don't require the same amount of power capacity to operate.
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I don't need a huge gas pump to pump it out of the ground, I just need to crack a valve and fill it.
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So even for these situations you can be extremely prepared in a much more economical way.
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And you can still use gas.
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That's the other thing.
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You can still use gas.
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If some guys are diehard, they want to use gas.
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It's all they've ever used.
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I just tell them hey, if you're going to use gas, just run it dry before you put it away, because it doesn't matter what generator you have.
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That's the only issues most of them have after a long period of time is when customers leave gas in there and it's unattended or without an additive.
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Maybe that might be a pause there.
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No, it's all good.
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But I mean the good thing about that unit.
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You can just flip this knob from gas to propane, and now we even have a tri-fuel machine.
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So if a customer has natural gas come into their house like a lot of customers do they don't have to go chase or store the fuel and then at the end of the day they can still go back and use propane or gas at any given time.
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It's not like a standby where they have to open it up and fiddle with the jets.
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The way I can describe to customers and I think you could back me up on this, joseph, since you've got one yourself is it's almost like changing the knob on an old TV set.
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You just flip the knob from one fuel source to the other and that's it.
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Now you're, you're off the ropes from that fuel source and you're onto the next one until you flip it back, or or the other direction If you want to go, to be at the third source, if you have that option.
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So it definitely makes the versatility a long, you know, stretch out a long, long way and you can, like I said, use a generator for a hundred different things, not just home power backup.
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You can let your kids power or their kids power goes out, you can let them borrow your generator where you don't have that option.
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With a standby You're married to that thing.
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You're going to have to make room on the couch If their power goes out and have people come over.
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You can't take a camping.
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There's a ton of different restrictions or limitations that those other ones have on top of the, the, the money that you have to pour out to get have them, where we kind of come in a clutch in all those respects can I call attention here?
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sure, go for it.
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So I just want to make sure people understand this, because for those that haven't used this dual fuel or tri-fuel system before, what you just said was easy to skim over, but really this is a powerful feature.
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So you're saying, at the switch of a button, just literally switch like a selector switch for either gasoline, propane or natural gas.
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That will change, I guess, the orifice or the carburation method and just draw from that fuel source and you can run your generator on either of the three.
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That is absolutely correct.
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A hundred percent.
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Yeah, like I said, it's just like changing a channel on an old TV set.
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You don't have to open it up, you don't even have.
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In fact, the newer machines I'm not supposed to probably say this, but the newer machines you could just turn the knob while it's on.
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The older machines you'd have to turn it off, turn the knob and then turn it back on.
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Nowadays you can flip the switch while it's on and it might choke.
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For we've had the radio plugged in playing and the same song it doesn't skip.
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You know the song still keeps on playing.
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The generator makes a few noises or might wind down and pick right back up, but the music's still playing, you know.
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Just to kind of prove the point Wow, how popular is that tri-fuel generator?
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It's one of our most popular by a landslide.
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In fact.
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We have our 13,000, which was recently awarded by Popular Mechanics as one of the most dependable units for home power backup for most customers that they basically classified up to a 2,000 square foot house with an efficient AC system.
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I've got videos that I can send you guys that I have show customers in Houston with two AC systems running on far 13,000.
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And here's the other part I like to point out is that's on the tri-fuel, on the natural gas aspect, which, once you get into it, you'll realize that the generators do run a little bit less power when you go from gas to propane, to natural gas, just because of the temperature.
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But that's why I wanted to point out that when you're watching this video, when you do get a chance to take a look at it, you'll see what our natural gas will run a whole house in Texas with literally two AC systems, in this case you know, as long as they're staggered and they've got some soft starts on them.
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But you have the same solution there with a 13,000 watt generator that everybody's got room for and a much more affordable budget for it to say the least, more affordable budget for it, to say the least.
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You know, is it possible that I can kind of explain the reasons why some would want a particular fuel at different times, cause they all serve different purposes for different people?
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Is it okay if I kind of add into that?
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Yeah, I'd love to Okay.
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So the way I view it is, the fact that you have a tri-fuel is extremely beneficial for certain situations, for certain clients.
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Obviously, everyone can get to benefit from it.
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But the different fuel sources actually have different purposes.
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So, as an example, if you have someone who's going for an extended outage right and they're concerned about long run times, well, natural gas is actually one of the best sources for them because it's non-affected by underground disturbances, like it would take some serious infrastructural damage to create a block where the natural gas lines don't deliver.
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So you have consistent clean power.
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Now you technically lose a thousand Watts with natural gas using the fuel, but with a 13,000 unit that's plenty you still can operate.
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12 can do an insane amount of stuff in the house.
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I like the natural gas because it allows you to say I know if I'm going, two weeks I could operate.
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And anyone who's gone through Irene or Sandy like I could tell I'm traumatized.
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But anyone who's gone through those things, you want multiple weeks of coverage.
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The next would then be the propane.
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Propane is an extremely clean fuel, but the benefit behind it is I can take a 40 gallon, a 50 gallon, a 60 gallon and I could load it and I could take it with me.
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Places Like if you think to yourself, how much gasoline do you really feel comfortable keeping in the back of your truck as you're driving somewhere?
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But I could tie down 120 gallons of propane and then I'm totally fine with only two containers.
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It's extremely clean, doesn't gum the carburetor Very, very smooth.
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Gasoline is like what I consider the Swiss army knife of fuels, in that you can get it almost anywhere.
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Everyone has it.
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If you, for some reason, you put the stabilizer in it and you never need it.
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Within two years at last, I can use it, put into my car, provide I don't have an EV.
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And the benefit is, you're right, as long as you run it dry, it's not going to cause any damage to the system long-term.
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So you've got one which is meant for extremely long outages.
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Two, which is the middle road, which I consider the cleanest of power.
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And three is most flexible of the power.
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So if you have a tri-fuel unit, I can see someone being able to take it and apply it in multiple different homes.
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So, rather than having to buy multiple units, I can have one that I can serve multiple purposes for, and that's why I see such an extreme benefit of the tri-fuel systems.
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Can I correct you on just one thing?
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Sure, Even if you have an EV, let's be honest you could put gasoline in it.
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I mean I have a hybrid, so technically, yeah, I mean I'm running an EV and gas.
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Joe's loading it up.
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Sorry, guys playing games here so this is obviously a really powerful and, like you said, a popular solution.
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Jesse, now you've been in this industry a long time, right?
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How long have?
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you been with.
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Duramax.
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Do you mind sharing that?
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Actually, yeah, I've been here for, believe it or not, I've been with a parent company for just turned 30 years this past April.
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So I've been here since uh, as I like to say, since before the internet, when we were doing smoke signals to get your attention been here for a while, Um.
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And so I've seen, I've seen how we've grown and I've seen how, basically you know, the innovation has come out.
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We've got some new stuff in the works.
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Now we're actually coming out with the EFI models, um, so that we can sell in California, where we're actually headquartered at.
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So we've got machines that we can kind of sell in that respect, that are going to be completely regulated for that respect, but you can still use them everywhere else.
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We're also really big with the inverters.
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So we talk to a lot of the guys that make the concession trucks and the food truck guys and they really like our inverters because they're super quiet, they're also dual fuel and they have propane on their trucks in most cases.
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And something else that I do think is really important that we kind of talk about, that I think your customers will appreciate, is all of our Duramax generators.
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Every one of them has a hundred percent copper windings, and that's a huge deal that a lot of other guys don't realize and most other companies cheap out on.
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And I'll be honest with you, it's a big difference and it's why we can give our customers nowadays a five-year warranty, which is something I also wanted to hit on.
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When your installers are hooking these up, it's going to be nice to be able to walk away from a house telling them that they have a machine there for a solution for home power backup with a five-year warranty that they don't have to pay a nickel extra for.
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And the reason we can do that is because we have the copper windings and the other option.
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Just so the customers kind of understand, it is aluminum.
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And when a guy has aluminum windings in his generator, most customers have no idea that it's in there because they'd have to cannibalize the machine to figure that out, and a lot of customers it's kind of over their head anyway.
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But the problem with the aluminum is it resists heat.
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Generators only make their power when they get hot.
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So with the copper windings they still get the same temperature, they still heat up and they do get very hot, but the thing is that they're still going to get hot years later, which is why they're still going to make the same amount of power.
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Which, if you look at our competitors with the aluminum windings, you can look in their fine print Most of them have a one or two year warranty.
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Predator, you can look at them, they have a 90 day warranty.
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So imagine going to a customer closing a deal and tell them you've got 90 days of peace of mind, or five years of peace of mind.
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I mean, it's, it's, it's, it's a game changer.
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And that's because these are literally designed for home power backup first, and then everything else is kind of I don't want to say an afterthought, but more of a convenience where everybody else kind of is looking at it hey, how can we get a good price point?
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And oh yeah, you can use it for that Cause.
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We'll slap a 50 plus 50 amp plug on the face of it so we can tell you can use this for home power backup.
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But at the end of the day, it wasn't designed, it wasn't engineered for that.
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So you're just, you know you're rolling the dice.
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Can I speak to the inverters for a moment, because I think it's also something that's left on Now.
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I messed with inverters way back when it was not a fun or cool thing.
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I remember rigging my van's car battery into the back of an inverter to feed a DC so that we could put out just enough to charge our batteries and tools.
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And I can tell you I've gotten bit a couple of times off of it because it was a cannibalized system.
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But being able to have the inverters that are more reliable and also durable you can keep in the back of your van, all you need is 2000 watts and you've got more than enough to do an insane amount of tasks that you're going to run into.
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But the fact that you also offer the higher wattage inverters which I did some research on with you, which I think is awesome that you do you can also take those and apply it in situations that people might not have already considered, such as if you want to say, I want to cover certain office systems or I want to like even clay.
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You want to go out on the boat and you want to have the ability of powering something, you want to set up the solar rig, you can take an inverter and you can have it in the background and it's so quiet that you wouldn't actually know it's going on.
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So I could actually host a meeting right now with an inverter right there, and it would still work.
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I think that's so, so cool.
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You have that as well.
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I don't want people sleeping on it.
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It's a great technology.
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Yeah, we have a lot of success with them.
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And we're also coming out now with the tri-fuel inverters.
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And we do have the biggest inverter on the market right now.
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We have a 16,000 watt dual.
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And we do have that in a tri-fuel now inverter, which has not one but, believe it or not, two massive 50 amp plugs that are both hot at the same time right on the panel.
00:17:41.722 --> 00:17:57.730
And the food truck guys that you know, they think about, the guys that run the coffee trucks and these guys that have some seriously demanding, you know appliances, that they're also the mobile grooming guys, they need sometimes some serious amperage and that's what these generators come in clutch for.
00:17:57.730 --> 00:18:00.381
They're super quiet because they've got incredible insulation.
00:18:00.381 --> 00:18:06.151
They're all enclosed and encased, so these guys aren't going to be kicked out of any events or anything because of the noise.
00:18:06.151 --> 00:18:08.494
So they're usually under about 60 decibels give or take.
00:18:08.494 --> 00:18:23.009
In fact, ironically, our 16,000, which it's kind of covered up back there, but it's a massive machine and it is, I want to say, 400 pounds or so, and it's also the quietest one out of all of our generators, even our other inverters.
00:18:23.069 --> 00:18:34.335
It's quieter and the reason is that it's it's got insulation that's about this thick inside, it's all encased and it's just designed to be very well, you know, superb and dialed in.
00:18:34.335 --> 00:18:37.561
It's very, very clean, super clean power, in fact, less than 3%.
00:18:37.561 --> 00:18:40.526
Sure, I was gonna say real quick, though.
00:18:40.526 --> 00:18:48.256
Last thing I did want to share with you on all of our inverters is I know most inverters are generally about 5% THD, or total harmonic distortion.
00:18:48.256 --> 00:18:54.492
All of ours have been tested at less than 3%, which is pretty significant.
00:18:54.492 --> 00:19:05.468
So if a guy has any medical equipment or any concerns, he can plug in any sensitive equipment into any of our inverters and he's not going to have to second guess himself because there's not going to be any fluctuations in that respect.
00:19:06.733 --> 00:19:07.457
No, I didn't mean to drop.
00:19:07.457 --> 00:19:11.961
I would say thank you for that, because that is a great thing, talking about having clean power, which we can definitely touch on.
00:19:11.961 --> 00:19:20.587
The thing that I didn't want to skip over is there may be someone who actually has a food truck as well, and I want to say that you having the inverter actually helps your customer service.
00:19:20.587 --> 00:19:25.575
As someone um, as an autistic person, I don't like certain loud sounds.
00:19:25.575 --> 00:19:34.766
Obviously, it can be an effect, and being able to actually hear the person take my order and not having to cover my ears is a very important thing.
00:19:35.366 --> 00:19:45.345
So you can think about going to these food truck events and mostly they have the gas generators that are strapped to them, that they have cords running everywhere and they rip the pull cord and they're extremely loud.
00:19:45.345 --> 00:19:51.434
Like usually it's plus 70 to 80 decibels, which is extremely loud.
00:19:51.434 --> 00:20:00.990
The fact that you're operating at 60 actually means that you're quieter than an automatic, because some automatics are operating at 65, usually 60 to 65.
00:20:00.990 --> 00:20:15.124
So you have a portable system at just as quiet as an automatic system, with the enhanced reliability of it being strapped to your vehicle and being able to say I can hear my customer's order because I don't have to shout it at them.
00:20:15.124 --> 00:20:16.887
That's a huge thing.
00:20:16.887 --> 00:20:21.109
People are sleeping on Just being able to hear the other person and not have your customers go.
00:20:21.109 --> 00:20:22.974
It's too loud, I'm going to go to the other one.
00:20:23.704 --> 00:20:33.769
Yeah, I can't argue with you there, that's a hundred percent, yeah, and that definitely we try to try to stick around that 60 decibel rating, cause we know a lot of the, a lot of the events can't have their generators over 60.
00:20:33.808 --> 00:20:35.991
So we try to get as close as we possibly can.
00:20:35.991 --> 00:20:40.676
At least that's our, our, our, our target, you know, in that respect, on the inverters, which is huge.
00:20:40.676 --> 00:20:57.637
And the other thing I tell people about you know it's nice we have a really good reputation in the concession truck industry and such, and and what I tell some other customers is, as I got to remind them, is I hate to say it and I'm not trying to be sarcastic, but the food truck guys are the least mechanical guys on the other side of the counter.
00:20:57.637 --> 00:21:04.121
They just want to be able to push a button and be behind the counter doing what they do best making food and getting it out there.
00:21:04.121 --> 00:21:24.548
So the fact that we have a really strong reputation in that industry and keep these trucks on the road, keep them going, go out there for years to come and have the multi-fuel option, has definitely added to our reputation and basically put us out there and standing alone from the rest of the guys, especially Predator and Westinghouse guys are.
00:21:24.568 --> 00:21:25.432
You know they're constantly chasing us.
00:21:25.432 --> 00:21:26.213
I mean, there's there's no denying it.
00:21:26.213 --> 00:21:28.019
I'm gonna pause us there for a moment to do our wins of the week.
00:21:28.019 --> 00:21:34.327
Jesse, we didn't tell you about this, but every podcast we like to pause right in the middle or somewhere there around and share a few wins.
00:21:34.327 --> 00:21:35.430
And, uh, the.
00:21:35.569 --> 00:21:43.924
The final win I want to share actually includes a generator, likely a dur Duramax, although that's not in their exact text, but we're going to assume it is for your behalf.
00:21:43.924 --> 00:21:53.559
So the first one I see here is someone reported they got their pricing right, hired another tech who's mainly a sales tech and will be responsible for duplicating this individual.
00:21:53.559 --> 00:22:05.560
And, on a positive note, we just completed 107,000 in sales for the month of May and I closed personally 90% of my jobs with an average sale of almost $3,100.
00:22:05.560 --> 00:22:09.816
And that is a massive win rate there from someone on the team.
00:22:09.816 --> 00:22:22.353
We got another one, sherman Win of the week right here, got called out for a trip to GFCI in a bathroom, turned into a $34,000 full home rewire platinum package, all the extras, membership, the whole deal.
00:22:23.644 --> 00:22:26.532
And finally Billy, who was on the podcast not long ago.
00:22:26.532 --> 00:22:30.574
Some of you remember from Billy going through the depths of hell, as he said.
00:22:30.574 --> 00:22:37.912
Someone who's on the great path of recovery recently served a couple who just moved into a new house.
00:22:37.912 --> 00:22:49.027
They want new panels, generator re-device, five big-ass fans installed, exhaust fan, heat lamp circuit and a multitude of other things the largest sale they've ever had.
00:22:49.027 --> 00:22:52.834
Well over $20,000 deposit collected.
00:22:52.834 --> 00:22:55.038
Those are some massive wins, guys.
00:22:55.038 --> 00:22:57.009
Thank you for sharing and keep on going.
00:22:57.009 --> 00:23:10.710
Speaking of wins, this ties in perfectly because Billy actually said to me Jesse, we finally announced who this secret strategic alliance was, and he said Clay, I knew it had to be Duramax.
00:23:10.710 --> 00:23:18.009
Why do you think one of our shared clients would say that they knew it had to be Duramax?
00:23:18.009 --> 00:23:27.367
The way we spoke about you guys, about this partnership and just knowing what we're about in this premium service, what do you think that says about Duramax and why is that, jesse?
00:23:28.351 --> 00:23:28.570
I would.
00:23:28.570 --> 00:23:43.548
I would have to basically lean on the fact that we know, kind of like we'd mentioned earlier, that that these machines are designed and engineered for, you know, to give customers a home, an affordable solution for home power backup, which is what your guys are are battling with dealing with.
00:23:43.548 --> 00:23:54.693
And the reality is, every time one of your electricians shows up at a customer's house, there's no chance that that customer has not had that thought across their mind, whether that call was for it or not is what do I do when the power goes out?
00:23:54.693 --> 00:24:05.907
And if your guy can address that concern, whether it's at the top of their mind, or at least just let them know that they can address it for a much more affordable solution, I think it's going to be a win-win for everybody.
00:24:05.907 --> 00:24:07.517
You're going to be having a lot more wins of the day.
00:24:08.140 --> 00:24:13.454
I think there's something else to speak to and I think you're super humble about it, modest mouse.
00:24:13.454 --> 00:24:24.186
Here I think your service and that's the biggest reason we wanted to ally with you guys I've never had even remotely close to neutral service with you.
00:24:24.186 --> 00:24:38.029
You've, you've always been an example of just high energy, ready to serve, help that person in front of you and you personally, I mean you're taking calls from electricians every day for these orders, right?