WEBVTT
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hello, hello, hello.
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Happy friday and welcome to another episode of electricpreneur secrets, the electricians podcast.
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In fact, joe, I've got bad news for electricians today, bad news for us.
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Oh.
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Did you know that this is episode 113, which makes this friday the 113th?
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Is that a bad omen?
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I'm not even sure I don't know.
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I mean, it's a hundred times worse than a friday the 13th, technically, hey, if we were gonna fucking episode up, it's this one, let's go for it.
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I think I just I did it already anyways.
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No, we're here.
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Well, swearing so early, that wasn't really the power moment technically.
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We're here to help you master sales, simplify pricing and deliver premium level electrical service.
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Here's the catch.
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Today we're dicking around a little bit here.
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We had some jokes.
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In fact, I am your host, clay new Neumeier, also known as Chad Neumeier, and there's some jokes about that.
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Just before the show, actually, I asked Joe, are you not entertained?
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And we came up with what was that?
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Chatham's Maximus.
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So the quote is are you not entertained?
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And it's Maximus Decimus Meridius, but we changed it to the maximus chadamus meridius.
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right right, I don't want to make this about me.
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We've got some important stuff, but going from the pleasant peasant to now chad, the uh, where did I come up with last night?
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The blizzard, the blizzard, the blizzard bringer?
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It turns out chad's, like my angry alter ego, and chad's showing up today because guess what?
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We got to talk about something Dirty, dirty, dirty words for electricians, really Dead electricians use.
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That's true, and our trade is primarily, I think, one of the worst when it comes to swearing.
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I mean, we're good examples of that.
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But there are actual words that you're saying that you don't realize, that you're saying that are driving your clients from you and, in some situations, turning your employees against you too.
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Absolutely so.
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I just want to go ahead and take this stance right here, right now, and also say that we did get rid of all the fancy shit.
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This isn't planned.
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We're literally going to rapid fire some terms here today and talk through some things that are going to be difficult might cause you to pull the mirror a little bit and really evaluate what am I saying.
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Does language have power?
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Is it impacting my future important stuff?
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Do you have an example on mind right now, joe, that you want to get us started with?
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Yes, Okay, so I hate weak words Not that I have something specifically against weakness Like that's not what I'm trying to imply but there are some words that carry strength and communicate confidence and value, and there's other words that make your knees wiggle and you're like, oh, like this doesn't feel like a good word.
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Some of those words are one that do not associate you getting the job done in a way of confidence.
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So I'm going to say yes, I'm going to use two different examples, all right.
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One would be we might be able to get this done or we might.
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We're probably.
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We're probably going to be able to get it done by this date, probably.
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Or even better, when you have your customer that comes by and says, yeah, we'd probably make a decision.
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Now we hear things with blinders, unfortunately, and that's what I'm trying to bring some value to you guys today.
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When you put your mind in a filter, you'll hear, oh, they're probably going to make a decision, and you start nodding.
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You're like, yeah, that sounds good, but that's not breaking it down enough.
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It's not the same as making a decision, is it?
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Exactly Because, if I had the right price with the right amount of service delivered to the right people, why would you only probably make a decision If I had what you were looking for?
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Why would it only be probably?
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If you don't like what I have to say, why not just tell me no?
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And if you like what I have to say, why not?
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tell me yes, so we do those same things, but we tell them to our customers and that's what shoots us in the foot.
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So let's give another example.
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If you're okay with it, let's do it.
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The foot.
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So let's give another example.
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If you're okay with it, let's do it, all right.
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So let's say, you guys are walking to the panel, you're standing in front of it and you open it up and you see something.
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The first thing goes what is the customer going to ask?
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What, what do you see?
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What's wrong?
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Exactly the panic is going to come in Now.
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Unfortunately, this is a knee-jerk reaction for most electricians.
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We see a federal Pacific, we see a stab lock, we see arc busing.
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Whatever it is and we'll go.
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I'm glad I'm here, that's bad and the customer goes.
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Well, what is it?
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What's going on?
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And now you're forced in a situation that you don't want to be in.
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You may think that you're building value, but technically you're driving a wedge because what ends up?
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happening.
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Ah, glad you asked.
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You're stopping my monologue for a second.
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But the reason being is that if you present to a customer before you have prices, you do not have control of this call.
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Now let me explain what I mean by that.
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So you go to the panel, you see that one of the buses completely melted, or you see a breaker is melted to the bus.
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Your first thoughts are what's wrong?
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What's going on?
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Now you have a choice to make.
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Do you then tell the customer that there was a problem that they didn't call you to solve, or do you tell them nothing and hope that you can bring it towards the presentation?
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If you tell them now, you risk sounding like you're just trying to sell them something.
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If you don't tell them anything, you look like you're withholding information.
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You've just, by your knee-jerk reaction, boxed yourself into a corner that is hard to dig out of without appearing salesy.
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Does that make sense?
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Yeah, it does Interesting.
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Now I'm curious what's the right thing to do then.
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The right thing to do is to not say anything when you see a concern.
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Originally, you never want to tell someone there's a problem until you can also tell them there's a way they can fix it Right.
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Like a solution based mindset.
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Is this kind of likened to where your employee or your, your apprentice, someone, comes to you and it's like this is a problem, this is a problem that won't work.
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This won't work, this is in the way and all you want is them to present a freaking solution and move on it.
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Exactly the same thing happens with our clients.
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They don't want to know more problems.
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They call you because their upstairs bedroom lights were flickering.
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They think you should be upstairs in the bedroom fixing that light.
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Why the hell are you even in front of the panel?
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And now you're going to bring another concern on an unrelated electrical issue that they're not going to have to pay for in addition to fixing the lighting.
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It's not going to go well.
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That's why, in our process, we go through the observations, where we slowly interject information and explain things how it's directly connected to what you originally found, such as hey, I understand you originally call me for the lighting in your master bedroom.
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Now, as we were going through it, we noticed that they were flickering, which naturally made us want to look at the main electrical control system.
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Unfortunately, when I opened the main electrical control system, we found a safety concern that I'm pretty sure neither you or I was expecting to run into.
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Would it be wrong of me to bring it to your attention, or should we just leave it the way it is and just wait for something to happen in the future?
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Well done, joe.
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You know what?
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I don't know if you hear this often, but you're kind of smart.
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Oh wait, I used one of those words kind of no, you're smart.
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All right, I was.
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You're kind of smart.
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Oh wait, I used one of those words kind of now you're smart.
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All right, I was gonna say for that.
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I was gonna go on the kind of there's another piece I want to.
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I want to actually tag in there and it's this, uh, this primacy effect, primacy effect being okay.
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Well, the first thing we hear, the first thing that really grabs our attention, tends to stick in our minds if you really think about what that does.
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When you rattle a customer with a safety concern early on, what are the chances they can get over that and just trust you to have their best solutions in mind?
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They're thinking about it the whole time.
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So you're talking, they're hearing Charlie Brown's teacher wah, wah, wah, wah, wah, wah, wah, wah, wah.
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And they're still picturing that burnt bus.
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They're still picturing, or listening, or hearing, and thinking and contemplating and hoping, and that alone is counterintuitive, as it can seem could lead to this exact moment.
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I think we're going to entertain other quotes as well.
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And you know what.
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It's actually even worse than that and I can explain how it completely nosedives in around 30 seconds.
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All right, hit it.
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What ends up happening is, let's say, we go back to that exact moment.
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We're in front of the panel, we go what's going on here?
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The customer asks and we don't.
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Or, even worse, we start to explain yeah, I'm noticing you've got some burning in your main bus, but we'll talk about that later.
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I know you didn't call me for that.
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What they're going to do I'm even looking for my phone.
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Now you're going to walk to the van or you're going to walk to another room and they're going to go to the great Google and they're going to say how much should it cost to change my panel?
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They come up with a number of $1,500.
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No one's doing it for that number, but Google says that some random person in the Midwest could do a quote for that price, because it's that guy, everyone's got that guy.
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Sure, you can do it.
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So then you come back to present.
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They're already expecting you to tell them to change the panel, but they're expecting you to do it for a sixth of what you should do it for the great goddess, google the great god.
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Triple G the great goddess.
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Google.
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We're using that from now on.
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We're using that.
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G g cubed all right, all right, can we move on to the next one?
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You want to unpack that one a bit more sure you keep going because a couple came up this morning that are really, really important, that we talked about.
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But it might as well be live here if you haven't heard us pull these ones apart before.
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How?
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How about the word try?
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How about if someone working for you says you give them instruction and they say, yeah, I could try to get that done today?
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What does that imply?
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That implies they're not getting it done today.
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They're not getting it done.
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If two people said, one says I'm going to try and do that and the other says I'm going to do that today, which one of them is getting it done?
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The one who says I'm going to do it because he's manifesting that intention, our intentions carry weight.
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Absolutely, our intentions do carry weight.
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That's massive.
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And having a word like try that has a built-in excuse in it sounds like this Well, I did try.
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Well, I tried, but something got in the way.
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I tried to quit smoking, but then I had a bad morning.
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But then my shoelace came untied.
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I stepped on a caterpillar.
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Now there's less butterflies in the world, so I had to have a cigarette.
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You know what?
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May you be so focused on the lives of all beings, right, right, but you actually said another dirty word in that statement.
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Hit it, but But's a great word.
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But's a great word when you use it for the right reasons.
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But what you did there?
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exactly what you did there was.
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You said, well, everything's good, but what you just did is, but is a negating word.
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It removes everything that just came before it.
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So you can say you did an amazing job and I'm really happy with what we're doing today.
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But if you can just gather your tools, I'll talk to you in my office in a couple of minutes.
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Oh my God Doesn't work right.
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I think I'm fired.
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But you can do the same thing to your customers.
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You can say, yeah, it's definitely'm fired.
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But you can do the same thing to your customers.
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You can say yeah, it's definitely a concern, but you shouldn't worry about it right now.
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So negate it All right, no longer worried.
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So the thing is in your attention.
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So let's say you're still standing by that panel and you make the noise and the customer asks and you even tell them.
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Well, yeah, no, there are some concerns.
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I'm seeing that one of the breakers is actually melted, but you shouldn't worry about it right now.
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We can get to that later.
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When you go to tell them about it, they, entirely in their mind, have assumed it's not a problem For the next 40 minutes or 30 minutes, however long it takes you to complete this process.
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You're then going to be going into it with the customer already assuming that what you're telling them isn't important, because if the licensed electrician said you won't need to worry about it, that's the statement that applies.
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I got to add something to this.
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Go for it, as long as I'm not cutting you off because I'm taking us down a different path here.
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Just a little bit.
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I'll follow where you're going.
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Go for it.
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What if an electrician was out there today about to present options, or did present options, starting with the top option?
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Hoorah, good job.
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But then used that big B word and said I could see how you would maybe want a lesser, but maybe you don't need need.
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But I want to show you this option because yes, people be using the top option, without even giving the customer the choice, actually just by inserting a butt word you know that actually happened to me once not butts joe so let me tell you the situation.
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So we had a scenario where we were trying to get a it was a water filtration system for my home right and we called Culligan and they came by and this person introduced herself as I am the number one Culligan salesperson in the East Coast, which naturally means you're full of shit no, you're not.
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But the funny thing was is she started showing different options and I'm like, hey, I'm going to see options.
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I'm proud.
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The very first thing was she had three choices.
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She said, well, I made a top option, but I'm certain you're not even going to want it.
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It's dumb, you're not going to like that.
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Exactly.
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I literally was like why would you?
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I even asked.
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I was like why would you show it to me then?
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Don't paint me with that brush and now I was like oh, okay, yeah now I definitely don't want to see it.
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Yeah, that's but the fact was.
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She said but you're probably not going to want to see it, probably not what you want the reality is that could be happening to so many, even by accident, just organically, intuitively, because I know there's a lot of people out there kind of armed with this weapon of having options and having their pricing kind of figured out.
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But if you don't believe in it, if you yourself won't buy your top option, how the hell would they?
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And so that, but might even be just so, so subtle and so insignificant in your mind.
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But in this case, joe, I'd have to agree, I would say it's absolutely decimating to your chances of selling that top option.
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Now, if you don't mind me changing it, I thought of another word that we can avoid.
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Let's go.
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The word if.
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If.
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Now think about it.
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Let's say the customer wants to know, doesn't matter anything.
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It could be like hey, what are we planning on doing today?
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Well, if we can get that wall opened up in time, we probably can get this done.
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Does that communicate confidence?
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No, not entirely we might be able to get that done in time.
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Communicates uncertainty.
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We might be able to do that if we can get the material in time.
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Does that seem like that contractor is in control of the situation?
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No, no, seems like uncertainty for sure.
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True, and it might be you know what.
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That person just might be trying to be more honest by saying well, I may not have everything figured out, it's all dependent on the material.
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But the customer doesn't see it that way.
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They don't see you and your material.
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They see you.
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You're the guy.
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I signed under your name.
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I gave you money.
00:16:22.113 --> 00:16:24.351
This is now your project.
00:16:24.351 --> 00:16:27.753
If the material is not here, that's your fucking problem.
00:16:27.753 --> 00:16:28.855
That's not my problem.
00:16:28.855 --> 00:16:33.190
I paid you, so don't tell me if, tell me when.
00:16:33.190 --> 00:16:35.634
When we get the material.
00:16:37.344 --> 00:16:39.048
Yeah, oh, I like that one.
00:16:39.048 --> 00:16:39.870
Here's another one.
00:16:39.870 --> 00:16:40.894
We're going rapid fire now.
00:16:40.894 --> 00:16:41.294
Busy.
00:16:41.294 --> 00:16:43.673
Busy is another one we talked about a little earlier.
00:16:43.673 --> 00:16:45.311
Here's the problem with busy.