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Welcome to Electripreneur Secrets.
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I'm your host, clay Neumeier, with my partner, joseph Lucani, also known as Joseph the Salesbot Lucani.
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We're here to help you master sales, simplify pricing and deliver premium level service, and that's why we're here five days a week with real, actionable advice to help you with just that.
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As we just gave special mention and Austin, thank you, appreciate you as well.
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Happy Friday.
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We're just seeing that on the live wall, guys.
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If you haven't seen us live, please join our Facebook group and catch us there too.
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But we just gave honorable mention to Justin Goldsboro, who managed to turn out a simple service call in his first week of business into a $6,400 plus club membership win.
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So congratulations again, and Justin just all owed some of the advice that we have here and took action on that.
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As we were just discussing in the pre-show Today, though, today's topics recorded for you live here for the podcast is going through what it takes to become a salesbot like Mr Lucani beside me here.
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Joseph, we got a ton to unpack with you today.
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Are you excited?
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Nervous is all hell, but I'm excited as well.
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It's one of those things where I really truly do feel like I need to tell my story.
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But it's always harder when you're talking about yourself, especially when there's a lot of heaviness to unpack.
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But you know, clay, let's buckle up.
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I want to make sure that I'm willing to bear my soul if it betters the rest of the community.
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Yeah, in our last couple of episodes we've really been talking about the gap between bad, good and great and the actionability required, and I know we're going to touch on this huge, but it really became growth or death for you, right?
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Unfortunately?
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yeah, it really was grow or die.
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There really wasn't another option.
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I was forced in a black or white situation and I chose the road I chose.
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Clearly, I'm here, so it worked.
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Right, and let's just talk about it for a moment.
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Where is here, where are we now, and what makes this journey so noteworthy for our listeners?
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So you're saying the physical.
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Where are we right now?
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Well, the first thing I'm alive, so that means my story worked, I survived.
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But where are we currently?
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Right now, we are leading an industry that has not had any support.
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Right now, you and I are focusing on delivering an ability to help other electricians simplify their prices, master their sales and deliver premium level service.
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We say those three things, but we mean them from the bottom of our hearts, and we both had to walk that path before.
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So for any electrician that's out there, I want you to understand.
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This path isn't easy, but it is the most rewarding path you can possibly take, because everyone wins when you do it for the right reason.
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The reason is the most important.
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Are you doing it because you're trying to make a buck or are you doing it because you genuinely want to serve at the highest level?
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And that's why I feel so honored to be here today.
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Absolutely.
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I love that and digging a bit more into where this journey takes us.
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When you exited your business, what are some of the numbers you were seeing that would make this a journey worth following and advice worth taking?
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Sure, so some of my personal acclimates.
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Yes, sir.
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Yeah.
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So the claim to fame that I had was I was consistently doing over a million.
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I maxed out around 1.3 million out of my service van.
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That was consistent year by year.
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And I was also very consistent in my closing ratio.
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I had dialed into a process that was allowing me to consistently close at an 80% ratio, whether it was an opportunity call or service call, even on demand, even on warranty calls.
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You go into an opportunity where you think that you're going to end up losing and you find an opportunity to make it win.
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But lastly is, my average service ticket was $2,800, meaning that regardless of what our call you sent me to, I was very likely to walk away with at least $2,800.
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That's wild.
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That's really good.
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Do you have in mind a big week where you really knew a holy cow?
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This was massive.
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May of 2019.
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I will say May of 2019 sticks out in particular because that particular I don't remember why it stood out so much, but I remember on that Monday I did a $35,000 day.
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On the Tuesday I did a $70,000 day.
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Then Wednesday I did a $14,000 day.
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Thursday I did a $13,000 day.
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Then Friday I did a $35,000 day.
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Only two of those were pre-scheduled calls.
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Literally, those $70,000 was a pre-scheduled call.
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Everything else was on a service call.
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I really remember feeling like that was the win, because it was something that allowed me to say I did it.
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When people said you couldn't, I didn't think I could do it.
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I always told myself I couldn't do it.
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By following the process, suddenly I became a believer of okay, the struggle stops now.
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Absolutely A.
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I'm impressed, as always, but I work with you every day, as you can tell, there's no shell shock here for me.
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I've already seen the proof.
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I've seen this stuff work.
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Our clients are seeing it work.
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Even our electropreneur listeners are starting to see it work.
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Guys, that's what we're here to share with you today the reasons why and how we got to this place.
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Because it wasn't easy.
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It wasn't easy.
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Let's start closer to the beginning.
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As you said, you didn't always believe in yourself.
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In fact, that can't word was in your mind.
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A lot wasn't it.
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The can't word practically was tattooed across the top of my forehead.
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I guess it depends on what you want.
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Should we start from the beginning, I guess?
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Yeah, give us the backstory, even from you.
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Know what, as a kid, did you know you were going to be an electrical?
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No, no.
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The real realistically what ended up happening was I always knew I was different.
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It didn't matter what it was, where I was, who I was talking to, I was different than that person.
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In my opinion, it felt like not in a good way.
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I just knew that something wasn't right.
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I don't mean to say that that bad talking anyone, I'm just saying it felt it wasn't right.
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I remember going to my father and we have a very unusual relationship, but I approached him at 14.
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I said, sir, what should I do with my life?
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He literally looked me from out ahead and said you're going to be an electrician.
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I was like, yes, sir, that literally was it.
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There was no background in electric.
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He wasn't electric.
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We are a family of white collar professionals.
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It was just you're going to be an electrician.
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Yes, sir, command confirmed, let's go, that's what we're doing.
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And literally, from there I just said I'm going to go to trade school, I'm going to start reading books, I'm going to start going involved.
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And I got into the trade at 14, as soon as I got my working papers.
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Wow, can I stop you there for a second?
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Say, guys, if you're listening to this live, please give us a one in the chat.
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If you had a parent push you into this trade and give us a two if you decided it on your own.
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I would love to hear it.
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Okay, so that says I'm going to do this.
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I'm just going to do it because why?
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What's your reasoning?
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Were you actually that obedient as a kid or did it?
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No?
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no, I was not an obedient child, but I recognized structure.
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Structure was very comforting.
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It didn't matter what kind of structure I weathered it was good structure or bad structure If I knew that there was an order of operations to where things were meant to be.
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Even back then I naturally gravitated towards process and structure and discipline.
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I may not have always rebelled against it Every teenager is going to but I really loved process.
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I was the kind of kid that would take things apart, and you know how.
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Everyone will say that, but I was really taking stuff apart.
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I was taking apart appliances.
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There are probably things in my parents' house that are still just hanging on by, just like the thread of threads, but lasted that many years.
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Wow, okay, and we're going to get a little more into that process piece, I think a little later in this story, and why that stuck with you so heavy.
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But do you remember wanting something outside of electrical for yourself?
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Kind of sounds sad, but I just wanted to be happy.
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In all honesty, there wasn't anything else that I really wanted.
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I didn't care what I was going to do, I just knew that I wasn't happy and I wanted to chase anything that I thought was going to make me happy.
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And I was told you're going to be an electrician.
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And I said, okay, this is a path, there's a structure, I can follow it.
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So, like I went to trade school and went to college, I did the things.
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I worked summers, but the goal wasn't to make money, the goal wasn't to be wealthy, it wasn't for anything, it just I wanted to be happy and I just never was.
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So what were you struggling with at the time that was keeping you from being happy?
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The thing was is that I'm a different kind of person and we'll get into a little bit more why later.
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But the main reason why it came out was I wasn't able to communicate with people.
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If anything, can I just jump into it now?
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Oh yeah, go for it.
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Let's hear it, man, Because I think even what you just said a lot of electricians relate to that.
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I don't know why this trade seems to attract us like the moth to a flame, with communication and maybe social underlying confidence a lack thereof.
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So I'm going to kind of fast forward some information, but then I'm going to put it back as if a oh, if I knew then what I know now.
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So, I'm an autistic person.
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That means I'm someone who has autism and, though I may be, as some people perceive, presenting as higher on the spectrum.
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That's all well and good, but it comes with a lot of difficulties, like a lot of gifts but a lot of difficulties, because if you know what you are, you can plan around it.
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You can prevent, you can perfect techniques, you can get processes, you can do therapies.
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There's things you can do to get right.
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But when you don't know and all you know is I'm just so fucking different than everyone else, I can't talk to people, I couldn't make eye contacts, I was awkward, I had no friends, I had no support, like that's where I was and all I wanted to do was say I just wanted to fit in, I wanted to make people proud, I wanted to feel like I wasn't such a failure, and it was those things that I had in myself.
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It was my own limiting beliefs that I feel that were keeping me down from what I really could have achieved.
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That must have been a struggle.
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It was man, it really.
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It was one of those things where it led me down some very dark paths, but at the same time, it's one of those things where I look back at it as if I didn't go down those paths, I wouldn't be as capable of helping people and prevent them from going down a similar path.
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I want to reach the people who are like me.
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I want you guys to know if you're listening and you feel different.
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I want you to know that success doesn't have to look like what it looks like on social media.
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You can be happy and you can be successful as a neurodivergent.
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You can be happy and successful as whatever you are, it's really what you choose to.
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When you look at yourself in the mirror, you get to decide what you look like.
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I didn't realize that years later, but I want to share that now.
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Yeah, for sure.
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I would relate that to.
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Even some people only want to be a one-man shop.
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There's nothing wrong with that.
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Should you still serve at the highest level?
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I feel so.
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And I think you guys would agree.
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But you don't have to chase revenue and there's definitely a consistent threat of people that reach out who just want to double their numbers because it's sexy.
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But that's not what they want necessarily.
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That could be what the industry wants, what your peers want, what you see people doing.
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That can totally be the Jones's effect happening and, as we say, revenue is vanity and profits are sanity 100%.
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I mean there are so many people who are like I need to sell a million, I need to sell 2 million.
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I mean, think about it.
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Can I just speak to our trade for all you electricians listening out there, we've been brainwashed into thinking all these high numbers should be the minimum.
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I remember when I first started off I was trained primarily by HVAC technicians and all of that just taught me and reinforced in my mind Joe, you're not shit, because all these HVAC guys they're selling $20,000, $30,000 a week.
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But the Electoral Department wasn't selling anything.
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We were selling 2,000, 3,000, 4,000.
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So I thought that was the minimum standard we need to chase.
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And when I eventually got there I didn't realize how far it separated me from the rest of the pack and I was chasing the minimum.
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Yeah, that's crazy.
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Right, it's crazy.
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Yeah, these other trades really blur the lines for us and we get unrealistic expectations.
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So did you always feel that you were going to be a great electrician?
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I know you started to answer that a bit, but tell us a bit more about when you got into it and maybe the reality of how you were feeling as an electrician when you first started.
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When I first started I remember thinking to myself okay, this is going to be an opportunity for you, because I was doing new construction at the time and anyone who's done new construction you know you don't have to talk to other people.
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Really, I mean, you could be set on your own part of the job.
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You're doing this, you're doing that and you really don't run into the general public all that often.
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So I remember thinking this is it.
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I just got to be a really really good electrician.
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I got to just be really good at install.
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I got to dial my install down.
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If I can do install right, I won't have to talk to people and then I won't have to worry about it.
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I'll just get good at this and I won't have to stress about being so socially inept.
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So my desire was to be a really really really good electrician.
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But I mean, anyone who's been in new construction you have to recognize unless you're just some grunt and that's never where you're going to aspire to grow from you're eventually going to have to talk to somebody.
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You're going to have to learn how to lead a job.
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You're going to have to talk to your peers or even more.
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So how are you even going to sell that job.
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You could be the best electrician in the world, but if you can't communicate to people, one, no one's going to want to work with you, but two, no one's going to hire you.
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So I realized really quickly once I reached that skill level where I was able to do the work, I was like I'm still in the same boat.
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I was like now what I have all the skills, why can't I still talk to people?
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So that's what someone was struggling with.
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Huge, huge takeaway there, guys.
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The last I'm trying to think of who I follow online there, but it was a big business article I read and they said you know it's 10% business strategy, 90% strategic empathy.
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That would be a good one.
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It took me a little pause to get that out because it's been a while since I read that, but I've seen that in every corner of every business, of every trade.
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If you don't have that communication piece, this whole thing is hard Cause.
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At the end of the day, you need to relate to the very people you said coworkers, peers, clients.
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It's crazy.
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It's one of those things where and the worst part about it all was I didn't know any better.
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I didn't know.
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I thought there was something genuinely wrong with me, like there was no therapy at the time, I was misdiagnosed, I slipped through the cracks.
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There was no further testing.
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It was it.
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I was high, functioning enough that I was able to pass as neurotypical, and because you can pass as neurotypical, there weren't services that could support you.
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So I was just good enough to blend in, but I wasn't good enough to be fully functional in society.
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So it was like that sweet spot to where I couldn't get what I needed, but I also didn't know how to ask for more.
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Yeah, that's gotta be really tough.
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It wasn't a fun place, man.
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So you hit this wall, you realize, hey, I need to get better with people.
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And yet you're feeling disconnected from people and probably intimidated by that very realization.
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Can you tell us a bit more about that moment and how you begin to overcome this wall?
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Yeah.
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So I learned that I was very.
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I knew that I was a smart person, like it wasn't that I was unintelligent at all, it was.
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I was very good with books and I could learn things really quickly.
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So I said you know, I want to go to college.
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I went to SUNY Delhi.
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For any alumni out there, hey, shout out to that.
00:17:22.984 --> 00:17:25.134
But I remember I went to Delhi and it was a trade school.
00:17:25.134 --> 00:17:26.349
It was primarily focused.
00:17:26.349 --> 00:17:29.012
It was one of the best electrical trade schools that I was aware of.
00:17:29.012 --> 00:17:35.730
And I said you know what, maybe it's that I don't know enough about electric Like that's where my brain was at.
00:17:35.730 --> 00:17:38.153
I was like, maybe I just don't know about electric.
00:17:38.153 --> 00:17:39.631
It's not like I'm going to learn people.
00:17:39.631 --> 00:17:41.130
I didn't know enough about electric.
00:17:41.130 --> 00:17:42.648
So I said you know what I'll do.
00:17:42.648 --> 00:17:44.569
I'll get two degrees.
00:17:44.569 --> 00:17:48.213
I'll get an electrical degree and I'll get a backup degree.
00:17:48.213 --> 00:17:52.994
So I actually have a degree in electric construction, but also in HVAC and refrigeration.
00:17:52.994 --> 00:17:57.413
So that actually turned out to be a major stepping stone for me.
00:17:57.413 --> 00:17:58.635
Though that whole degree.
00:17:58.635 --> 00:18:00.549
I wouldn't be here right now.
00:18:01.393 --> 00:18:03.230
Okay, how was that a stepping stone then?
00:18:04.105 --> 00:18:04.286
Okay.