Feb. 1, 2024

Ep 253 - 1M Launch Series 2024 - Lead Multiplier Formula

Ever felt like you're just a few secrets away from pushing your business over the million-dollar edge? Strap in and join us, Clay and Joseph, as we unveil crucial multipliers for rocketing your enterprise sky-high. Imagine the thrill as we unpack the game-changing power of authenticity and personal growth, guiding you to sturdy footing on your entrepreneurial ladder. We're mixing in a dose of electrician wit with wisdom, sharing those critical moments that transformed our business ventures and providing you with the tools to gracefully handle price objections.

Now, let's face it, customer reviews can make or break a business. That's why we're handing over the playbook for seamlessly netting those golden testimonials—no arm-twisting required. From the psychology behind customer feedback to our fail-safe follow-up techniques, we ensure your company's reputation shines bright. We're here to show you how to turn positive reviews into your business's trusty sidekick, securing customer trust and loyalty without breaking a sweat.

Finally, brace yourselves as we step boldly into the neighborhood, knocking on doors with purpose and poise. Following the wisdom of masters like Alex Hormozi, we introduce our Good Neighbor program—an ingenious way of fostering future customer relationships by offering service with a smile before the sales pitch even enters the picture. Conquer the fear of rejection and watch your client base flourish. Plus, get a sneak peek at our upcoming million-dollar launch, brimming with more strategies to amplify your sales and scale to new heights. Tune in, transform your approach, and start growing that client list with confidence.

Join us LIVE 5 days a week on the Facebook Community page:

https://www.facebook.com/groups/electricpreneursecrets

And see us and our stories and wins at:

https://www.servicebyelectricians.com

00:02 - Multiplier Principles for a Million Dollar Launch

08:52 - Good Neighbor Program and Customer Reviews

15:33 - Knocking on Doors for Future Opportunities

21:20 - Overcoming Fear of Rejection in Sales

WEBVTT

00:00:02.343 --> 00:00:07.233
Hello, hello, hello and welcome back to yet another episode of Electric Purners Secrets.

00:00:07.233 --> 00:00:16.727
This is episode 253, the lead multiplier principles why we needed in this million dollar launch, why we're going to get it and how we're going to do that.

00:00:16.727 --> 00:00:35.712
On this podcast, I am your host, clay Neumeyer, with me, as always, my esteemed co-host, joseph Lucchini, and we are the Electric Purners, a couple of master electricians with business addictions and apparently a podcast addiction, because we keep coming back five days a week to serve you at the highest level and help you.

00:00:35.712 --> 00:00:44.851
So, whether you're driving down the road behind the windshield, or you're at the gym, or you're at the call with the buds in your ears, take this freemium daily coach call and run with it.

00:00:44.851 --> 00:00:49.310
Take everything we give, just promise to take action and report your wins back to us.

00:00:49.310 --> 00:00:51.545
Joseph, how are you doing today, brother?

00:00:52.560 --> 00:01:00.387
I'm doing really, really, really great today, and you know what I actually wanted to ask you a question live to show how great of a day it is.

00:01:00.468 --> 00:01:02.652
Uh-oh, am I on the spot here?

00:01:03.040 --> 00:01:03.865
No, no, you're good.

00:01:03.865 --> 00:01:04.962
It's that.

00:01:04.962 --> 00:01:12.269
The reason why I'm in such a having a good mood is because, remember, when you first started working together, facebook was one of the hardest things for me to wrap my mind around.

00:01:12.489 --> 00:01:12.649
Yeah.

00:01:14.019 --> 00:01:16.930
And now today I'm like oh well, I did the wrong kind of post today.

00:01:16.930 --> 00:01:18.346
Well, I'll switch it tomorrow.

00:01:18.346 --> 00:01:21.028
Hey, clay, should I put up a lightsaber video of myself?

00:01:21.028 --> 00:01:31.004
Or should I post about my magic to gathering addiction and just the thought of being able to be in that kind of space and be so authentically and nerdy yourself?

00:01:31.004 --> 00:01:40.469
Yeah, I want to say first off, thank you for teaching me all the skills that I took to actually get in comfortable enough in this marketplace to where I could even show that kind of nerd flag.

00:01:41.521 --> 00:01:42.805
I could throw a question right back.

00:01:42.805 --> 00:01:45.126
Man, I love that you're throwing the nerd flag.

00:01:45.126 --> 00:01:49.070
Jacob said in class the other day the freak flag, let the freak flag fly.

00:01:49.070 --> 00:01:55.129
Which is a bit of a tongue twister, that alliteration, but like, really, would you want to do it any other way, joe?

00:01:55.959 --> 00:02:07.433
You know, you think about it and when I first started it was like, yeah, I got to make sure people like me, which is that same old childhood fear that has followed me everywhere.

00:02:07.433 --> 00:02:09.866
And now I'm not as concerned about being liked.

00:02:09.866 --> 00:02:14.266
I'm more concerned about who I can help, and I can help more people who are being authentically myself.

00:02:14.266 --> 00:02:17.168
So it doesn't matter if they like me.

00:02:17.168 --> 00:02:22.251
It matters if they're willing to listen, because I have stuff that's good to say, whether they like it or not.

00:02:23.002 --> 00:02:25.967
I love that man and that ties perfectly into our process.

00:02:25.967 --> 00:02:49.086
You know, if we looked at this thing like growth, like getting to the next level, like it's actually a ladder and there's several components to it, that faith in your ability to grow oneself and tell a story of a growing person, not the story of a diminished child or someone who's held down right, like you ever have a friend or someone say to you like, well, I can't do that Because I am this.

00:02:50.503 --> 00:02:57.248
That's a dangerous statement because it's like you're already putting the shackles on yourself, but you're doing it to yourself.

00:02:57.248 --> 00:03:05.806
Any IM statement better be positive, because you're going to manifest whatever that following statement is 100% man, super, super limiting.

00:03:05.960 --> 00:03:12.186
So in this ladder, this million dollar launch ladder that we're building, what's with the alliteration, the tongue twisters today?

00:03:12.186 --> 00:03:14.324
I don't know man, but if you know, what go for it.

00:03:14.324 --> 00:03:16.004
You got to have these components.

00:03:16.004 --> 00:03:26.008
You got to actually recognize and tell yourself a good story, right, you got to be able to be you and for us, we want the foundation of that ladder right.

00:03:26.008 --> 00:03:27.605
Ever climb a big extension ladder.

00:03:27.605 --> 00:03:29.724
Maybe it's a 30 footer and it's just like woof.

00:03:29.724 --> 00:03:31.550
This is kind of sketchy up here.

00:03:31.550 --> 00:03:34.228
If that's not with good footing, what happens?

00:03:35.141 --> 00:03:41.185
Well, my tallest ladder I ever climbed was a 45 foot aluminum extension ladder doing the icing cables on a roof.

00:03:41.185 --> 00:03:47.712
But I can tell you from experience that that was not a fun fall and it's not a fun fall to have.

00:03:47.712 --> 00:03:49.122
So, yeah, you look over.

00:03:49.122 --> 00:03:50.347
You better be sure you're grounded right.

00:03:51.240 --> 00:04:00.992
What better footing and I love the grounding tie Absolutely right Little electrician language in there, but you need the footing because otherwise you're going to fall, guys.

00:04:00.992 --> 00:04:11.314
So what better to weigh than to have great, authentic footing in your business and being able to wholly represent yourself while you do the thing you love.

00:04:11.314 --> 00:04:17.238
Not to get it too confused and we got a big topic, so I just got to shut up with this.

00:04:17.238 --> 00:04:27.379
Anyway, I'm not going to sit here and fly the flag or chase your passions and this and that, but you ought to tie a passion into what you're doing so that you can speak to it like we do.

00:04:27.379 --> 00:04:30.129
We're not super humans, we're just people.

00:04:30.129 --> 00:04:33.708
I've got flaws, joe's got flaws.

00:04:33.708 --> 00:04:34.750
We're not perfect.

00:04:34.750 --> 00:04:39.379
We're just representing ourselves in a way that says you know what freak flag flying?

00:04:39.379 --> 00:04:50.168
We're doing this anyway, we're going to put our best foot forward and that ties perfectly into what we're talking about today and that's this lead multiplier, this impact that we want to have in our business.

00:04:50.880 --> 00:04:57.199
Yesterday we talked a bit about the objections and a couple of the common ones and really helped bash those down a bit.

00:04:57.199 --> 00:05:03.379
Guys, if you didn't get the value price, objection, value piece, that guy that we give away for free.

00:05:03.379 --> 00:05:08.072
You can go ahead and comment on this podcast in the Electricpreneur Secrets Group.

00:05:08.072 --> 00:05:10.379
Still, just throw a one in the chat if that's easier for you.

00:05:10.379 --> 00:05:16.379
Last thing we want to do is have you distracted driving or, you know, getting distracted from your work, trying to type a big message?

00:05:16.379 --> 00:05:17.985
So it can help you with that.

00:05:17.985 --> 00:05:21.088
But all of that leads us to a sale.

00:05:21.088 --> 00:05:26.379
When we make a sale, we want to multiply the sales, or at least the opportunities.

00:05:26.379 --> 00:05:28.367
What are some ways we could do that, joe?

00:05:29.562 --> 00:05:31.360
Well, I mean there's a couple of different opportunities.

00:05:31.360 --> 00:05:35.110
When you're talking about multiplying your sales, it could be the expanding the leads from it.

00:05:35.110 --> 00:05:37.345
It could be offering options on it.

00:05:37.345 --> 00:05:40.012
It could be going and doing better good neighbor policies.

00:05:40.012 --> 00:05:41.262
It could be following.

00:05:41.262 --> 00:05:42.788
There's a lot of different options we can take.

00:05:44.101 --> 00:05:49.033
Right off the bat, because we're a new company, a big R word comes to mind Reviews.

00:05:49.033 --> 00:05:50.564
I want to get some reviews.

00:05:50.564 --> 00:05:54.689
That's going to help us on our just free Google at this point.

00:05:54.689 --> 00:05:58.209
And, by the way, just a reflection moment, if I can.

00:05:58.379 --> 00:06:11.052
I know I'm kind of ADD here a bit, but, dan, the last interview we did with our client who did the million dollar launch last year and proved this whole theory to be quite productive, is now smashing.

00:06:11.052 --> 00:06:13.505
He's smashed two program records now.

00:06:13.505 --> 00:06:20.221
In the last week he just had a completely organic week Register in.

00:06:20.221 --> 00:06:26.052
I want to say it was about $172,000 in sales from his van personally.

00:06:26.052 --> 00:06:31.357
That's amazing, right, and that is in itself also proof of this concept.

00:06:31.357 --> 00:06:43.970
This lead multiplier, because you know what reviews are a huge piece of that and getting those referrals from his referral partners are a huge piece of that and, like you said, even the good neighbor program is going to be a huge piece of that.

00:06:43.970 --> 00:06:53.002
So, joe, what can we give away to help people with the first one, the review piece, how can we make sure we got, you know at, more reviews than the average bearer, let's say?

00:06:53.002 --> 00:06:58.737
I mean I tend to believe that we should be able to get at least six out of 10 and aim for eight out of 10 reviews.

00:06:58.737 --> 00:06:59.360
What are your thoughts?

00:07:00.062 --> 00:07:08.521
I think that's actually very sustainable, provided that people are willing to do one thing, and that is ask for them, like actually ask for them, believe it or not.

00:07:08.521 --> 00:07:22.653
The reason why the stats are so skewed is because it takes into account the amount of zeros that you get with them, where people don't even ask, or they wait for the customer to volunteer something, or even they shakily ask.

00:07:22.653 --> 00:07:27.949
Once the customer says, yeah, I'll do it, you email it over and then they just never do anything with it.

00:07:28.982 --> 00:07:34.379
Our method is very, very different because it's meant to get a result immediately.

00:07:35.386 --> 00:07:36.994
Yeah, I like that.

00:07:36.994 --> 00:07:42.398
So you're saying one of the biggest piece of advice you have for getting reviews is to actually ask.

00:07:43.932 --> 00:07:47.175
Yeah, it's the craziest thing, because people are like well, how do I get more reviews?

00:07:47.175 --> 00:07:53.134
And every angle it's like I want more Google, I want more Angelist, I want more Yelp, I want all these reviews.

00:07:53.134 --> 00:08:00.158
So, okay, well, think about if you were the customer, how would you go about writing a review for someone?

00:08:00.158 --> 00:08:03.177
Well, typically it's gonna go to my email.

00:08:03.177 --> 00:08:08.774
So I have to remember and I've got to eventually open that email that I never really look at anymore because I'm always on social media.

00:08:08.774 --> 00:08:10.795
So I got to remember to go to my email.

00:08:10.795 --> 00:08:32.859
I've got a hope that you actually sent it the way you said you were going to, that I could then access it, that I don't have to go to multiple landing pages, that I don't need to go find my password for oh yeah, I haven't logged into Angelist and God knows how long I got to find my Angelist password go into that, re-log into it and then post review in hope that there's no technical issue.

00:08:33.570 --> 00:08:34.553
You just put me in overwhelm.

00:08:35.450 --> 00:08:43.993
Exactly, and that's the thing your customer is in that place and yet we wonder why they don't do it Even further.

00:08:43.993 --> 00:08:46.178
We haven't even gotten it to load.

00:08:46.178 --> 00:08:51.894
Let's say that eventual site that you want them to put the review on has any sort of technical issue.

00:08:51.894 --> 00:08:56.953
What level of troubleshooting do you think your customer is willing to do in order to write you that review?

00:08:57.789 --> 00:09:00.278
Man, any bump in the road is just a complete abandonment.

00:09:00.870 --> 00:09:02.014
Complete abandonment.

00:09:02.250 --> 00:09:21.336
In fact, did you know and I'm just gonna relate something outside like in e-commerce, where people buy things from stores, there's an overall 70% cart abandonment rate, and that was for things they wanted that they hadn't received yet They've already got the goods and now you're asking for a review.

00:09:21.336 --> 00:09:25.940
How high on this is the priority list of their life, really?

00:09:26.789 --> 00:09:35.354
It's not, but there are some ways that we've learned through experience that you 100% can get a review without being pushy.

00:09:35.354 --> 00:09:37.817
Okay, can I dig into it at all?

00:09:37.817 --> 00:09:39.431
Yeah, man, let's hit it All right.

00:09:39.431 --> 00:09:51.330
So, following the typical procedure, I'm just gonna piggyback off of that, which is, you've asked the customer for the review, right, and then you say what the typical customer's gonna be like.

00:09:51.330 --> 00:09:52.374
Yeah, email it over to me.

00:09:52.374 --> 00:10:08.538
That's where we differ from there, because what we've done is you went and figured out okay, if I was the customer doing it, I'd wanna know where I could log in, so I would have had every single link to every place I would have wanted them to have a review.

00:10:08.538 --> 00:10:14.836
I'm already practiced in writing these reviews and knowing how to access these sites, so there's no technical issue on my end.

00:10:14.836 --> 00:10:20.392
And when the customer says, yeah, I'd be happy to just email it over, you know what I appreciate.

00:10:20.392 --> 00:10:21.756
You be willing to take that step for me.

00:10:22.169 --> 00:10:27.351
But I wanna make your life even easier, so to do so, I have actually already printed everything out here.

00:10:27.351 --> 00:10:28.696
Where would you wanna put it?

00:10:28.696 --> 00:10:30.321
You wanna go and Google?

00:10:30.321 --> 00:10:31.455
Okay, let's click here.

00:10:31.455 --> 00:10:32.951
All I gotta do is put in your information.

00:10:32.951 --> 00:10:34.831
Great, no problem.

00:10:34.831 --> 00:10:39.865
And if they don't want to sign into it, not a problem.

00:10:39.865 --> 00:10:44.642
Would I have your permission if we just wrote something out that I could copy it and put it on your behalf?

00:10:44.642 --> 00:10:48.464
Great, if nothing else, bare minimum.

00:10:48.464 --> 00:10:51.441
Could I open up my company website and you just swipe five stars?

00:10:51.441 --> 00:11:01.701
They've already said yes to your face, but they were not expecting you to have it right there available.

00:11:01.701 --> 00:11:08.421
Almost everyone says yes because they don't want to say no to your face, because that would be rude.

00:11:08.421 --> 00:11:18.640
But what are the odds that, after saying yes to your face, smiling at you, that if you pulled it out immediately they wouldn't have to eat their words, and then just do it?

00:11:19.875 --> 00:11:23.403
Yeah, man, of course Proper preparation prevents piss-poor performance.

00:11:23.403 --> 00:11:24.659
This is you being prepared.

00:11:24.659 --> 00:11:26.903
But do you think it's also another pee word?

00:11:26.903 --> 00:11:28.360
Do you think that's pushy at all, joe?

00:11:29.383 --> 00:11:29.823
You know what.

00:11:29.823 --> 00:11:32.363
It depends on the motivation that goes behind it.

00:11:32.363 --> 00:11:39.142
Because, let's say, someone were to come by and I ask you for a review, and you said, yes, I'll write you a review.

00:11:39.142 --> 00:11:42.562
Well, my goal is to make it easier for you, right?

00:11:42.562 --> 00:11:45.538
Well, the first thing is I'm like, oh, you don't have to do that.

00:11:45.538 --> 00:12:05.423
Well, I completely understand why you say that, but if you think about it, in order to write me a review, you've got to go to your email, you've got to load it up, you've got to find where it's going to be, whatever kind of passwords need to be there, and then eventually, it's got to be on your mind to do I'm here to take things off your plate, not add things to them, is it wrong?

00:12:05.423 --> 00:12:08.679
I mean just want to make your job a little bit easier, since you said you were already going to do this.

00:12:09.894 --> 00:12:09.936
No.

00:12:11.254 --> 00:12:26.322
So if they say no from there like, hey, I'll just get to it later, that's their way of saying no, yeah, and you can assume they're not going to leave you a review then and the pushing us can stop, unless you want to make a follow-up call maybe three days in the future, doing a happy call about their experience.

00:12:26.394 --> 00:12:29.643
Or if you got a CRM, let your follow-up emails try to handle it.

00:12:29.643 --> 00:12:32.782
They'll be annoyed by it Eventually they'll block you or they'll do the thing.

00:12:32.782 --> 00:12:40.462
But assuming you've got a repeat client here and you followed the loop method and everything we're doing, I'm assuming we're going to get eight out of 10 reviews.

00:12:41.215 --> 00:12:42.821
And that would make a lot of sense.

00:12:42.821 --> 00:12:51.938
And when you want to go through and track it, we would get between six to eight percent, or sorry, six to eight out of 10 would be the people who would accept the reviews that we present them to.

00:12:51.938 --> 00:13:09.701
So really, if they said, yes, I will, they've already got that first mental commitment and by you simply having it, following their yes, the reasons, they could say no become very low and therefore you're likely to succeed.

00:13:10.595 --> 00:13:13.379
And let me just ask a quick question and we can wrap reviews up.

00:13:13.379 --> 00:13:15.621
I think this is pretty cut and dry.

00:13:15.621 --> 00:13:41.639
Honestly, if you're out there and the listeners who are with us right now, right, you're out there, you've seen the Google listings, you're counting the reviews, you've seen that one with maybe it's 199 in your area, maybe they're up to 400, maybe it's 550, because you're next to a, mr Sparky, you ever wondered what it would be like to be the top dog, right?

00:13:41.899 --> 00:13:42.701
Yeah, yeah.

00:13:43.674 --> 00:13:54.909
Ever think about that impact it would have, the smile it would put on your face to know that you've got the most five star or very close to 4.9 star average over 500 reviews.

00:13:54.909 --> 00:13:58.923
This comes back to like that endurance race thing.

00:13:58.923 --> 00:14:07.948
It's just like the sales how this adds up, like it doesn't matter if someone else has 300 because they've been in business for seven years, getting two out of 10.

00:14:07.948 --> 00:14:11.144
Waiting for the email to do the work.

00:14:11.144 --> 00:14:19.229
Imagine that race in just a year or two if you're getting 6 to 8 out of 10, 60 to 80% conversion on your reviews.

00:14:19.229 --> 00:14:22.744
Doesn't that help people connect and to drive this home?

00:14:22.744 --> 00:14:31.455
Doesn't that increase the odds that people say the exact things you want your next client to read and hear in that review and help you with your sales?

00:14:32.457 --> 00:14:33.982
You're speaking to your target audience.

00:14:33.982 --> 00:14:39.164
So, as a fact, you're also keeping it within the community that you're hoping to serve best.

00:14:39.164 --> 00:14:47.966
Because by using those specific keywords like play in Joe were phenomenal, I installed my new whole home automatic system and Thanksgiving was saved.

00:14:47.966 --> 00:14:52.514
And now, boom, we have someone specifically saying they're the people to go to.

00:14:52.514 --> 00:14:55.356
All right, I want to work with this 100%.

00:14:55.476 --> 00:14:56.178
It's a no brainer.

00:14:56.178 --> 00:15:00.720
I'm going to ask for reviews every time, as you should In this million dollar launch.

00:15:00.720 --> 00:15:04.404
The other piece we wanted to tie into this, one good neighbor program.

00:15:04.404 --> 00:15:12.682
Now, we've done whole episodes on this before, but it belongs here in this launch, because the other thing I'm going to do, you're going to do, is the good neighbor program.

00:15:12.682 --> 00:15:17.255
Why wouldn't we Granted?

00:15:17.255 --> 00:15:21.043
Some of the objections you hear are like well, you know, that takes time.

00:15:21.043 --> 00:15:23.807
Or well, it says no soliciting in this neighborhood.

00:15:23.807 --> 00:15:26.999
Well, you're not supposed to solicit in this state.

00:15:26.999 --> 00:15:31.086
You hear different things but like define soliciting for one.

00:15:33.356 --> 00:15:36.224
So the goal is I'm going to show up to try to sell you something.

00:15:36.224 --> 00:15:38.679
Yeah, and that's not what we're doing.

00:15:39.514 --> 00:15:41.903
I'm really knocking on your door to do one of two things.

00:15:41.903 --> 00:15:52.086
It could either be hey, I'm doing an installation next door and I just wanted you to know that if I need to move my van, or I had any garbage and blew over, I just want you to know that you can give me a call.

00:15:52.086 --> 00:15:53.498
I can come by and address it for you.

00:15:53.498 --> 00:15:57.918
It's one avenue, yeah, when this second was I just did.

00:15:57.918 --> 00:16:07.047
I just finished working for John across you know the one in the red house and he thought that after working with us, that it'd be a good idea that introduced myself, just in case you ever needed an electrician.

00:16:07.047 --> 00:16:09.962
Would you like a card, just so that we can get in contact for the future.

00:16:10.996 --> 00:16:12.019
I'm not selling you nothing.

00:16:13.514 --> 00:16:17.159
It's a convenience factor and I actually love I said this before.

00:16:17.159 --> 00:16:18.224
We've showed this in a class.

00:16:18.224 --> 00:16:21.475
One of our students actually one of our partners in this shared it with us.

00:16:21.475 --> 00:16:23.475
It's a Hormozi.

00:16:23.475 --> 00:16:27.033
If you guys are fans of Alex Hormozi, I'd all listen to.

00:16:27.052 --> 00:16:27.495
This guy's awesome.

00:16:27.495 --> 00:16:36.475
He's clearly doing great things and gives away as much as we do, so it's inspiring to see that level of of just care to his audience as well.

00:16:36.475 --> 00:16:43.433
But he does this video where he's making like a million dollar trash company Very similar kind of to what we're doing.

00:16:43.433 --> 00:16:44.948
But he does the Good Neighbor program.

00:16:44.948 --> 00:16:48.475
He doesn't call it that, but he knocks on the neighbor's door anyway.

00:16:48.475 --> 00:16:55.908
Hey, I'm taking out the trash for the Johnson's and I just thought, since I'm coming by and since I'm here, maybe I could take your trash too.

00:16:57.456 --> 00:16:59.561
It's just really funny and oversimplified.

00:16:59.561 --> 00:17:05.984
But they do one portion where he gets just a door slammed in his face and it's the best thing I've ever seen.

00:17:05.984 --> 00:17:07.490
Joe, I love it.

00:17:07.490 --> 00:17:08.454
I absolutely love this part.

00:17:08.454 --> 00:17:16.406
It's just like pauses, right, and there's snow blowing in the hallways in an apartment building and it's like God, that was cold.

00:17:16.406 --> 00:17:17.517
But you know what?

00:17:17.517 --> 00:17:22.407
I am 0% poorer and now I'm going to go to the next door and I'm going to knock on that too.

00:17:22.407 --> 00:17:23.096
Why?

00:17:23.096 --> 00:17:25.304
Because maybe they need their trash taken out.

00:17:25.304 --> 00:17:27.281
You don't know.

00:17:27.281 --> 00:17:32.744
You will seize exactly 0% of the opportunities you don't try for.

00:17:33.928 --> 00:17:38.494
They know, and it's craziest thing because people like looking for excuses to not do it.

00:17:38.494 --> 00:17:45.515
So, like when I first started doing the Good Neighbor program, I remember looking at the driveway and being like is there anyone home?

00:17:45.515 --> 00:17:47.494
All right, no one's home, maybe I'll knock.

00:17:47.494 --> 00:17:49.021
Oh, no one's home.

00:17:49.021 --> 00:17:51.515
Just like I thought, all right, I'll leave the door hanger and then go by.

00:17:51.515 --> 00:17:52.686
Oh, that person looks mean.

00:17:52.686 --> 00:17:53.515
Yeah, I'm not going to talk to them.

00:17:53.515 --> 00:17:59.223
But the fact is is that you just need to knock because you're not.

00:17:59.223 --> 00:18:02.430
You're literally not selling them anything.

00:18:02.430 --> 00:18:09.140
You're going there to say I'm trying to give you something in case you need it in the future, free of charge.

00:18:09.140 --> 00:18:12.201
Here you go, that's all I'm doing.

00:18:12.201 --> 00:18:16.267
Is it wrong of me to want to just check and see if you have an electrician for the future?

00:18:18.252 --> 00:18:25.496
Even at the very least, in like the worst case, there was some shred of evidence, some memory right.

00:18:25.496 --> 00:18:29.251
You caught them at a bad time even, and later on they need an electrician.

00:18:29.251 --> 00:18:36.334
They're still going to recognize another moment that they saw Service Loop Electrical.

00:18:36.334 --> 00:18:38.160
It's still going to be another drip.

00:18:38.160 --> 00:18:43.819
It's still going to be another little addition, no matter how small that is, to their reasons to call us.

00:18:43.819 --> 00:18:46.976
We worked in their neighborhood.

00:18:46.976 --> 00:18:48.259
We worked for John already.

00:18:48.259 --> 00:18:49.652
We already did the thing for him.

00:18:49.652 --> 00:18:51.617
It wasn't a good time for you, I get.

00:18:51.617 --> 00:18:52.931
It Doesn't mean you wouldn't call us.

00:18:52.931 --> 00:18:56.962
It's a live drip campaign.

00:18:56.962 --> 00:18:58.346
I absolutely love it, man.

00:18:58.346 --> 00:19:00.498
So here's the thing we're running low on time.

00:19:00.498 --> 00:19:07.328
We got to crank out a couple of action items, obvious ones, I'd say, today, but why don't you go ahead and kick one off?

00:19:07.328 --> 00:19:08.172
I'll take the second one.

00:19:08.913 --> 00:19:09.154
Okay.

00:19:09.154 --> 00:19:16.194
So in both situations, they're really only hindered by your commitment to doing them.

00:19:16.194 --> 00:19:32.519
No matter how effective the program is, you not taking the first step immediately tanks the entire process, whether it's I don't want to ask you the review because that might be pushy, or I don't want to knock on the door because that might be soliciting, I don't care.

00:19:32.519 --> 00:19:35.512
You have to do one of them at least.

00:19:35.512 --> 00:19:40.864
So say to yourself what am I losing by not doing this thing?

00:19:40.864 --> 00:19:45.826
And usually what it is is I could have gotten a review for free.

00:19:45.826 --> 00:19:49.398
I could have gone and gotten a lead for free.

00:19:49.398 --> 00:19:59.575
I could have built a hundred thousand dollar lifetime relationship, client relationship for free, and I chose not to do it because I was chicken.

00:19:59.575 --> 00:20:01.984
That's really what it comes down to.

00:20:02.686 --> 00:20:04.231
And you'll never know you can do it.

00:20:04.231 --> 00:20:11.799
The only thing you will know is the price of the SEO and the paper click and all the marketing additional investments you'd have to do.

00:20:11.799 --> 00:20:14.798
But, as you know, we're trying to do this as organic as possible.

00:20:14.798 --> 00:20:31.116
So, in this million dollar launch, what would be wrong of us To want to collect as many reviews as possible and talk to as many new friends as possible, especially where we have the leverage of knowing what's probably wrong with their system, being that it was built by the same builders that John's house was?

00:20:31.858 --> 00:20:37.192
When you have aluminum wiring there and the whole house was cookie cutter in the same development.

00:20:37.192 --> 00:20:42.919
They likely have the same panel and the same service and the same backstab outlets and the same aluminum wiring.

00:20:42.919 --> 00:20:45.346
Why wouldn't you help them?

00:20:45.346 --> 00:20:53.282
That's actually more of a disservice, because if you really cared about your clients and you really cared about their neighbors, you wouldn't even warn them.

00:20:53.282 --> 00:20:55.954
Yeah, what does that say about your commitment?

00:20:55.974 --> 00:20:56.477
to your safety.

00:20:56.477 --> 00:20:59.191
Yeah, it's massive, massive man.

00:20:59.191 --> 00:21:01.176
Hey, yeah, dude, we only do one action.

00:21:01.176 --> 00:21:02.651
I know I completely got lost in that.

00:21:02.892 --> 00:21:04.098
So passionate about this.

00:21:04.098 --> 00:21:06.190
We did the basic one and we're on the T3.

00:21:06.190 --> 00:21:06.854
We did the all-star.

00:21:06.854 --> 00:21:08.585
Unless you want to pass it to me, I happy to take it.

00:21:09.288 --> 00:21:10.653
You know what I'm gonna do something.

00:21:10.653 --> 00:21:15.153
We've never done this one before, I think I think, well, maybe a brighter day call process.

00:21:15.153 --> 00:21:18.441
Anyway, I want you to smile and enjoy it.

00:21:18.441 --> 00:21:22.019
Gosh, is that ever hard?

00:21:22.019 --> 00:21:28.352
I know that there's nerves around this, but let's talk about where those nerves are related to, for a moment, this fear of rejection.

00:21:28.352 --> 00:21:32.325
You're not asking for anything, you're giving a convenience.

00:21:32.325 --> 00:21:36.722
You're literally conveniencing them by letting them know.

00:21:36.722 --> 00:21:41.430
Hey, I know how hard it is to get an electrician these days, so I just wanted to pop by and introduce myself.

00:21:41.430 --> 00:21:43.401
Let you know that we just served John.

00:21:43.401 --> 00:21:46.554
If you need anything, fans in the way, whatever you need, I'm here.

00:21:46.554 --> 00:21:47.234
Here's my number.

00:21:47.234 --> 00:21:47.777
Give me a call.

00:21:49.220 --> 00:21:50.892
Isn't it nice to make new friends?

00:21:50.892 --> 00:21:58.720
I recognize that, post COVID, this is less and less common of a tonality, right Of an intention behind people.

00:21:58.720 --> 00:22:02.316
To meet people in person is like super nerve wracking.

00:22:02.316 --> 00:22:09.640
Smile when you do it, just like answering the phone when people answer the door when you ask for a review.

00:22:09.640 --> 00:22:11.613
It's pushy if you believe it is.

00:22:11.613 --> 00:22:13.159
So don't be pushy.

00:22:13.159 --> 00:22:20.250
Smile and think about the joy you've brought to someone, the joy you intend to bring someone and the care that you have for them.

00:22:20.250 --> 00:22:21.836
I think that'll go a long way, joe.

00:22:22.959 --> 00:22:23.721
I would agree with you, brother.

00:22:24.171 --> 00:22:30.132
All right, this has been another episode of Electric Pinner Secrets, episode 250 3.

00:22:30.132 --> 00:22:43.030
When do we stop, I don't know, and we just keep going, but we're here five days a week to help you master your sales, simplify your pricing and deliver premium level electrical service, and tomorrow will be no exception, as we're shifting gears.

00:22:43.030 --> 00:22:48.796
We've almost got our whole process locked in in this million dollar launch, so stick around and watch us scale this beast.

00:22:48.796 --> 00:22:50.180
We'll talk to you soon.

00:22:50.180 --> 00:22:51.718
Can't wait to see you then.