Nov. 28, 2023

Ep 209 - Making The Service Loop Work For You

Ready to supercharge your business growth? Jump right in with us, your hosts, Clay and Joseph, as we embark on an enthralling journey exploring the "service loop" and its undeniable role in customer service and retention. Welcome to Articulation Tuesday. We're not just talking advice here, but proven strategies that lead to real-world results. Just ask our listener who's riding high on a $19,000 sale, all thanks to applying our techniques.

Our mantra? Problems are opportunities. Don't believe us? Hear our tale about how solving a client's issue led to discovering water damage - and the rewards that proactive action brings. Learn from our interviewee who found success in the market not by slashing prices, but by offering premium services. Remember, it's not just about listening, it's about taking action. So, when you hit that big win, don't forget to share it with us and let's celebrate together. Prepare for a rollercoaster of learning, action, and success.

Join us LIVE 5 days a week on the Facebook Community page:

https://www.facebook.com/groups/electricpreneursecrets

And see us and our stories and wins at:

https://www.serviceloopelectrical.com

00:02 - Maximizing the Service Loop

12:05 - Benefits of Taking Action, Solving Problems

17:13 - Share Your Wins and Get Congratulated

WEBVTT

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Hello, hello, hello and welcome back.

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This is another episode of Electricpreneur Secrets, the Electricians podcast, and we're actually taking a new run at things.

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Joe, we're spicing it up a bit before the new year.

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I'm calling this Articulation Tuesday.

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What do you think about that?

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How about?

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Every Tuesday when we show up, we show up with helpful techniques to utilize with, like objection handles, sales process, getting deeper with clients and articulating your value and, especially today, like making the service loop work for you.

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How does that sound?

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I mean, I got no objections to it.

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Why the heck not right?

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If we can add a little more value and he's a sprinkles we can do what we've done to do it.

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Awesome brother, awesome man Looking forward to this one and everyone coming forward, as always.

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I am your coach, clay Neumeier, with me, my esteemed co-host and coach Joseph the salesbot Lucani.

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Joe, would you remind us why do they call you that?

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So salesbot's a name that's followed me forever being on the spectrum.

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I tend to be a little robotic, but the main reason why it stuck with me was I have the ability of storing information in my brain and, unlike anyone that I've ever met before who's neurotypical, and I take that information and I'm able to somewhat download it into the minds of all our clients, with all the lessons that we teach, with everything being as granular as it is.

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Love it, man, Love it.

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Great description.

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And this is, guys, if you're with us live right now, if you're watching or listening to the replay on your favorite podcast channel, this is our freemium program and it's literally here to help you as we give all of the electric printer secrets away.

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The irony is there are none right.

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We're giving you everything, all of these strategies, so what we want you to do because this costs you nothing is just to take action.

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Right, Take everything we give and just promise to take action.

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And how you can make this a fair exchange is by reporting back to us with your wins.

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Let us know how it's going for you.

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I know there are a ton of people out there right now providing six options under our guidance, and we would love to hear your stories.

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In fact, one of our listeners just reported back a pretty big win.

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Joe, Do you want to speak to that one?

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Yeah, no, we had gotten one of our hopefully soon to be clients reaching out to us saying hey, I've been listening to your podcast.

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Things have been going really well.

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I hadn't done options really prior, more than the good, better, best method that a lot of people have tried.

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He ended up presenting six different options and, if my numbers are correct, I believe it was a $19,000 sale.

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It was his first platinum ever, which was really really impressive.

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But what stood out wasn't the dollar amount, it was the fact that someone was like I'm willing to try something different than what I've normally done.

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I'm willing to commit to a process that I've only heard through a podcast and find direct results that lead you to your biggest or highest ticket sale you've ever gotten, just from a premium podcast.

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That's what I thought was a really big win out of all this.

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Love it, man.

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Definitely a demonstration of taking action.

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One little correction, though I mean with with what we've just said in this mindset, like he's already a partner to us, right?

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This is the freemium program.

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So well done, sir, and keep going and keep going.

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Take all of this again, take everything we give, just promise to take action.

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Here's how people are making the service loop work for them.

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They're tuning in.

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Often, right, our biggest winners tend to be people that listen every day, and so what we're going to do, as we mentioned, there's a few changes coming down the pipe to make this more productive for you.

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It's trying to keep these episodes a little more concise, a little more direct to the point, a little punchier, so you can get that value and really that sort of one thing each day that you can take, and hopefully at a healthy dose, while you're in the hot seat of your van getting ready for your next call or getting ready for your first call of the day, just like our 75e hard challenge.

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We want to be here to motivate you and get you those big wins so you can report back and keep feeding this big energy that's absolutely changing an industry right now, making the service loop work for you.

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Let's get right to it.

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All right people Recognize that service loop is an electrical term.

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It wasn't just sort of a Implication of extra wire in a box, though, or a little drip loop out of service, or In many of the industrial facilities and projects I worked on, we leave tech loops a service loop so that you could maybe pull a device and have a maintenance Task associated with that, where it's easy to put that back in service loops actually a double entendre for my French friends Right, which means there's a second meaning to it, and what that meaning is is it's leaving that little bit extra for future Serviceability, and isn't that what we're trying to do with every client?

00:05:04.245 --> 00:05:16.699
Joe, I really agree with that and adding to it, it's, it's, almost, it almost ties in directly with our like, our club memberships and our Our lifetime question guarantees.

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Because when you keep leaving these breadcrumbs and the customer are feeling happier and like they've gotten more from the exchange, there's almost a sense of obligation that comes from it with a like wow, I went with you and you did all this for only this.

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Okay, I'll use you next time.

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And they just keep coming back and coming back and coming back.

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So they get served, you get to have a profitable business.

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Everyone wins.

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I.

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Love that man and part of that service loop is recognizing that, from the moment a client is trying to find an electrician, trying to gain the awareness of someone who can solve their problems, most of us know they're already encountering issues, usually to do with time, delay and effort and sacrifice, like what's the number one thing that comes to mind, joe, when you think of someone trying to start phoning and finding an electrician to solve a problem today for them.

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Oh, Well, anyone who's actually tried calling someone today, like I've called people for same-day service Very rarely does anyone ever answer like that's the first thing.

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Do they answer?

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Second, when they do answer, do they sound like they care?

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And If you can find someone who does answer, who does sound like they care, are they available to help you in the time frame that you need to buy?

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That's why I yeah, I've really come to the conclusion that those that teach customer service always end up finding the lack thereof.

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Yeah, it's a bit of a curse, right, you see?

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it everywhere.

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I think you were mentioning it again earlier before the show, a recent experience and it just keeps happening.

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Right, and it's also the reason that we've advocated so many times for paying for a premium service provider.

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Pay for it because what you learn just in the exchange, just from paying attention, yep is worthwhile in your endeavor, in your business and in your growth to keep providing that full, that complete service loop for your clients.

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Yeah and if I could speak to that.

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I made it a point that I hired one of the most, and I'm not saying this as a brag.

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I'm saying I've hired one of the most expensive people to do my HVAC and plumbing in my home, specifically just so that I can have the ability of saying what am I not doing enough of?

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What could I do more of?

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What's working in the industry, what's not?

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If I can be plugged in to the top performers in the country and I can have them actively working in my own home, I Wouldn't that be technically C money that you're investing?

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Totally, and by C money, joe's just meaning, if you haven't got the reference there's a money, b money and C money.

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C money is the investment in yourself.

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So it's not just the investment in your house that he's speaking of.

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It's what will I learn from this Exactly?

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Grow from this experience.

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Right, even just talking to a tech trained by a premium service provider, you'll learn things as a leader of how to train that person.

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Hmm, so so impactful.

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So it's not just the recognizing, though, of what premium service is or isn't, it's not just having this newfound awareness of everyone who really is dropping the ball on customer service.

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It's also you actually doing it and recognizing that, from marketing to actual exchange and fulfillment of your promises, their expectations, a Lot of us are dropping off right there, and that's the last time they hear from us for a long time.

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It's very important to know that this service loops got to be a complete care package and what happens is after you do a complete loop, you can almost imagine it just a little swivel after that.

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It's just little bumps where we're touch, touch, touch, touch, touch, repurchase.

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They'll never have to go through this full loop of developing trust and and not knowing who to get help with ever again.

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If you treat them right.

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But it's in the treating them right, especially after the sale, when no one expects to have any more transaction necessarily in each engagement, that's where I think a lot of this service counts and where you can really spot the knot, if that makes sense, joe.

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Spot the knot.

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I like that phrase Okay maybe that's a doctor Seuster.

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Yeah, no, I Bring in the Seuss.

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I love it.

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So at the end of the day, wow, I'm just really sitting with that one because I like that so yeah.

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Yeah, no, I was gonna say if you're in that situation where you're exposed to what good service is supposed to be like, then you'll often find where it's not.

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That makes a lot of sense.

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I like it.

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I know this isn't marketing Monday necessarily, but to insert this thought to and really complete this for people who haven't maybe thought of it like this before you are marketing the problem that you want on the call, right?

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Yeah?

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So even I challenge you guys, as a solution to the problems that you're facing in your business today, ask yourself how can I market or remark at a scenario to cause a different outcome?

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How can I get a different type of client on the phone?

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How can I cause my current clients who are taking care of to get back on the phone?

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How can I begin to solve problems that revolve around the trust in my market?

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By pre marketing that and pre-articulating they'll tie it back to articulation Tuesday those exact pain points or seasonal needs that I want to solve.

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And the more you focus on that and recognize that marketing is a tool on your belt as well that you can actually drive the type of lead that you want, the more you're in tune with that, the better off this service loop will be, because what you'll need to do is actually be more in tune with every Customers needs, desires and problems to accomplish that than you ever have been before.

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Joe, did that sound complicated as shit or what it did, but I understood where you're coming from.

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It's all good.

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Okay, so let me add some icing on the cake to help this.

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We've talked about this before, but in this context it's important to continue to monitor the pains that your customers are having Right.

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Just because you solved an initial problem doesn't mean they're out of pain.

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Likely they have new pains, or because you've solved that for them, there's new ways that they could even imagine you working for them.

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Please jump in, brother.

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There is.

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That really brought me up to a particular situation that I experienced, where you're right, you solve one problem for a customer and another problem can come up that they would have never known had they not solved it in the first place.

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So there was one situation where a customer requested that we install a generator for her.

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Wonderful, happy to do it.

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No problem Solves one need.

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But while we were taking apart the meter and the overhead service, we found out that there was water getting into the house.

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Now, at the same time, yeah, the customer would be frustrated, like I paid this many thousands dollars for a generator and now I find there's water in the house.

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What you know what?

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At the end of the day, if we didn't install that system and we had let the problem stay the way it was, the customer would have had more problems, much bigger problems could have been.

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The whole wall could have rotted out.

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So, yeah, they may find more problems, but I would rather know and be able to take corrective action than just live in blissful ignorance 100%.

00:13:08.878 --> 00:13:11.206
man Couldn't agree more At this time.

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As we're winding down so soon, already committed to these punchier episodes, I want to bring you guys back to episode 206.

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That's where we interviewed Dorian Hayes.

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If you haven't listened to that or checked that out yet, massive, massive value directly relative to what we're talking about today, as Dorian's made really had done about 200K in three and a half, four months.

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Just sales Beating is 40K part time year the year before.

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But mostly in offering six options in committing to this premium service loop and in taking care of people at a higher level.

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That's this big unlocking feature that you guys can take full control of too.

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I want to remind you that this is just the freemium level.

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If you're feeling like this is adding up for you, if you're starting to feel the momentum of the winds, we've built a value ladder out of this project at Service Loop Electrical to continue to accommodate you and your journey in using our methodology, our strategies and taking you to the top.

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There's the next step up from freemium is something we would call our bronze launchpad where, for a minimum investment, you can actually begin to get in with engaged electricians who are working towards this, with unrestricted access to these methods so that you don't have to just listen to it on a podcast.

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You can get everything you need at your fingertips and start taking action.

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One of the best ways and the best analogies we've been able to use with this is absolutely about gold panning.

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Do you know what gold panning is, joe?

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Yes, Gold panning is the concept where you would go into a river with your filter or your sieve of some sort, scoop the mud, shake it out.

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see what money's in there, totally man.

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So right around here I live in a place pretty well-rate, parallel to the Fraser Canyon, which was a huge gold rush from here all the way up to Alaska.

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And so we use a little gold pan and you scoop up dirt from the Fraser River here and, yeah, you can sift it out, because the gold's heavier and eventually what's left after some water and some sifting, some panning around, is just gold.

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Well, we've got this river and what you guys are hearing is just a podcast.

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It's just what we can fit in episodes to give away for free, and sure they're all adding up.

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But imagine how much more there is in this river if you had unrestricted access.

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So, at this bronze launch pad level, we're going to give you a gold pan, we're going to take you to the river of this gold that we've got running by, we're going to give you a seat for a predetermined length of time and we're going to invite you to go to that river.

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And guess what, the more time you spend at that river panning for gold, joe, what's going to happen?

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The more gold you find, the more weight you have and the more justified you are in doing it, absolutely so.

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if you guys are interested in that, all you got to do is reach out on our electric printer Facebook page or on our website, serviceloopelectricalcom.

00:16:09.159 --> 00:16:13.496
I'm Coach Clay, this is Coach Joe, and we're here helping you five days a week.

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Master your sales, simplify your pricing and deliver premium level electrical service.

00:16:18.436 --> 00:16:21.663
Joe, we didn't really cover the action items, did we?

00:16:21.663 --> 00:16:22.806
I almost did not.

00:16:23.267 --> 00:16:23.888
We did not.

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Okay, go ahead, brother, do you got one?

00:16:26.318 --> 00:16:29.686
Yeah, okay, so bare minimum action, right?

00:16:30.567 --> 00:16:39.219
I want to follow the gold panning analogy because, if you think about it, the gold that you don't look for won't pay your bills.

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You can see it running across the river, like I, literally looking at it, I'm like that's where the money is, but I'm not going to do it because of XYZ.

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That reason is the same reason that everyone else blinds themselves with.

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So the first, most bare minimum action is it's not enough to say I'm going to show up and listen.

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Are you going to show up and take action?

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Take action, you'll find success.

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Just do some of the things we're trying to advise you on doing and you will have some measure of success from it.

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Absolutely Love it.

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I'm just going to add to that as you see these wins, report them back on the Facebook page on the reviews tab.

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At whatever podcast service you're listening to, wherever you can find us on the webpage or YouTube, whatever channel you're on, leave a comment with your wins.

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We always see them, We'll record them and we'd love to congratulate you on it.

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We'll see you guys again tomorrow for Action Wednesday.

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Can't wait to see you soon.