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Hello, hello, hello and welcome back to another episode of Electric Preneur Secrets.
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I'm your host, clay Neumeier, the Pleasant peasant from north of the border.
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Little trip on my words there with me, as always, my esteemed co-host, joseph the Salesbot, luke Canny Joe, how are you doing today, brother?
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It has been an amazing morning.
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Have you ever felt like you had the wind under your sails and you're just going, whether you're the one pushing or someone else's?
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Every time I work with you, man, you are the wind beneath my wings.
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That's a song, isn't it?
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Wow, talk about making me feel great on this one.
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Thank you, clay.
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I'm honored to be your partner truly I am and the fact that we can serve this mission the way we are.
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I wake up every single morning and I thank God that I can do this.
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That's beautiful man.
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And we're back for another day of helping electricians master your sales, simplify your pricing and deliver premium-level electrical service.
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Today's a very special episode.
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Not a ton of time wasted before we jump right into it.
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We're interviewing one of our clients who's had a pretty special journey in just four months with us Dorian Hayes, hayes Electrical and Dorian's been at a rapid growth pace, would you say.
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Joe, oh my Rapid's an understatement.
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He's 30X'd at this point.
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It's amazing.
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The guy is an absolute machine and when you look at him he's just so humble that he even puts me to shame in some capacities.
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Yeah, man, we couldn't say enough good stuff.
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But we're going to cover a few huge things today and really Dorian's top three things that he feels have helped him excel, even though we were talking a bit before this interview, and I think it really boils down to like five things.
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But we're going to try and sum that up into a top three for you guys, and then we're even going to give it away.
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So we're going to give you access to the things that help Dorian launch his business so that you can do the same.
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So you're not going to want to miss that.
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You ready to bring this guy in?
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I'm ready.
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Bring in the heat.
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I said guy Dorian's really like a gentleman, dorian.
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What's up, my brother?
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How are you doing today?
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How's it going?
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How's it going, my friend?
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So happy to have you with us today.
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brother, absolutely man, it's a great day to have a great day.
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Oh sorry.
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You're coming in hot with my own lines.
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I love it.
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There you go.
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It is a great day to have a great day, and I love that you set the intention for every single one.
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Absolutely.
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I like hearing it when other people say you're lying Joe.
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It feels good.
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It feels good.
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I'm glad that I've been able to inspire people to have that mindset shift as well.
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Totally man.
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Well, dorian, we've been pumping you up a bit before we brought you on man, but ultimately I feel like to sum this up we really feel you've taken some critical action steps that we kind of advise for a lot of people, but not everyone does connect with them.
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Not everyone sees the same level of success that you have.
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So we're hoping to deep dive into some of your secrets with us your electric burner sets and what's enabled you to get to this 200K mark in the first four months of your business and continue to have these crushing months and the pieces that you've leveraged.
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Before we get into all the wind stuff, though, I'd love to deep dive a bit into the pre the part-time Dorian, the guy who is sending us pictures of checks saying I love your podcast, thanks for this one.
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Guys Literally send us pictures of six and 10K checks.
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What was going on before?
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You were kind of part-time, right?
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Yes?
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So to kind of back up a bit, I was an industrial electrician out here and I'm like Charles Louisiana.
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I was working four 10s, so Monday through Thursday, 10-hour shifts.
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I was doing small service calls after work with Hays Electrical.
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After work from five to seven.
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Then on Fridays and Saturdays and sometimes Sundays I would be doing project work for Hays Electrical Timeout right there.
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But you've got a young family at home, yes, yep.
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So you were having to balance the moonlight, the part-time work and the family.
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I remember talking to you and you're into real estate and investing.
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I mean, you're a smart young man.
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The question I had right from the get-go is well, where does family fit in there?
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They didn't fit in.
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Unfortunately, I had to deal with it.
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It sucked Wow man.
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Right, that's on that formula.
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Yeah, please.
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Yeah, I wanted to say, Dorian, what is it when your priorities shifted?
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How did it feel, knowing that you were investing in the business and you said you were the one who had to deal with it?
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What did you mean?
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by that.
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So there's a topic that we often cover amongst ourselves is being our overwork and underpaid, and that was exactly where I was for probably two years honestly, started in 2021, all the way up to 2023.
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And being overworked and underpaid, thinking that I was investing in my business and doing everything that I could for my family.
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I really wasn't.
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First of all, I was overworked.
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I wasn't giving anything to my family.
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I was extremely, extremely underpaid.
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I was one of those guys.
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That also matter of fact, because most licensed electricians were charging $150 an hour.
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I was actually charging $75.
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I don't worry about it.
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Because I didn't consider myself a full company.
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I was like I'm just a guy doing this part time.
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I can't charge $150.
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So it's like I was working for it's like we weren't getting anywhere you know, wow, if you're watching this live in the Facebook group and you've ever felt this like overworked, underpaid, not charging enough, putting family to the side yet you're investing time to make extra money to serve them, it feels like.
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If you've ever felt that, let us know what a vulnerable moment, man.
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Thank you for sharing that.
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That's tough.
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So many people can relate to that.
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Myself, I've done that too.
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Joe, right At one point.
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You don't know what to charge.
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We're just out there hustling, doing what we know how to do, which is well, help electron flow right.
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Yeah, I mean, I remember being in a situation during where I was the same kind of same situation with you, where you're like, well, I can't charge this, I'm not a full person, I was undercharging myself because I didn't think I was a full electrician.
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I was like, well, a competent electrician that I've trained me, he would do it in this much time for this price.
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So how could I, 22 years old, do something?
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So I feel it I don't hit right to the heart when you said that.
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Yep, I can relate.
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Yeah, man, it was just one of those things and, honestly, I guess, leading up to meeting you guys, I want to you know, we Everything feeling that overworked and underpaid.
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I was just searching for a way to get out of my, my, my, my regular job because I knew that what I had.
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I had something, I had a skill.
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I had the mindset to offer A high level of service, although I didn't know what that looked like.
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I was out here, you know, looking at trying to get commercial projects.
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I was bidding on commercial projects and saying, as soon as I get that deposit, I'm quitting and I'm just going to hire as many people as many cruises I need, and you know, then we'll start as electrical full time.
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And boy did that change.
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So I'd have to look back at the old messages.
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But do you remember sort of like your first shift?
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That happened just from hearing us on the podcast.
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Yeah, so I want to say the very first time I saw you guys was actually it was Joe Joe adding me.
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I looked through his page, I watched his story and I remember him talking about you know, being on the spectrum and saying you know if, if you feel like you know, you're that person that no one ever understood, you know you come to the right place.
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You know those things really just being vulnerable and I was like, wow, an electrician who's speaking my language.
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Like the things that I want to give to my family and to my community, you know the things that I believe in being vulnerable, transparent and being genuine.
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I'll do that.
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I didn't know it.
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I honestly thought you guys were scam at first.
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To be honest, yes, finally, I love it.
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The pleasant peasant is a scam, after all.
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You heard it here first.
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You caught him.
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Something, something right.
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Dorian believed it.
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Okay.
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So so what made it real for you then?
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Where did we go from scam to savior?
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So I actually you guys, didn't.
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I reached out to Joe.
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First.
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I want to say I reached out and I say, man, I'm really interested in what you guys are talking about.
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And then you brought in Clay and said hey, I want to bring in some.
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I introduced you to someone and then Joe was like hey, clay, this is my friend Dorian, and you know that.
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That alone made me feel like why is guys calling me his friend?
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I was kind of I was like, oh no, I already know where we're going.
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They're trying to sell me something.
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But I started listening to the podcast and I was just like dude, there's no way.
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So I took a call with Clay and do from that point forward.
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I mean, I remember coming into it and Clay even told me that, hey, I don't know if we're going to be the right fit.
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And I asked why?
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And he says because you know residential support.
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We're teaching premium level service.
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And I had goals of being this big commercial electrician and I said wait, hold on, I don't care what I have to do, I want to be a part of this.
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So that means taking my mindset away from being commercial, industrial and coming into y'all's program or whatever it is that you guys have to offer.
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I want it.
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Any regrets, brother?
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Oh no, honestly I regret that I didn't do sooner Okay.
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We cannot ask for better lives than that, Dory.
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Thank you brother, Absolutely.
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Okay so.
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So first month you hit the ground running and honestly I think it's a program record at this point.
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But for someone to just start their business, because it was full time, like first full time month, and you jumped into our silver program with us, just made the jump A like was that decision hard for you and what was it that kind of helped you through that decision to decide?
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You know what I got to try this, so coming from 2022, where I only like throughout the whole year.
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I want to say I grossed under $40,000 working part time for his electrical.
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Right, and then 75 bucks an hour.
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Mind you, that's pretty good.
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Yeah, yes.
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So then coming into August, you know, after having a few calls with you guys, and decided to make that jump.
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I was very afraid to make that decision because I had never invested in myself like that before.
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I didn't know what to expect.
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We talked a lot about loss of energy theory and I mean it proved true.
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So coming into my first month, just taking action, action showing up, you know, we managed to gross a little under 63 K.
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That was just really getting our pricing right, having that real big mindset shift and introducing options.
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I remember when I ran options for the first time and it honestly blew my mind, you know I got asked what about it options?
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I'm sorry, I didn't mean to interrupt you brother.
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But I was gonna say, when you said options blew your mind.
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I'm pretty sure you spent enough sessions with me.
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Do you know that?
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When I start doing this, I'm like all right.
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So what about options?
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What was it that stood out so you said it blew your mind?
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Was there a specific situation where you're like you did something like what happened?
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So it was really the idea behind options and what we're offering to our customers, like giving them the complete control to choose how they invest.
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So, going into the first call that I ever did, presenting options, and I was nervous.
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I was like they're gonna think I'm doing this or being salesy or I'm trying to sell, you know, get over on them.
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Basically, and believe it or not, after the call they were like you know, I've never met you know electrician in our area who's as professional as you and who actually gives us, you know, the ability to choose how much you pay you.
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And from that point forward I was like just wow, all I've done is just implemented options and people are just already making the like, distinguishing me from everyone else in our area.
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So at that point forward, I mean I was 100% bought in, like what do I need to do?
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Where do I need to start?
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How can I just keep growing this thing?
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During those first few experiences with options, did you feel salesy at all?
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At first.
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At first I did until I got the feedback, which is part of the process anyway.
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That we have is getting that feedback from the customers, and after that, like I said, I really realized that we're doing this to help them.
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Yeah, I remember you telling one story about how a couple even got emotional because you were serving at that level.
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Yes, we sat at the kitchen table, man, and they were amazed by that.
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Just the small things, like just the fact that I'm here just being myself, truly here to help.
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I'm sitting at your kitchen table.
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You're asking me if I want coffee.
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We're just having a good time while I'm sitting here designing how we can help you, basically, and I'm giving you six options for you to choose, because, hey, it's not up to me, it's up to you and we're giving you the ability to do that.
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And the fact that I was that intentional is really what got them.
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It's like everyone we ever called to come over here.
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Just hey, we're just here to work.
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Here's one prize, yeah, whatever, we work and then we get out.
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We never talk to you again, but I'm over here and they're like man, you made me feel like family.
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Basically, that's what they told me and that's amazing.
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That's perfect man, beautiful, beautiful story.
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I appreciate that, honestly.
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Following that, we know that people kind of rise up and then usually there's a lull after, and that lull is now.
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They got to install everything they sold in month one.
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So fixing the first problem often in every aspect of business usually leads to the next.
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That's why Michael McCallowitz wrote this book called Fix this Next that we love so much.
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It's like okay, follow the bouncing ball, sales are fixed, now we're gonna install all this.
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But something incredible happened for you there and, if I can pre-frame this a bit, my personal feeling is you attracted then people from your network based on how much you believed in what you were doing now, and they too saw holy cow.
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This is different than anything else and we could be a part of this new and exciting way of taking care of people at a higher level.
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Would you agree with that and would you be able to elaborate a bit on what happened next?
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Yes, 100% agree with that, and I can say, just as a disclaimer social being or communicating a presence for myself was not me at all.
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I was the guy that wanted to stay home.
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I didn't talk to anybody.
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I have very few friends.
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People know me, but they don't know what I'm.
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No one knew that I was an electrician at all.
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Right, so like no silver spoon or super network that you could just leverage to get quick, quick wins here.
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No, no.
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But that being said, coming into this, I wanna say one of my biggest fears in going full time was lead generation.
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All right, so following that, taking parts of the program and like the service leads, now really getting off Facebook and just letting people know my why, my vision, what Haze Electrical is about.
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But, aside from Haze Electrical, what I'm about who I am and what I wanna do for me, for my family and for our community, and posting about that and people seeing taking pictures of me and my uniforms and doing the work and getting a van and all this and that people are like wow.
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I wanna be a part of that Because, as most electricians in our area work in the refineries, it's dangerous.
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I mean chemicals, I mean you guys know construction clay lumber from industrial, you know.
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I mean it's just one of those environments that people really wanna get out of, but it pays so well.
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But now that I'm bringing something to our community where people have the chance to get out of that and still make a living and probably even better living and we get to be ourselves and just help people Like that's our main honestly, we're a late, we have an electrical service company, but truly we're just building relationships.
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Wow, and focusing on that, focusing on that part, attracted my old boss, who called me and was like hey, matter of fact, he actually got laid off, to be honest.
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But the fact that I mean I know his network and I mean getting a job in our area with experiences, I mean you can get laid off and get another job in two weeks.
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But he called me and, being that this is my old boss, my old foreman, I asked him why do you wanna work for me?
00:18:27.526 --> 00:18:33.471
And most people have a hard time answering why I do.
00:18:33.471 --> 00:18:36.826
He actually answered it just like that.
00:18:36.826 --> 00:18:46.711
He said I believe in what you're doing and I believe in helping and that's what I wanna do, and I was actually kind of taking a back, you know.
00:18:49.037 --> 00:18:49.919
But I committed to it.
00:18:49.919 --> 00:18:59.135
I said well, if you can commit to helping, because that's what that's the vision, we just, we're just here to help, that one simple phrase.
00:18:59.135 --> 00:19:01.229
We're just here to help if you can commit to that.
00:19:02.531 --> 00:19:05.919
I said let's go Nice, man, nice.
00:19:05.919 --> 00:19:13.874
And so the month where we were expecting maybe an 18, 20 K month, a dip after the sales, to just install, install, install and fill the gaps.
00:19:13.874 --> 00:19:15.528
What was month two?
00:19:15.528 --> 00:19:18.211
It wasn't quite the same 63, but it was close.
00:19:18.894 --> 00:19:22.243
Yeah, it was roughly like 4850 ish.
00:19:22.243 --> 00:19:25.453
I want to say maybe I'm thinking, thinking about it.
00:19:25.453 --> 00:19:28.853
Yeah, around 50, 50 something, yeah Gross.
00:19:28.933 --> 00:19:29.074
Yeah.
00:19:29.074 --> 00:20:00.215
So I feel like we did the math on this, ended up being like 120 K in your first two months where that dip was the, or where we anticipated the dip didn't quite come, because you then attracted the next thing that you wanted, and this can't be understated, like I really got to pause for a second Just speak to this because so many people and we talked about it this week how you know we get worried when LSA and the call volume drops and how that's actually doing us a service because it's forcing us to put ourselves out there.
00:20:00.215 --> 00:20:02.913
And if we put ourselves out there, look what happens.