Sept. 14, 2023

Ep 156 - Advanced Generator Options To Sell More

Ep 156 - Advanced Generator Options To Sell More

What if you could tap into a niche that could skyrocket your sales as an electrician? Today, we're pulling back the curtain on the lucrative world of generator services. Fasten your seat belts as we navigate through the nuances of generator work, revealing how it can be an enormous game-changer for your business. Take it from our client, Alan, who had zero experience with generators yet managed to excel in this realm, thanks to the experienced guidance offered by Joe and Clay of Electric Pren...

What if you could tap into a niche that could skyrocket your sales as an electrician? Today, we're pulling back the curtain on the lucrative world of generator services. Fasten your seat belts as we navigate through the nuances of generator work, revealing how it can be an enormous game-changer for your business. Take it from our client, Alan, who had zero experience with generators yet managed to excel in this realm, thanks to the experienced guidance offered by Joe and Clay of Electric Prenu Secrets.

But wait, there's more! We're not just stopping at sharing Alan's success story. We're also spilling the beans on how to optimize the use of portable generators to provide outstanding and convenient service to your customers. We deconstruct the art of evaluating customer needs and delivering solutions that go beyond what they expect - from the generator's inlet location to the type of unit and fuel options. We even have a few tricks up our sleeve to make the process easier for your customers. So, buckle up for an episode that's bursting with insider tips and insights on how you can make the most out of the generator niche!

Join us LIVE 5 days a week on the Facebook Community page:

https://www.facebook.com/groups/electricpreneursecrets

And see us and our stories and wins at:

https://www.serviceloopelectrical.com

00:02 - Advanced Generator Options for Electricians

11:02 - Value and Convenience of Portable Generators

WEBVTT

00:00:02.486 --> 00:00:05.564
Hello, hello and welcome back, happy Thursday.

00:00:05.564 --> 00:00:12.101
This is another episode of Electric Prenu Secrets, the Electricians podcast with your boys.

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Clay the pleasant peasant new mire it's a tongue twister still, I almost can't say it and Joseph, the sales bot Lucani just a couple of master electricians with business addictions here to help you in your endeavor to master your sales, simplify your pricing and deliver premium level electrical service.

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Today's no exception.

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We've got a great show Advanced Generator Options to help you guys sell more, to help you master those sales, to help you get more profit, more fruit from this tree.

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Now would it be wrong of us to want to do that for them, joe?

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No, sir.

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In fact, if I can just throw in something, even though I have almost no sleep in my system at this point, the moment you said we're talking about generator options, it was like an EpiPen.

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I'm like, I am ready and good to go.

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Perked up perked up.

00:01:03.460 --> 00:01:06.227
Oh yeah, Better than calling it talking about generators, all right.

00:01:06.227 --> 00:01:08.329
Well, that lets me know how you're doing today as well.

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I got to tell you there's still a moment before every episode because we don't write a script, we don't rehearse this.

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How could we?

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We're live five days a week.

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This is truly all the value that we have in front of us from the experience, knowledge, collective of both, from both of us, every day of the week, and so when I go to hit that go live button, I'm still like, oh shit, what am I going to say?

00:01:30.921 --> 00:01:36.807
In my head there's a little panic moment, yeah, and sometimes we mess up the intro and you know what?

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That's why we got rid of all the fancy shit, except for this lightning bolt.

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Where is it there?

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There it is.

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It's a mirror.

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It's over there.

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There's a lightning bolt behind us, but otherwise, man, we just keep showing up and giving value, and I love it.

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I wouldn't have it any other way.

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So thanks for joining me again this is my pleasure.

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Beaking of value.

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If I can monologue for a moment further, please continue.

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Yesterday was Wednesday.

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There are about three, four dozen electricians that put their hand up with us in our Facebook platform on the group right now you may be live Say hello, if you are, thanks for joining us.

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If you are with us in the Facebook Electric Pernur Secrets group, then you may have been someone who put your hand up yesterday and got this incredible value piece that we gave away this week.

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As we do every week, we're giving away value.

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This one was all about this generator specialist workshop that we did on May 31st A few hours of information condensed down to our notes, and we even sweetened the deal with links to every generator podcast we've ever done and some awesome testimony from someone I want to talk about today Alan, one of our clients, who actually began his generator journey with us and saw some really cool results.

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Joe, alan needed your help because he hadn't done this before.

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We had to build up some confidence, but your confidence was never shook.

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So let me ask you this why not?

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Do you truly believe you can help any electrician start from the ground and get started with this, this niche?

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I really, truly do.

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And also to speak to Alan, the dude is an absolute machine.

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I feel like he's definitely someone who's earned our respect and deserves it.

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So, Alan, if you're listening to it, man hats off to you, brother.

00:03:27.680 --> 00:03:31.088
But as far as your original question, do you feel like I can help every electrician?

00:03:31.088 --> 00:03:33.163
That's a broad statement.

00:03:33.163 --> 00:03:45.544
To answer it more honestly, I would say if the electrician is willing to put in the effort to change their thinking, then yes, I do believe that I can work with anyone who wants to get into this niche.

00:03:45.544 --> 00:04:01.106
I say that because generators are almost like playing chess you truly need to think in the shoes of your customer and think how will they use it, how does this serve them, how is this something that will enhance the quality of our life?

00:04:01.106 --> 00:04:08.227
And because you're able to think that you can position yourself steps ahead before they even came to the conclusion themselves.

00:04:08.227 --> 00:04:15.306
And when they came to it, here you are with your golden platter going oh funny, I didn't know you wanted this, but I happen to have it right here.

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I would like to proceed.

00:04:17.944 --> 00:04:18.425
I love that.

00:04:18.425 --> 00:04:24.076
That sounds really, really helpful already to build the basis around this.

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But what about those who might be thinking like, okay, well, I don't have the technical background to really get started with this.

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Do you have more concerns there?

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Or do you think this strategy can work to help even someone who hasn't really worked with generators before?

00:04:39.067 --> 00:04:40.663
Yeah, I mean, we all have to start somewhere.

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It's not like you.

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Suddenly it's not the matrix, so I'm just going to stick a hose and put in the back of your head and now, suddenly you know generators, just like with anything else.

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Right?

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I remember when I was in trade school, doing four waves was very difficult In my head.

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I remember saying it's so hard.

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Look at all these terminals and there's travelers.

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How am I going to figure this out?

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And you just do it and you're like, oh, you're going to figure this out, but oh, yeah, I can do that.

00:05:03.480 --> 00:05:05.658
Generators are the same way.

00:05:05.658 --> 00:05:14.545
They're advanced engine and components and electronics, yes, but the way it generates electricity is pretty straightforward.

00:05:14.545 --> 00:05:21.901
And once you understand the theories around what it's doing and why it's doing it, troubleshooting it becomes much smoother and much easier.

00:05:21.901 --> 00:05:24.882
So, yeah, you can have no experience.

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Luckily we have the experience, so you can lean on us.

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It's one of the benefits of being one of our clients.

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You have access to my brain whenever you need I love that.

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I want to tie Alan's story back in, because the advice that he took from us was to go out, buy a portable gen In fact I think he grabbed two, if I recall the story right.

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Play with it in your own home, get used to the installation, play with the manual transfer switch, learn how to do this on your own and then go and sell it.

00:05:52.983 --> 00:06:09.024
And that ties us perfectly into this, because at this point it's worth saying as well, like Alan, I believe that last time we checked was about 80K in the first few months of offering generators not even marketing them, just having it as an offer.

00:06:09.024 --> 00:06:22.834
And I think there's some magic here we ought to get into today about building that into your options even where there isn't a generator, and ways that we can build it into the options when there is a generator that isn't our installation.

00:06:22.834 --> 00:06:23.959
Does that make sense?

00:06:24.415 --> 00:06:34.999
I think that's actually a really good idea, because generators in and of themselves, what makes them so successful is, as I mentioned earlier, once you're in the mindset of your customer, you're in their shoes.

00:06:34.999 --> 00:06:49.307
A lot of times you can look at them and find that, no, it wouldn't be wrong of me to offer this, because I can have a specific reason that would benefit you in the immediate future or prevent a larger overarching emotional concern.

00:06:49.307 --> 00:06:52.757
So you might have one, I'm prepared for that.

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You don't have one?

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Even better, I'm prepared for that one too.

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So, either way, batter up, man, I'm ready to go.

00:07:00.583 --> 00:07:07.420
Yep, I love that, and I got to interject actually because I just realized Drew's joined us today too and Drew said good morning.

00:07:07.420 --> 00:07:14.535
But he also said thanks for showing up for us and being awesome and being open, horny, vulnerable and awesome.

00:07:14.535 --> 00:07:19.646
And I'm just trying to connect where the horniness came in.

00:07:19.646 --> 00:07:24.766
I don't recall in recent episodes being overly horny on the show, but I appreciate you, drew.

00:07:24.766 --> 00:07:26.701
Oh man, that's a good one.

00:07:27.437 --> 00:07:31.838
I think you might have meant corny, and if that's the case I can totally take that this guy right here.

00:07:32.375 --> 00:07:34.903
So corny, nice, nice, okay.

00:07:34.903 --> 00:07:38.322
So what are some situations where someone doesn't have a generator?

00:07:38.382 --> 00:07:54.442
but we can begin to build that in and set ourselves up for a potential generator install in our higher options, sure, so let's say we don't care whether they're going portable or automatic, right yeah, we're just going to simply say generator system as a whole.

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The most common scenario that you would walk into is you go to the panel and you notice that there is no ATS or there is no interlock, or there's no MTS.

00:08:04.634 --> 00:08:04.834
All right.

00:08:04.834 --> 00:08:09.482
Well, most homes don't have that, so the first box is they don't have one currently.

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Now we need to look and see how the need could benefit them.

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Do they have a home office?

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Do they have small children?

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Do they have pets or elderly in the home that require specific needs?

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Is there medical equipment that could be required?

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Or now, hobbies Are you a gamer?

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The amount of people who are enjoying retro gaming in this country it's going up like crazy, and the thought is is that these systems that you would buy, if something happens to them, they get damaged pretty significantly and there's no replay.

00:08:45.322 --> 00:08:48.943
You can't go out and buy an old Atari system now and get replacement parts.

00:08:48.943 --> 00:08:56.619
So the thought of now having electronics protection built in, which would come with every generator that's another selling feature that you have.

00:08:56.619 --> 00:09:02.485
Other things you can look at as well as you say well, what is their future plan?

00:09:02.485 --> 00:09:08.759
Like I may be called out for a panel change, right, everyone says what we're going to do.

00:09:08.759 --> 00:09:12.022
I just want to upgrade my service because I'm putting in a Tesla.

00:09:12.022 --> 00:09:15.177
Okay, so you have 100 amp, now you're going to 200.

00:09:16.315 --> 00:09:21.813
If they ever wanted a generator, I would actually be wrong to not offer it.

00:09:21.813 --> 00:09:28.553
The reason being is that a whole home generator operates with meter, then ATS, then panel.

00:09:28.553 --> 00:09:33.111
But if I didn't offer it, we would install meter to panel.

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Now if two years down the road the customer wants to consider a generator, I have to separate a path between the two, or I've got to have the ATS somewhere near the panel and now I've got to almost do like a bug loop to get through in order to make it happen.

00:09:49.331 --> 00:09:51.510
It's not going to be the way it should have been.

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Or if I wanted to have it empty us, I could have had it where all the wires are routed nicely to it, rather than having to make splices in the panel and route them over with a conduit.

00:10:02.770 --> 00:10:06.354
It's in the customer's best interest to offer it.

00:10:07.166 --> 00:10:09.371
Can I just interrupt there and say that I love that.

00:10:09.371 --> 00:10:12.971
That's where this all begins is what's in the customer's interest?

00:10:12.971 --> 00:10:15.692
Yeah, it's the combination of the two.

00:10:15.692 --> 00:10:22.133
You couldn't help them improve the quality of their life if you didn't understand your job and what you're able to do for them.

00:10:22.734 --> 00:10:22.914
Mm-hmm.

00:10:23.375 --> 00:10:34.695
Right, and you also couldn't do this justice if you didn't understand what their needs were and why their needs, desires or problems are such.

00:10:36.047 --> 00:10:40.913
Honestly, I think the best way of describing it is that a lot of electricians are confused what business they're in.

00:10:40.913 --> 00:10:44.153
We're not in the wiring business.

00:10:44.153 --> 00:10:46.692
We're in the customer service business.

00:10:46.692 --> 00:10:53.193
We truly are meant to have white gloves on in order to not just leave smudges on the face plates.

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We wear white glove service to be their maitre d.

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We are supposed to be so above and beyond in our levels of professionalism and care that they go.

00:11:02.527 --> 00:11:05.014
How the fuck can you call anyone else?

00:11:05.014 --> 00:11:07.234
Like clearly, this is the guy.

00:11:07.234 --> 00:11:08.825
He's literally bending over backwards.

00:11:08.825 --> 00:11:10.451
He's got like a tray in his hand.

00:11:10.451 --> 00:11:13.033
What more can I ask for from this person?

00:11:13.033 --> 00:11:14.590
Yeah, there are a little more.

00:11:14.590 --> 00:11:18.932
But look, the other guy showed up in torn sweatpants and smells like yesterday's cigarette.

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And this guy comes in and he's offering me everything I could possibly want, because he gets me and he respects me and he knows me.

00:11:26.572 --> 00:11:30.131
Is there ever a differentiation better than that?

00:11:31.346 --> 00:11:33.833
I personally don't think so, but I'm a little bit biased.

00:11:34.326 --> 00:11:34.527
Man.

00:11:34.648 --> 00:11:36.745
I'll give you that, Okay.

00:11:36.745 --> 00:11:52.773
So let's assume the sale, then and dive into a little bit deeper and just stand focused on the portable stuff for today and I think there's a big misconception, honestly, about the portable and the autos and which people prefer, and maybe the better word is controversy.

00:11:52.773 --> 00:11:55.312
Maybe we'll tackle that in tomorrow's episode.

00:11:55.312 --> 00:11:59.453
Sure, I'd be happy to, but for today, let's assume the sale then.

00:11:59.453 --> 00:12:04.240
I don't know, man, regular family home, no EVs, just a standard.

00:12:04.240 --> 00:12:04.625
You know what?

00:12:04.625 --> 00:12:06.653
We're tired of the power going out around here.

00:12:06.653 --> 00:12:08.903
I want some backup system.

00:12:08.903 --> 00:12:10.051
Great.

00:12:10.051 --> 00:12:12.705
Where can we be able to add value to these options?

00:12:12.705 --> 00:12:20.995
And, of course, through understanding their needs but also thinking ahead for what their needs might be, Joe All right.

00:12:21.017 --> 00:12:23.024
Can you tell how excited I got when we first started talking about this?

00:12:23.772 --> 00:12:25.265
It's like you saw this in a minute and everything okay.

00:12:25.285 --> 00:12:36.965
The best thing about portable generators is that there's so much flexibility, but you're only able to get there when you have to be in the mind of the customer, right?

00:12:36.965 --> 00:12:40.024
What is the first thought when people think portable generator?

00:12:40.024 --> 00:12:52.184
I'm going to go outside, I'm going to grab a heavy piece of equipment, I'm going to drag it outside, I'm going to rip a pole cord, I'm going to plug it into the house with extension cords and I'm going to fill it with gas every eight hours.

00:12:52.184 --> 00:12:54.453
It sounds like a huge endeavor, right?

00:12:54.453 --> 00:13:00.615
But people buy portables because maybe the thought of going automatic is too much of an investment.

00:13:00.615 --> 00:13:06.625
Does that mean that they should not have the same protections just because they're not financially committed in that way?

00:13:06.625 --> 00:13:12.904
No, I don't think so, no, so now let's focus on how can we make this experience easier.

00:13:12.904 --> 00:13:15.163
The first thing is, I think, of the unit.

00:13:15.163 --> 00:13:19.565
So who's going to be pulling this unit?

00:13:19.565 --> 00:13:22.543
Is it someone who's in good shape?

00:13:22.543 --> 00:13:23.293
Is it someone who's elderly?

00:13:23.293 --> 00:13:27.864
The first thing that I would do is say where is the inlet?

00:13:27.864 --> 00:13:32.903
Let's get this inlet as close to where the generator will be stored as possible.

00:13:32.903 --> 00:13:43.345
So if you have the panel on one side, are you going to make the wheel a generator from the garage through the snow or drag a 200-foot extension cord?

00:13:43.345 --> 00:13:45.158
Yeah, let's go, grandma.

00:13:45.621 --> 00:13:47.203
Yeah, let's go, it's going to be ridiculous.

00:13:47.304 --> 00:13:52.423
So our first option is let's route the inlet as close to where it's going to be stored as possible.

00:13:52.423 --> 00:13:55.485
Then how is it getting there?

00:13:56.573 --> 00:13:57.077
Are we going?

00:13:57.118 --> 00:13:57.945
to now cut walls?

00:13:57.945 --> 00:13:59.301
If we do, we should paint.

00:13:59.301 --> 00:14:01.355
Are we going to go around the home?

00:14:01.355 --> 00:14:02.784
And a conduit?

00:14:02.784 --> 00:14:06.224
If we do, we should paint it to the side of the house, shouldn't we?

00:14:06.224 --> 00:14:07.010
Wouldn't it be nice?

00:14:07.010 --> 00:14:10.937
Instead of being a gray pipe, it matched the color of the siding.

00:14:10.937 --> 00:14:22.659
I think, if you're gonna dig, would it be better that you coordinate the trenching and you do the receding and you come back in the spring to put top soil back down so that the grass actually grows?

00:14:22.659 --> 00:14:24.163
There's not a huge divot in the future.

00:14:24.865 --> 00:14:27.692
I gotta say I haven't seen many electricians do that, joe.

00:14:28.740 --> 00:14:35.265
Very few would, because it's not easy and it's not get in and get out To do.

00:14:35.265 --> 00:14:41.892
To really be a premium service provider, you have to be committed to saying I'm gonna do what's hard because what's hard is right.

00:14:41.892 --> 00:14:49.230
I'm more interested in being right, not in I need to be right, but I want to be right for the customer.

00:14:49.230 --> 00:14:55.971
So, now that we have the unit there, now what kind of unit are we installing?

00:14:55.971 --> 00:14:58.346
There are so many styles.

00:14:58.346 --> 00:14:59.311
What's fueling it?

00:14:59.311 --> 00:15:01.620
Maybe they don't want to have gasoline in their homes?

00:15:01.620 --> 00:15:04.626
There's portable options that run on propane.

00:15:04.626 --> 00:15:07.572
There's portable options that can have natural gas hookups.

00:15:07.572 --> 00:15:12.311
There's others that run on all sorts of fuels like diesel and whatnot.

00:15:12.311 --> 00:15:15.347
So now you think how am I storing it?

00:15:15.347 --> 00:15:22.078
So you could either have locations built into their home where they can have tanks of gas or not, tanks of?

00:15:22.078 --> 00:15:25.744
You have tanks of propane and you keep them close by.

00:15:25.744 --> 00:15:27.971
Are you buying multiple tanks in them for them?

00:15:27.971 --> 00:15:30.820
Because one tank should last in here between eight to ten hours?

00:15:30.820 --> 00:15:33.850
Wouldn't it be nice if they already had backup tanks?

00:15:35.640 --> 00:15:37.989
Sure, I'd say, why not right convenience cells?

00:15:37.989 --> 00:15:40.919
Exactly reduce time, reduce effort and sacrifice.

00:15:40.919 --> 00:15:43.446
I mean, that's the whole value formula, right there.

00:15:43.947 --> 00:15:51.893
Yeah, if you're doing gasoline, they have metal approved containers for storing gasoline that actually have pump locations on them.

00:15:51.893 --> 00:16:12.450
So imagine, instead of having to carry 15 five gallon gasoline cans, you had one 50 gallon metal that was sealed and had a pressure relief valve, that had a hose that you could plug into the unit and, yeah, you may have to pump it, or maybe you can turn on an automatic pump.

00:16:12.450 --> 00:16:16.471
You add your stabilizer to it and now you've got gas for the next two years.

00:16:17.701 --> 00:16:19.668
Lot of thinking about their experience, though.

00:16:19.668 --> 00:16:26.159
Okay, ahead of just leaving them with a situation where they're left to think about their experience.

00:16:26.942 --> 00:16:30.787
Yeah, things like how do they start it Right?

00:16:30.787 --> 00:16:31.940
How many generators?

00:16:31.940 --> 00:16:32.182
I mean.

00:16:32.182 --> 00:16:38.991
Maybe not everyone has experienced it, but the amount of generators I've seen in people's homes that didn't even have wheels attached to them.

00:16:38.991 --> 00:16:44.072
Then there were just some old rickety thing sitting on a dolly that they had to wheel around.

00:16:44.072 --> 00:16:46.225
That's not convenient either.

00:16:46.225 --> 00:16:50.070
So I think to myself now how are they moving it?

00:16:50.070 --> 00:16:53.219
Will it fit through the door that they're currently storing it in?

00:16:53.219 --> 00:16:55.773
And and how does it start?

00:16:55.773 --> 00:17:03.811
I Always recommend having either a push start, but even further for the elderly, I always offered remote start.

00:17:04.760 --> 00:17:09.553
There are remote start functions where you can have the unit plugged in, already ready to go.

00:17:09.553 --> 00:17:12.308
You press start from the inside of your house.

00:17:12.308 --> 00:17:22.964
It'll automatically adjust the choke, start the generator with a battery that's built into it, and then all they'd have to do is go to their one touch transfer switch and press on and and.

00:17:22.964 --> 00:17:31.628
Now, with one button of the remote and one button of the transfer switch, you've practically gotten an automatic operation for old mrs Jones, the elderly person who lives down the road.

00:17:31.628 --> 00:17:35.660
We haven't talked about anything else so far.

00:17:35.660 --> 00:17:45.776
We haven't talked about lighting enhancement, surge protectors, anti-theft systems, but right now alone, do you feel like we'd be different than the average electrician offering a portable.

00:17:46.309 --> 00:17:48.396
Oh, it's stacking up, brother, for sure, for sure.

00:17:48.396 --> 00:18:01.779
Listen, I just, as you were speaking, I just had a new option come to mind If you start lighting, and now I'm thinking, wow, we should actually fluff up our base option a little bit.

00:18:02.611 --> 00:18:03.353
So what you're saying?

00:18:04.135 --> 00:18:15.842
if you had a portable, any sort of manual transfer setup you include two headlamps for them to find their way in the dark, to throw the generator out and throw the switch.

00:18:15.842 --> 00:18:16.472
How does that sound?

00:18:17.269 --> 00:18:19.136
So you can do that as a bottom option.

00:18:19.136 --> 00:18:22.238
I do have an option that I would recommend as a higher one.

00:18:22.238 --> 00:18:23.232
All right, let's go.

00:18:23.232 --> 00:18:30.037
So I know, as an industrial specialist, you're very familiar with recess backup lighting and emergency lighting and all things like that, right?

00:18:30.037 --> 00:18:43.257
So we can install something very similar for customers in those situations where imagine having built-in emergency lighting that as soon as power was cut, this light would automatically turn back on.

00:18:43.257 --> 00:18:48.861
What we would often do is say, okay, where is this system?

00:18:48.861 --> 00:18:53.015
The transfer switch is in the basement, the generator is in the garage.

00:18:53.015 --> 00:18:59.557
So if you lost power and it was nine o'clock at night in the middle of September, it's pitch black.

00:18:59.557 --> 00:19:02.652
How do they get there if they don't have a flashlight or a phone?

00:19:02.652 --> 00:19:17.855
So we would create pathway lighting with automatic lights that they can now see the transfer switch, see the generator, and they know that whenever power comes back on, it'll automatically recharge these lights, meaning they truly have to do nothing with them.

00:19:18.950 --> 00:19:31.113
You know, there's one thing more annoying than the power going out when you need it, and that's stubbing your toe and breaking glasses in the dark when the power goes out when you need it, right yeah and that's something we never want our customers to experience.

00:19:32.009 --> 00:19:38.656
Even if you're buying a bottom option or even if you're buying a portable option, portable doesn't equate to low quality.

00:19:38.656 --> 00:19:47.218
It equates to economic to some extent, but it does not mean low quality, not just in product, but in the experience.

00:19:47.218 --> 00:19:56.958
My goal is to provide a high quality experience before, during and after, which means they may not lose power for another year.

00:19:56.958 --> 00:20:10.176
But when they lose power and all they had to do was walk into their garage and it's well lit and they see the generator and the fuel station right next to it and they know oh yeah, my generator was filled already.

00:20:10.176 --> 00:20:12.537
Oh yeah, there was stabilize already in it.

00:20:12.537 --> 00:20:14.635
Yeah, it has been maintained already.

00:20:14.635 --> 00:20:17.115
Oh, great, I could just start it and I'll be safe.

00:20:17.115 --> 00:20:24.756
Now that service before, during and after, because even though I'm long gone at this point, they're still saying thank you, joe.

00:20:24.756 --> 00:20:26.193
I'm glad we decided to do that.

00:20:27.849 --> 00:20:28.752
Huge value man.

00:20:28.752 --> 00:20:32.534
Again, we're gonna slow this down and call it pretty well.

00:20:32.534 --> 00:20:33.718
Time for today.

00:20:33.718 --> 00:20:37.917
We're gonna have a couple action items, but again, guys, we had this value piece released yesterday.

00:20:37.917 --> 00:20:42.955
We'll continue to remind everyone about that, put it out there again on Facebook.

00:20:42.955 --> 00:20:48.875
If you also wanted to grab it from our website at serviceloopelectricalcom, you can send us a message there.

00:20:48.875 --> 00:20:55.718
All you need to say is gen specialist guide or summary, and we'd be happy to send that to you guys.

00:20:55.718 --> 00:21:07.778
It's gonna have all of this, the options, other podcasts where we've talked about generators, so you'd have basically all the information that we've put out there for free at this point about generators, and we'd be all too happy to send that to you.

00:21:07.778 --> 00:21:11.018
Joe, do you have a couple of action items in mind today?

00:21:11.609 --> 00:21:14.278
I do, actually if you'd be willing to let me have both.

00:21:14.278 --> 00:21:15.039
I have both for you.

00:21:15.390 --> 00:21:16.736
You got both again, brother, let's go.

00:21:16.736 --> 00:21:17.874
Great deal all right.

00:21:18.690 --> 00:21:20.375
So the bare minimum?

00:21:20.375 --> 00:21:25.415
Right when it comes to doing portable generators, like, there's two levels that you can do.

00:21:25.415 --> 00:21:30.816
The bare minimum is simply are you familiar with a product?

00:21:30.816 --> 00:21:34.178
Right, because you can't offer something you don't know about.

00:21:34.178 --> 00:21:45.381
Like it wouldn't be something where, as a master electrician, now I'm gonna start offering many splits even though I've never charged an AC system before in the past.

00:21:45.381 --> 00:21:50.796
Right, like the average electrician wouldn't mess with something like that, or we wouldn't get into welding for no reason.

00:21:50.796 --> 00:21:59.577
But if we're familiar with a product and we understand how it works, we at least now have the confidence to convey that.

00:21:59.577 --> 00:22:03.674
So if the customer did ask, you don't even have to advertise.

00:22:03.674 --> 00:22:11.340
If they asked, at least you would then be able to say, yes, I am familiar with this and I'd be happy to help you with it.

00:22:11.340 --> 00:22:13.549
I think that's a bare minimum.

00:22:13.549 --> 00:22:15.474
Just know the product you're intending to sell.

00:22:15.474 --> 00:22:16.195
Is that fair?

00:22:16.565 --> 00:22:17.028
Yeah, it's great.

00:22:17.028 --> 00:22:17.771
It's a great start.

00:22:17.771 --> 00:22:18.635
I've seen it work.

00:22:18.635 --> 00:22:23.474
It worked for Alan, it worked for many others, so I would say it's an awesome place to start.

00:22:23.944 --> 00:22:24.165
Okay.

00:22:24.165 --> 00:22:38.714
The all-star action is now not in the physical, but in the mental and the emotional, because, as you mentioned earlier, as we're going through designing choices, the amount of thought that went into being in the customer's shoes is really what sold this.

00:22:38.714 --> 00:22:45.988
It wasn't that I had product and I was just throwing it against the wall, like if I just said, hey, you're getting emergency lighting built in.

00:22:45.988 --> 00:22:48.292
Okay, why?

00:22:48.292 --> 00:22:56.714
The advanced all-star action is can you allow yourself to be in the customer's shoes and walk through?

00:22:56.714 --> 00:22:59.266
I lost power right now.

00:22:59.928 --> 00:23:01.794
What does that mean for this family?

00:23:01.794 --> 00:23:04.061
How will their children be affected?

00:23:04.061 --> 00:23:06.329
What are their dietary needs?

00:23:06.329 --> 00:23:08.638
Is there anyone in the home on equipment?

00:23:08.638 --> 00:23:10.546
How will they get to the generator?

00:23:10.546 --> 00:23:11.888
How will they store it?

00:23:11.888 --> 00:23:13.112
How will they fuel it?

00:23:13.112 --> 00:23:17.048
When you can be in that place, the options become easy.

00:23:17.048 --> 00:23:23.211
They really do, because you're just like well, someone has to fuel this thing, why wouldn't it be me?

00:23:23.211 --> 00:23:28.868
So I'd say that's the all-star action is getting into the shoes of your customer.

00:23:28.868 --> 00:23:41.984
The best thing you can do is, if you want practice with it, imagine you're doing one in your own home and say if I lost power today, what are the steps that I need to take to get this generator to turn on and then try to find gaps around that.

00:23:42.180 --> 00:23:51.657
Love it man, you just transformed from the sales bot to the strategic empathy bot by helping us imagine that experience.

00:23:51.657 --> 00:23:53.089
Man, I appreciate it so much.

00:23:53.089 --> 00:23:57.307
Another big day for generators and anyone who wants to deep dive into these things.

00:23:57.307 --> 00:24:09.955
Again, guys, this has been another episode of Electric Printer Secrets, the Electricians Podcast, episode 156, if you can believe that, joe, time flies when you're having fun, we're nine and a half months in.

00:24:09.955 --> 00:24:20.391
I cannot wait to keep going for the rest of this year and beyond, helping electricians, master sales, simplify pricing and deliver premium-level electrical service.

00:24:20.391 --> 00:24:24.185
We're going to see you guys again tomorrow for more on generators.

00:24:24.185 --> 00:24:24.807
Cheers.

00:24:24.807 --> 00:24:26.050
Can't wait, jens.

00:24:26.050 --> 00:24:26.471
See you soon.